Review Test Submission 5

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School

Texas A&M University, Corpus Christi *

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Course

5320

Subject

Marketing

Date

Feb 20, 2024

Type

docx

Pages

1

Uploaded by JudgeMoleMaster777

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Question 12 When Frank buys his own house, he would like to have a home theater system and a Jacuzzi. He plans to save enough money in the next three years so that he can fulfill his wish. Frank's desire for the home theater and the Jacuzzi is an example of a(n) ________. Selected Answer: want Answers: demand market need prospect want Question 13 People in emerging countries today are becoming increasingly health conscious and are seeking healthy food choices. As a result, demand for health foods is rising steadily, creating an opportunity for marketers to exploit this ________ market. Selected Answer: need Answers: geographic business need demographic service Question 14 Pegasus writes about its target market and demographics in the ________ section of its marketing plan. Selected Answer: Situation analysis Answers: Executive summary Implementation Strategy Tactics Situation analysis
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