Review Test Submission 6

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School

Texas A&M University, Corpus Christi *

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Course

5320

Subject

Marketing

Date

Feb 20, 2024

Type

docx

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Uploaded by JudgeMoleMaster777

 Question 15 ________ management is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value. Selected Answer: Marketing Answers: Distributio n Strategic Operations Knowledge Marketing  Question 16 Which of the following is TRUE regarding annual-plan control? Selected Answer: The tools used for this purpose are sales analysis, market share analysis, marketing expense-to-sales analysis, and financial analysis. Answers: Its purpose is to evaluate and improve the spending efficiency and impact of marketing expenditures. The tools used for this purpose are sales analysis, market share analysis, marketing expense-to-sales analysis, and financial analysis. The marketing controller has the primary responsibility for annual-plan control. This control process begins by identifying the causes of serious performance deviations. It measures profitability by product, territory, customer, segment, trade channel, and order size.  Question 17 The key to utilizing organizational core competencies is to ________ that make up the essence of the business. Selected Answer: own and nurture the resources and competencies Answers: vertically integrate and own all intermediaries

own and nurture the resources and competencies

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