User-Centric Web Design for Pet Products – Wireframe Guide

1 John Benedick Puro Assignment title: Pet products wireframe MKTG Digital Marketing (Sec.003) Ms. Angela Dosis February 8, 2024 User Centric Consideration for Web Design Provide a description of your product or service identifying three features and three aligning Pet Food Variety: The website offers an extensive selection of pet foods. It caters various diets and people preferences including for pets such as cats, dogs, birds and rabbits. The benefit from this that a pet owner can easily find the food they prefer, based

2 benefits. on their pet’s nutritional requirements, ensuring the pet is healthy and happy. Convenient Ordering and Delivery: Our customers can order pet food through the website and have it delivered to their door step. This will help users avoid the hustle of visiting stores, and ensure their pets have food every time with no disruption. Expert Advice and Resources: The website also provides valuable resources and expert advice on nutrition health, pet care and decision making when buying products. This will enhance the user understanding of pet care and improve the bond one has with their pet. Who is the user of your site (demographics, psychographics, behavioural characteristics)? Provide at least three variables in your description. Demographics : Pet owners aged 25-55, either male or female, living in urban or suburban areas. Psychographics : Caring and responsible individuals who prioritize their pets' well-being. People who seek quality and convenience in pet care products. Behavioral Characteristics : people who regularly purchase pet food and supplies, actively seek information on pet health and nutrition and prefer online shopping for its convenience. What are the user's wants and Convenience: Users want an appropriate way to purchase high- quality pet food. Efficient Delivery: Users need timely delivery of pet food to

3 needs? Identify at least three. ensure they never run out of supplies. Assurance: Users need access to trustworthy resources and assurance regarding the quality and authenticity of the pet foods. Why would the user really visit your website? Identify at least two reasons. For product Selection: To explore the varieties of pet foods available and find the best options for their pets. Educational Resources about pets: Users come to access informative articles, and tips on pet nutrition and care, enhancing. What are the user's capabilities, web skills, and available technology? Users have basic or intermediate web browsing skills. They can the website through desktop computers, laptops, and smartphones. They are comfortable navigating through online stores What would make users' experience easier and better on your website? To enhance users' experience on the website, several key features and optimizations can be implemented. These include: user- friendly product pages, complete with detailed descriptions, images, and videos, provide comprehensive information to aid in purchasing decisions Consider your design elements, and discuss the following: Above the Fold: Display key offerings well, such as featured pet foods, special promotions, and a quick access to product categories. CTAs : have clear calls-to-action motivation users to check products, learn more about pet care, and continue to checkout.

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4 ● above the fold ● CTAs ● Media: Images, Videos ● Text ● Other design elements Media : Utilize high-quality images and videos showcasing products and how to use them. Text : Provide concise and informative product descriptions, along with engaging blog articles and guides on pet care topics. Other Design Elements : Implement user-friendly navigation menus, search functionality, and filters for easy browsing and product discovery. Include two screenshots one for each wireframe: Desktop and Iphone

5 Desktop

6 https://www.figma.com/file/k2bT6oQf2O5orkF3xX1bnB/Petstore?type=design&node- id=0%3A1&mode=design&t=GAWqTZVJKil7mkch-1

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7 Iphone

8 https://www.figma.com/file/k2bT6oQf2O5orkF3xX1bnB/Petstore?type=design&node- id=0%3A1&mode=design&t=GAWqTZVJKil7mkch-1

9 Consider the 6 qualities of good user design, and how these apply to your wireframe. In one or two paragraphs describe your wireframe and include an explanation of how at least 3 of these qualities apply. The 6 qualities of good user design are: findable, Accessible, desirable, usable, credible and usefulness. The wireframe expresses the six qualities of good user design. Firstly, it prioritizes findability by obviously having a search bar and a clear navigation menu on the mobile app. This ensures users easily locate their desired pet food or an article one may wish to read. Also, the wireframe emphasizes usefulness. This is through the valuable and educational resources in addition to the products. It helps users make good decision about their pet’s care and nutrition before buying the products. Prioritizing these makes the wireframe deliver a user- centric experience that is engaging and enriching for pet owners.

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Individual Assignment #1 Web Experience and Design (1)

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