ENVIRONMENTAL FORCE
List an example of an event or trend that might affect the restaurant
in the upcoming year. Do you think it is an opportunity or a threat for the restaurant?
Political and Legal
Legislation, political stability,
taxes, permits
One current trend involves changes in the choices of new competitors and business partners, influenced by the distribution of strategic resources. For instance, Taco Bell is a restaurant with a similar concept has emerged as a significant competitor for them. Economic
Employment, income, inflation, interest
rates, productivity, wealth
The employment rate has the potential to be a significant factor with future implications. I have even noticed an increasing number of the "Hiring Now" signs every time I drive by. If the restaurant doesn't prioritize the well-being of their staff, they could gradually lose business
at each location. It's crucial for them to continue hiring, but they should
also place equal importance on caring for their employees, just as they do for their customers.
Social
Demographic characteristics, culture,
population values
Individual values play a role, especially considering this restaurant heavily relies on meat. There's also a growing trend among individuals who prioritize environmental sustainability and green living, leaning towards vegan food. As this audience expands, the restaurant should consider making adjustments to cater to this changing preference.
Technological
Innovation, automation, digital currencies,
apps, mobile use
There's a notable technological advantage at play, where customers can conveniently place orders through their phones. The restaurant's partnership with delivery services like Doordash and Uber Eats, enhances this process, ensuring swift and hassle-free home deliveries. Such a technological integration allows orders to be efficiently served, providing customers the convenience of enjoying their favorite dishes from the comfort of their homes.
Environment / Natural
Climate, weather, natural resources
Nature indeed has a significant impact, especially during Chicago summers. Chipotle stands out by offering refreshing desserts and ice-
cold drinks that provide a welcome relief from the heat.
It had purchased more than 37 million pounds of produce from local farmers through its Local Growers Program in 2021. Also, 100% of new restaurant openings participated in Chipotle's Harvest Program, which donates excess food to local food banks.
