MK170 Project 3-2

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MK170: Personal Branding for Sales and Marketing Professionals - Project 3 PERSONAL BRAND INFOGRAPHIC Project Description: Infographics allow marketers to convey complex ideas in a pleasing and easy-to-understand format. Since personal branding is simply marketing yourself as a product, infographics are a great way to showcase your USP’s and talent stack. For Project 3, create an infographic that represents YOUR personal brand. Use the work we’ve done in class (mission statements, skill inventory, etc.) and develop an infographic about YOU that will resonate with prospective employers. A great platform to create your infographic is Canva canva.com . Remember to: 1. Include your personal brand mission statement (from Project 2). 2. Convey skills that will be of value to your target market. 3. Include any personal demographics that you feel are relevant. 4. Design a professional infographic. Create a schedule or timeline for completing each task. Submit your infographic to Project 3 in Moodle .

FOR INSTRUCTOR USE ONLY Grading Rubric Grading accepts a start value of 100. Points will be deducted for failure to fully complete or meet the stated requirements. Grading: 90-100 = Represents work of superior quality (A); 80-89 = Represents work of good to very good quality (B); 70-79 = Represents adequate command of class content (C); 69 and below = Represents work that shows a need for development or improvement (F); 0 = Represents plagiarized work (F). MK170: Personal Branding for Sales and Marketing Professionals (BCM) Student: Instructor: Date: STUDENT LEARNING OUTCOMES SLO-1 Describe the concept of personal branding , why it’s important and how it’s different than traditional marketing. SLO-2 Explain what a personality and personal skill inventory is and why it’s important in personal branding. SLO-3 Describe the differences and similarities between brand mission statements , personal brand mission statements , business vision statements , and personal brand vision statements and how they affect goal setting. SLO-4 Explain the importance of exploring and defining your target market in personal branding and how personas are relevant to the process. SLO-5 Discuss how the center of your ikigai relates to all aspects of personal branding. SLO-6 Describe all aspects of talent stacking and how it relates to personal branding. Project 3 Description of requirements Possible Points Your Points SLO-1, SLO-2, SLO-3, SLO-4, SLO-5, SLO-6 Submitted original infographic that represents YOUR personal brand; infographic about YOU that will resonate with prospective employers. 25 SLO-1, SLO-2, SLO-3, SLO-6 Infographic includes personal brand mission statement. 15 SLO-1, SLO-2, SLO-3, SLO-4, SLO-5, SLO-6 Infographic includes relevant skills. 20 SLO-2 Infographic includes relevant demographic information. 20 SLO-1, SLO-2, SLO-3, SLO-4, SLO-5, SLO-6 Infographic looks professional. 20 TOTAL 0

YOUR SCORE : ________ Instructor Comments: 1. Include your personal brand mission statement (from Project 2). Hype Salon is in Seattle, United States. Hype is a hair salon, an art gallery, and a boutique. They offer a wide range of hair care products, jewelry, gift items and other accessories. Hype downtown also carries various make-up lines including latest hair wigs. Their services include haircuts, hair color, hair extensions, dreadlocks/braids, styling, and bridal services. Mission Statement Hype's mission is to create environments for people to explore and express their individual style by providing top- quality hair and makeup services, tools, and products, and to actively support arts, activist, and nonprofit communities in Seattle and beyond. 2. Convey skills that will be of value to your target market. Different types of soft skills, such as time management, may be highly valued in remote or hybrid work positions. On the soft skills side, good communication skills and the ability to think critically and creatively will be important. Creativity: Marketing involves working with ideas—and improving them to reach new and existing customers—so all marketing roles require creativity to some extent.  Producing short, innovative videos for a new social media campaign  Identifying a new way to conduct market research so your team learns something new about competitors.  Finding a new program or tool that will better track customer engagement.

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3. Include any personal demographics that you feel are relevant. 4. Design a professional infographic.

MK170 Project 3-2

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