CAREER ROAD MAP

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Durham College *

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3200

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Marketing

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Feb 20, 2024

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CAREER ROAD MAP KUSH PATEL (100895818) 1. YOUR CAREER OBJECTIVE Career Objective Statement and Special Dream for My Future career: - My long-term career objective is to establish an effective import-export company with an especially strong focus on the food sector. This objective relates with my expectations, passions, and skills. Thus, I am quite excited about it. I see my professional path as one that promotes both individual achievement and positive social change. I want to expand the food company my family already owns in India to a worldwide level, starting with the USA and Canada. My goal is to help Indian immigrants abroad while also introducing the globe to the rich, diversified aromas of Indian food. Motto: "Spreading the flavors of India worldwide, one plate at a time, while nurturing the dreams of Indian immigrants." This tagline embodies my dedication to strengthening my neighborhood and uniting cultures via cuisine. It will serve as a map for me as I proceed through the possibilities and obstacles on my way to realizing my dream of being a prosperous worldwide businessperson in the food import-export sector. 2. CAREER GOALS: - a) Create a Powerful Export Network I need to build a strong export network in the USA and Canada if I want to accomplish my professional goal. This entails locating reputable suppliers, establishing connections with distributors and retailers, adhering to import laws, and making sure supplies are made on schedule. To extend my business internationally, I must be successful in achieving this aim. b) Win Brand Recognition and Market Penetration My long-term professional goal is to help Indian immigrants and spread Indian food to other nations. I need to build brand awareness and market penetration to do that. This involves collecting market data,

developing a winning marketing plan, establishing a web presence, and working with regional influencers. c) Encourage and help Indian immigrants I am dedicated to helping Indian immigrants in targeted nations as part of my professional goal. This entails generating employment possibilities, collaborating with regional groups, and supporting charitable projects that benefit the community at large. Realizing this objective promotes integration and cross-cultural dialogue. 3. STEP THREE: DEVELOP STRATEGIES TO OVERCOME BARRIERS AND HELP YOU REACH EACH GOALS: - Part 1: Barriers to Goals Key Goal 1: Establish a Strong Export Network in Canada and the USA Barrier 1: The Challenges of Regulatory and Compliance The difficult regulatory environment in Canada and the USA is a major obstacle to building a strong export network. It can be difficult and time-consuming to comply with import laws, certification requirements, and quality standards, which could lead to delays and additional costs. Barrier 2: A saturated and competitive market in both Canada and the United States, there are many players and intense competition in the food sector. A significant barrier, especially for a newbie, might be getting into this industry and acquiring a competitive edge. Key Goal 2: Achieve Market Penetration and Brand Recognition Barrier 1: Choices and Cultural Differences Understanding and responding to the various cultural tastes of Canadian and American customers may be challenging. To accommodate local preferences and nutritional patterns, Indian food may require modifications. Barrier 2: Marketing Budget Restrictions Financial resources are required to develop a successful marketing plan. Budget limits may limit the scope of marketing operations, affecting brand recognition. Key Goal 3: Empower and Support Indian Immigrants

Barrier 1: Resources are limited. Allocating money for job creation and charitable purposes can be difficult, especially in the early phases of corporate development. Barrier 2: Cultural and language divides Cultural and linguistic difficulties could block successful interaction and integration attempts with the Indian immigrant population in the target nations. Part 2: Strategies to Overcome Barriers Key Goal 1: Establish a Strong Export Network in Canada and the USA Strategy 1: Regulatory Knowledge Invest in employing or consulting with import-export specialists. To accelerate compliance and avoid delays, ensure a strong workforce is well-versed in each country's individual regulatory needs. Strategy 2: Quality and distinction to stand out in a crowded market, highlight the distinct aspects of Indian food. Concentrate on producing high- quality items while emphasizing authenticity and cultural importance. Key Goal 2: Achieve Market Penetration and Brand Recognition Strategy 1: Market analysis and adaptation Conduct extensive market research to learn about local tastes. Product offers and marketing efforts should be tailored to these tastes while retaining the uniqueness of Indian food. Strategy 2: Marketing That Saves Money Implement low-cost marketing methods such as social media marketing, content marketing, and influencer relationships to increase reach without breaking the bank. Key Goal 3: Empower and Support Indian Immigrants

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Strategy 1: Collaborations in Charities Form alliances with existing philanthropic groups serving the Indian immigrant population. Collaborate to mutually fund and promote community-beneficial activities. Strategy 2: Training in Cultural Sensitivity Employees should be trained in cultural sensitivity to facilitate successful interaction and comprehension between the organization and the immigrant population. Create an atmosphere that encourages inclusion and mutual respect. 4. HOW WILL I EVALUATE PROGRESS: - Key Goal 1: Establish a Strong Export Network in Canada and the USA Evaluation Plan: Monthly development Evaluations: I will be doing monthly evaluations to track the development of the export network's establishment. This will entail examining the quantity of dependable suppliers obtained, partnerships formed with distributors and retailers, and the state of import rules compliance. Action Steps for Correction: If development is slower than projected, I will devote more resources to accelerating compliance procedures. If my relationship-building efforts fail to produce results, I will reconsider my networking techniques and even seek mentoring or direction from industry professionals. Key Goal 2: Achieve Market Penetration and Brand Recognition Evaluation Plan:

Quarterly Market study: I will conduct a quarterly market study to assess market saturation and awareness of the brand. This includes evaluating market share, consumer input, and brand exposure. Action Steps for Correction: If my market share remains stable or falls, I will rethink my product offers and marketing techniques. If I receive negative consumer feedback, I will conduct surveys and collect input to find areas for improvement. Key Goal 3: Empower and Support Indian Immigrants Evaluation Plan: Annual Community Impact Assessment: Every year, I will evaluate the impact of my activities on the Indian immigrant community. This will entail soliciting comments from workers, immigrants, and related groups. Action Steps for Correction: If the impact is not as large as predicted, I will investigate other opportunities for community participation and consider raising charity contributions. In circumstances where communication is poor, I will invest in cultural sensitivity training for workers and try to improve community engagement efforts. I will guarantee that I am on track to reach my primary goals and my career target by following these assessment strategies and periodically monitoring progress. If any of the targets are not fulfilled, I will take immediate action to discover the core reasons and adopt corrective actions to remain on track with my professional objectives. This continuous review process will be critical to the achievement of my professional action plan.

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