SWOT Analysis

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Southern New Hampshire University *

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205

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Marketing

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Feb 20, 2024

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1 SWOT Analysis University of Southern New Hampshire MKT-205 Applied Marketing Strategies

2 SWOT Analysis For this assignment I completed the SWOT Analysis Interactive version of the simulation. I admittedly approached the simulation as if it would be easy and was surprised when I made at least two mistakes. For some reason, I struggled with the “weakness” category the most, in part due to the way the factors were phrased but also in part due to an overconfidence on my part. I failed to keep in mind that weaknesses are internal factors, so when reading the various factors, I was quick to assign them as “threats”. Being able to identified internal and external factors is my greatest takeaway from this simulation. Knowing that internal factors are within the control of the organization and that external factors are outside the organization's control (Tanner & Raymond, 2020) will be paramount to avoiding these mistakes in the future. Weaknesses, involve factors that are within the organization’s control and therefore are factors that they directly influence. I believe “threats” is likely the category most likely overlooked by marketers, mainly because internal factors are significantly easier to identify and plan for while monitoring for threats requires constant evaluation, something that may be deemed to tedious or time- consuming. As noted in our course materials, without regular and thorough analysis of market conditions, to include competitor analysis, it is extremely difficult to anticipate or plan for new threats (Tanner & Raymond, 2020). Two potential negative impacts of failing to consider and identify threats, is losing market share to a competitor and not knowing why. If you can’t identify something that a competitor is doing better than you, it’s difficult to correct accordingly. Another impact could be failing to properly prepare for supply chain disruptions or cost increases that impact the organization’s ability to produce product and or make a profit. Both situations have the potential

3 to cause significant losses for the organization, making it difficult to stay competitive and operational.

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4 References Tanner, J., & Raymond, M. A. (2020). Applied marketing strategies . https://www.webtexts.com.

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