Conceptual MCQ Quiz-1 Answers

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9/21/22, 7:21 PM Review Test Submission: Conceptual MCQ Quiz-1 Submission Link ... https://bb.siue.edu/webapps/assessment/review/review.jsp?attempt_id=_19060181_1&course_id=_80705_1&content_id=_3083539_1&outcome_id=… 1/14 Review Test Submission: Conceptual MCQ Quiz-1 Submission Link Marktg An/App for Mgr Dec Makg-MKTG-525-50A-202235 Course Assessments ... Conceptual Assessment-1 Review Test Submission: Conceptual MCQ Quiz-1 Submission Link User Joseph Thomas Kimball Course Marktg An/App for Mgr Dec Makg-MKTG-525-50A-202235 Test Conceptual MCQ Quiz-1 Submission Link Started 9/11/22 2:31 PM Submitted 9/11/22 2:33 PM Due Date 9/11/22 11:59 PM Status Completed Attempt Score 10 out of 10 points Time Elapsed 2 minutes Results Displayed All Answers, Submitted Answers, Correct Answers, Incorrectly Answered Questions Question 1 Selected Answer: Answers: The activity, set of institutions, and process for creating, capturing, communicating, delivering, and exchanging o±erings that have value for customers, clients, partners, and society at large is called? b. Marketing a. Marketing research b. Marketing c. Marketing Analytics d. Market Segmentation e. Market Positioning Question 2 Selected Answer: Which marketing activity is most directly served by the promotion element of the marketing? a. Communicating Value mySIUE myServices Star²sh Sexual Violence Prevention Training Feedback 0.25 out of 0.25 points 0.25 out of 0.25 points Joseph Kimball

9/21/22, 7:21 PM Review Test Submission: Conceptual MCQ Quiz-1 Submission Link ... https://bb.siue.edu/webapps/assessment/review/review.jsp?attempt_id=_19060181_1&course_id=_80705_1&content_id=_3083539_1&outcome_id=… 2/14 Answers: a. Communicating Value b. Creating Value c. Capturing Value d. Delivering Value e. Producing Value Question 3 Selected Answer: Answers: Raw materials, labor, and sources of funding represent which kind of market? d. Resource a. Consumer b. Primary c. Secondary d. Resource e. Government Question 4 Selected Answer: Answers: Any managerial process involves the following 5 key steps planning, _______, implementing, leading, and _________. e. organizing and controlling a. marketing and researching b. selling and advertising c. positioning and segmenting d. utilizing and spending e. organizing and controlling Question 5 Selected Answer: Answers: The four major market forces of the “new market realities” are the following, EXCEPT? d. Gravity a. Technology 0.25 out of 0.25 points 0.25 out of 0.25 points 0.25 out of 0.25 points

9/21/22, 7:21 PM Review Test Submission: Conceptual MCQ Quiz-1 Submission Link ... https://bb.siue.edu/webapps/assessment/review/review.jsp?attempt_id=_19060181_1&course_id=_80705_1&content_id=_3083539_1&outcome_id=… 3/14 b. Globalization c. Physical Environment d. Gravity e. Social Responsibility Question 6 Selected Answer: Answers: The concept of “Holistic Marketing” includes the following broad component(s) of marketing? e. All the above a. Internal b. Integrated c. Relationship d. Performance e. All the above Question 7 Selected Answer: Answers: Tracy's is a chain of hair dressing salons for women. They use television, magazines, radio, and newspapers to advertise their services. The owners ensure that all communication channels deliver a common message to prospective customers. Tracy's believes in ________ marketing. b. integrated a. internal b. integrated c. socially responsible d. global e. relationship Question 8 Selected Answer: Which of the following re³ects the "people" component of the holistic marketing mix? e. The internal marketing of the ²rm 0.25 out of 0.25 points 0.25 out of 0.25 points 0.25 out of 0.25 points

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9/21/22, 7:21 PM Review Test Submission: Conceptual MCQ Quiz-1 Submission Link ... https://bb.siue.edu/webapps/assessment/review/review.jsp?attempt_id=_19060181_1&course_id=_80705_1&content_id=_3083539_1&outcome_id=… 4/14 Answers: a. The creativity, discipline, and structure brought to marketing management b. The development of new products by the marketers c. The firm's consumer-directed activities d. The right set of processes to guide activities and programs within the firm e. The internal marketing of the firm Question 9 Selected Answer: Answers: The key drawback(s) of “Matrix Marketing Organization” is/are that ___________. d. All the above a. It is costly b. It may create conflicts c. Lack of clear focus and accountability d. All the above e. None of above Question 10 Selected Answer: Answers: Which of the following is not a characteristic of a “High Customer-Centric” organization? d. Hierarchical a. Customer focused b. Outcome oriented c. Making competitors irrelevant d. Hierarchical e. Value driven Question 11 The strategic planning process starts with corporate planning, business unit planning, and market o±ering planning in that order. 0.25 out of 0.25 points 0.25 out of 0.25 points 0.25 out of 0.25 points

9/21/22, 7:21 PM Review Test Submission: Conceptual MCQ Quiz-1 Submission Link ... https://bb.siue.edu/webapps/assessment/review/review.jsp?attempt_id=_19060181_1&course_id=_80705_1&content_id=_3083539_1&outcome_id=… 5/14 Selected Answer: Answers: a. True a. True b. False Question 12 Selected Answer: Answers: A strategic business unite (SBU) is a clear, concise, and enduring statement of the reasons of an organization’s existence. b. False a. True b. False Question 13 Selected Answer: Answers: Which level of the company has responsibility for deciding which businesses to start or eliminate? b. Corporate headquarters a. Strategic business units b. Corporate headquarters c. Divisional headquarters d. Product line departments e. Functional departments Question 14 Selected Answer: Answers: Which of the following is not a part of 5-C’s framework? c. Cost a. Customers b. Company c. Cost d. Competitors e. Context 0.25 out of 0.25 points 0.25 out of 0.25 points 0.25 out of 0.25 points

9/21/22, 7:21 PM Review Test Submission: Conceptual MCQ Quiz-1 Submission Link ... https://bb.siue.edu/webapps/assessment/review/review.jsp?attempt_id=_19060181_1&course_id=_80705_1&content_id=_3083539_1&outcome_id=… 6/14 Question 15 Selected Answer: Answers: The new market realities have not only changed the consumer and company capabilities, but they have also dramatically changed the competition and competitive landscape. Some of the key changes in the competitive environment relate to the following, EXCEPT? b. Levels of environmental pollution a. Deregulation b. Levels of environmental pollution c. Retail transformation d. Mega brands e. Disintermediation Question 16 Selected Answer: Answers: Optimal Value Proposition (OVP) lies at the intersection of the values for the following, EXCEPT? d. Competitors a. Customer b. Company c. Collaborator d. Competitors Question 17 Selected Answer: Answers: Similar and analogous to the 4P’s, marketing managers have seven tactics (sometimes also referred as marketing mix) at their disposal to develop and o±ering that creates market value include the following, EXCEPT? c. Packaging and Positioning a. Product and Service b. Price and Brand c. Packaging and Positioning d. Incentives and communication e. Distribution 0.25 out of 0.25 points 0.25 out of 0.25 points 0.25 out of 0.25 points

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9/21/22, 7:21 PM Review Test Submission: Conceptual MCQ Quiz-1 Submission Link ... https://bb.siue.edu/webapps/assessment/review/review.jsp?attempt_id=_19060181_1&course_id=_80705_1&content_id=_3083539_1&outcome_id=… 7/14 Question 18 Selected Answer: Answers: Situational analysis starts in the planning phase for any ²rm to review its current market situation and where it wants to be in next few years. One of the tools for situational analysis is SWOT Analysis. What do the letters in acronym stand for? e. all the above a. weaknesses b. strengths c. opportunities d. threats e. all the above Question 19 Selected Answer: Answers: A marketing plan is a tangible outcome (written document) of a company’s strategic marketing planning process. It includes the following components, EXCEPT? e. Bill of Materials a. Executive Summary b. Situation overview c. G-STIC Action Plan d. Exhibits e. Bill of Materials Question 20 Selected Answer: Answers: Companies engage in prosocial activities as part of their corporate social responsibility (CSR) for a variety of reasons. These include the following, EXCEPT? d. Forced by the weather conditions a. As a key element of their corporate culture and value system b. Differentiate and appeal to customers who favor companies with civic virtues c. Insistence of their collaborators d. Forced by the weather conditions 0.25 out of 0.25 points 0.25 out of 0.25 points 0.25 out of 0.25 points

9/21/22, 7:21 PM Review Test Submission: Conceptual MCQ Quiz-1 Submission Link ... https://bb.siue.edu/webapps/assessment/review/review.jsp?attempt_id=_19060181_1&course_id=_80705_1&content_id=_3083539_1&outcome_id=… 8/14 e. To create employee loyalty and investor goodwill Question 21 Selected Answer: Answers: Companies engage in di±erent types of community-based responsibility programs. These include the following, EXCEPT? c. Serving high-income communities with social programs a. CSR in workplace for fair and ethical treatment of employees b. Corporate philanthropy c. Serving high-income communities with social programs d. Support Sustainability e. Cause and Societal Marketing Question 22 Selected Answer: Answers: Which of the following is/are an example(s) of cause marketing? d. All the above a. Say no to drugs b. Exercise more, eat better c. Support breast cancer treatment d. All the above e. None of above Question 23 Selected Answer: Answers: In addition to creating value for the company, its customers, and its collaborators, corporate social responsibility involves creating value for ________. b. the community in which a company operates a. the investors who funded other companies b. the community in which a company operates c. competitors and rivals 0.25 out of 0.25 points 0.25 out of 0.25 points 0.25 out of 0.25 points

9/21/22, 7:21 PM Review Test Submission: Conceptual MCQ Quiz-1 Submission Link ... https://bb.siue.edu/webapps/assessment/review/review.jsp?attempt_id=_19060181_1&course_id=_80705_1&content_id=_3083539_1&outcome_id=… 9/14 Question 24 Selected Answer: Answers: Research on consumer behavior explores, how individuals, groups, and organizations select, buy, use, and dispose of goods, services, ideas, or experiences to satisfy their needs and wants. a. True a. True b. False Question 25 Selected Answer: Answers: According to the holistic marketing orientation, the model of consumer behavior includes the following elements, EXCEPT? b. Corporate Mission a. Market Context b. Corporate Mission c. Marketing Tactics d. Consumer Characteristics e. Buying Decision Process Question 26 Selected Answer: Answers: A culture in which people tend to view themselves as independent agents and value personal autonomy would be characterized as ________. a. Individualistic a. Individualistic b. collectivistic c. independent d. self-actualized e. self-directed Question 27 Selected Answer: The buying decision process involves the following steps, EXCEPT? c. Controlling deviation 0.25 out of 0.25 points 0.25 out of 0.25 points 0.25 out of 0.25 points 0.25 out of 0.25 points

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9/21/22, 7:21 PM Review Test Submission: Conceptual MCQ Quiz-1 Submission Link ... https://bb.siue.edu/webapps/assessment/review/review.jsp?attempt_id=_19060181_1&course_id=_80705_1&content_id=_3083539_1&outcome_id… 10/14 Answers: a. Problem recognition b. Information search c. Controlling deviation d. Evaluation of alternatives e. Purchase decision Question 28 Selected Answer: Answers: According to the Maslow’s Hierarchy of Needs, the highest level of human need is _____________ need. c. Self-Actualization a. Physiological b. Safety c. Self-Actualization d. Esteem e. Social Question 29 Selected Answer: Answers: From the perspective of consumer behavior, when do needs become wants? d. When a need is directed toward speci²c objects that might satisfy the need a. When the consumer enters the five-step purchasing process b. When the consumer is exposed to product advertising c. When the need is reframed as an unmet desire d. When a need is directed toward specific objects that might satisfy the need e. When the consumer becomes conscious of the need Question 30 An audiophile who has invested $60,000 in a McIntosh home audio system is so brand loyal that he refuses to believe a new equipment review article that says a 0.25 out of 0.25 points 0.25 out of 0.25 points 0.25 out of 0.25 points

9/21/22, 7:21 PM Review Test Submission: Conceptual MCQ Quiz-1 Submission Link ... https://bb.siue.edu/webapps/assessment/review/review.jsp?attempt_id=_19060181_1&course_id=_80705_1&content_id=_3083539_1&outcome_id… 11/14 Selected Answer: Answers: competing brand's power ampli²er is just as good as the McIntosh model he owns. What psychological phenomenon is this person demonstrating? e. Selective distortion a. Selective attention b. Brand loyalism c. Brand determinism d. Exclusive attention e. Selective distortion Question 31 Selected Answer: Answers: Business markets consist of all the organizations that acquire goods and services used in the production of value-added goods or services that are sold, rented, supplied, or provided to others. a. True a. True b. False Question 32 Selected Answer: Answers: Some characteristics of business markets include the following, EXCEPT _________. a. Numerous small buyers a. Numerous small buyers b. Professional purchasing c. Derived demand d. Fluctuating demand e. Direct purchasing Question 33 Selected Answer: Answers: The following types of buying decisions are involved in the purchases of business buyers, EXCEPT _________. c. Old buy a. Straight rebuy 0.25 out of 0.25 points 0.25 out of 0.25 points 0.25 out of 0.25 points

9/21/22, 7:21 PM Review Test Submission: Conceptual MCQ Quiz-1 Submission Link ... https://bb.siue.edu/webapps/assessment/review/review.jsp?attempt_id=_19060181_1&course_id=_80705_1&content_id=_3083539_1&outcome_id… 12/14 b. Modified rebuy c. Old buy d. New buy Question 34 Selected Answer: Answers: Which among the following business to business (B2B) brands is also a major business to consumer (B2C) brand? d. Dell Computers a. Hubspot b. Lear Corporation c. Salesforce d. Dell Computers e. Cardinal Health Question 35 Selected Answer: Answers: Marketing research is a function that links the consumer, customer, and public to the marketer through information that is used to do the following, EXCEPT? d. Address an employee’s personal problem a. Identify ad define marketing opportunities and problems b. Generate, refine, and evaluate marketing actions c. Monitor marketing performance d. Address an employee’s personal problem e. Improve understanding of marketing as a process Question 36 Selected Answer: Answers: The marketing research process involves the following step(s). d. All the above a. Develop the research plan b. Collect information c. Analyze information 0.25 out of 0.25 points 0.25 out of 0.25 points 0.25 out of 0.25 points

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9/21/22, 7:21 PM Review Test Submission: Conceptual MCQ Quiz-1 Submission Link ... https://bb.siue.edu/webapps/assessment/review/review.jsp?attempt_id=_19060181_1&course_id=_80705_1&content_id=_3083539_1&outcome_id… 13/14 d. All the above e. None of above Question 37 Selected Answer: Answers: Some of the qualitative marketing research measures include the following, EXCEPT? a. Structured Questionnaires a. Structured Questionnaires b. Word association tests c. Projective techniques d. Brand personification e. Visualization measures Question 38 Selected Answer: Answers: Some of the qualitative marketing research measures include the following, EXCEPT? a. Structured Questionnaires a. Structured Questionnaires b. Word association tests c. Projective techniques d. Brand personification e. Visualization Question 39 Selected Answer: Answers: The ________ phase of marketing research is generally the most expensive and the most prone to error. e. data collection a. defining the problem b. research planning c. questionnaire design d. interview design 0.25 out of 0.25 points 0.25 out of 0.25 points 0.25 out of 0.25 points

9/21/22, 7:21 PM Review Test Submission: Conceptual MCQ Quiz-1 Submission Link ... https://bb.siue.edu/webapps/assessment/review/review.jsp?attempt_id=_19060181_1&course_id=_80705_1&content_id=_3083539_1&outcome_id… 14/14 Wednesday, September 21, 2022 7:21:17 PM CDT e. data collection Question 40 Selected Answer: Answers: Some of the popular survey software include the following, EXCEPT? e. WhatApp a. Qualtrics b. Survey Monkey c. Google Forms d. Amazon MTurk e. WhatApp ← OK 0.25 out of 0.25 points

Conceptual MCQ Quiz-1 Answers

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