Marketing plan

Each team member is responsible for completing the Marketing Plan Worksheet on the due date. Team Members who do not participate do not receive credit. Please indicate any team member who did not show up at team meetings and/or who did not contribute to this assignment. The Worksheet contains the following information: DATE: 4/2/2023 TEAM # 11 TEAM NAMES: Please list ALL of the Team Members. If any Team Member did not participate either by not showing up to team meetings or by not contributing to this assignment, please put an asterisk (*) next to their name. (1) Calvin Vo (2) Ryan Graves (3) Shan Naqvi (4) Apolo Le Marketing Plan Worksheet Summarize your business vision, company goals, marketing strategies, financial objectives, and support plans: Marketing Plan Worksheet Summarize your business vision, company goals, marketing strategies, financial objectives, and support plans: Business Name of Company: WasteAid What Industry? Waste management/Environmental services 1. In our company, we would want our company to be a leader in the food waste industry, with a focus on customer satisfaction, sustainability, and innovation. VISION 1. What do you want your

2. Our product will be very high quality, easy to use, and efficient. Our product has many reasons why it would sell and why it is unique. Environmental concerns, convenience, cost savings, and unique technology. The primary benefit of our product is that it can help to reduce food waste. Our product can help promote composing, which means reducing the use of chemical fertilizers. Our product can be used in farming, gardening, or landscaping, providing a nutrient rich alternative to synthetic fertilizers 3. Now is a great time to start our business because our business can establish ourselves as leaders in this emerging industry and can potentially build a strong customer base for years to come. company to be? 2. What is your product/se rvice? Why will it sell? Why is it unique? What are its benefits? 3. Why is “now” the “right time” to start your company? Vision Why now? Company Goal 1: Goal 2: Goal 3: Mission Statement: Brand Promise: Launch product Grow brand awareness Effectively use marketing strategies “To help reduce global waste one household at a time” “Helping you turn waste into gold” Our company will achieve its vision by penetrating the current market and growing due to its high quality and ease of use. GOALS How will you achieve your vision? What is your central purpose or mission? What do you promise your customers?

Restaurants and Cafes: Restaurants and cafes can benefit from using composters to dispose of their food waste, which can account for a significant portion of their total waste output. Composting can also help them reduce their waste management costs and promote a more sustainable business model. Farms: Farms can use composters to manage their organic waste and produce compost for their crops. This can help them reduce their reliance on chemical fertilizers and promote soil health and fertility. Municipalities: Municipalities can implement composting programs to divert organic waste from landfills and reduce greenhouse gas emissions. They can also use the resulting compost for public landscaping projects or sell it to local farmers and gardeners. Competitors: Landfills: Landfills are traditional waste disposal methods and are the most significant competitors for composters. While composters turn organic waste into nutrient-rich soil, landfills bury waste, which can contribute to soil contamination and other environmental problems. Incinerators: Incinerators are another waste disposal method that can compete with composters. However, incineration can release harmful chemicals into the air and contribute to air pollution, while composting is a more environmentally-friendly way to manage waste.

Waste-to-Energy Facilities: Waste-to-energy facilities convert waste into energy, which can compete with composters. However, this method can be costly and has the potential to emit greenhouse gases and other pollutants. Chemical Fertilizer Producers: Chemical fertilizer producers can also be competitors for composters. However, chemical fertilizers can harm the environment by contributing to soil and water pollution, while compost is a natural and sustainable way to improve soil quality. Organic Waste Recycling Facilities: Organic waste recycling facilities can process organic waste, but they may not produce high-quality compost that is suitable for gardening and farming. Composters, on the other hand, can produce nutrient-rich compost that can improve soil quality and promote plant growth. DIY Composting: DIY composting methods, such as backyard composting, can also be competitors for composters. While DIY methods may be cheaper, they may not be as efficient as commercial composters and may not produce as high-quality compost. Commercial Waste Management Companies: Commercial waste management companies may also compete with composters by offering their waste management services. However, composting can be a more sustainable and environmentally-friendly option compared to traditional waste disposal methods.

SWOT Analysis advocates to promote your composter on social media and through other channels. Referral program: Offer a referral program or other incentives to encourage satisfied customers to refer their friends and family to our product. This can help to generate word-of-mouth buzz and expand our customer base. Strengths: Environmentally friendly: A composter product helps divert organic waste from landfills and reduce the environmental impact of traditional waste management practices. Cost-effective: Composting can save money on waste disposal fees and produce nutrient-rich soil amendments that can be used for gardening and landscaping. Easy to use: Many composter products are designed to be user-friendly and require minimal effort to operate. Healthier soil and plants: Compost produced by the composter can improve soil quality and promote healthier plant growth. Weaknesses: Limited target market: The target market for a composter product may be limited to environmentally conscious consumers and gardening enthusiasts.

Requires space: Composting requires space to store the composter and to compost the organic waste, which may not be feasible for some consumers. Requires maintenance: Composters require regular maintenance, such as turning the compost and adding water, which may be a deterrent for some consumers. Opportunities: Growing demand for sustainability: As more consumers become aware of the environmental impact of waste and the benefits of composting, there is a growing demand for sustainable waste management solutions like a composter product. Partnerships with retailers and distributors: Establishing partnerships with local retailers and distributors can help to increase product visibility and expand the customer base. Innovation: Continued innovation in composting technology can create new opportunities for product development and differentiation. Threats: Competition: The market for composters is becoming increasingly competitive, with many companies offering similar products. Government regulations: Changes in waste management regulations, environment regulations, or policies could impact the demand for composters and composting. Economic factors: Economic downturns or changes in consumer spending habits could impact the demand for composters and other sustainability products.

incentives, such as discounts or free composting workshops, can also be a great way to encourage customers to try out your product. Additionally, partnering with local gardening clubs or environmental organizations can help to spread the word about your composter and connect with potential customers who are passionate about sustainability. Finally, creating informative blog posts, videos, and other educational materials can help to establish your brand as an expert in the composting space and build trust with potential customers. Our headquarters will be located in Dallas, Texas. Establish partnerships with local retailers and distributors who cater to customers interested in sustainable living and gardening. This can include nurseries, hardware stores, and organic grocery stores. Building relationships with these retailers can help to increase your product's visibility and credibility among environmentally conscious consumers. Additionally, creating an online store and using e-commerce platforms, such as Amazon or Etsy, can help to expand your reach and offer customers a convenient way to purchase your product. Hosting composting workshops and demonstrations can also be a great way to showcase your product and educate potential customers about the benefits of composting. Finally, offering a referral program or incentivizing satisfied customers to leave reviews can help to spread the word about your product and generate buzz within your target market. 1. Waste reduction and diversion programs: Implementing waste reduction and diversion How will you reach customers? Where will you be located? How will you distribute your product/service offerings?

programs for businesses and municipalities can help to reduce the amount of waste going to landfills and promote sustainable waste management practices. 2. Food waste composting: The composting of food waste can create nutrient-rich soil amendments that can be used in gardening and landscaping, and can also help to divert organic waste from landfills. 3. Compostable packaging: Developing and promoting compostable packaging options for businesses and consumers can help to reduce the environmental impact of traditional plastic packaging. 4. Sustainable agriculture: Using compost and other sustainable waste management practices in agriculture can help to reduce the environmental impact of traditional farming methods and promote healthier soil and plant growth. 5. Renewable energy: Waste-to-energy technologies, such as biogas generation from organic waste, can create a renewable source of energy while also reducing greenhouse gas emissions. What opportunities exist? Financial Unit Price Unit Cost $150 per food waste disposer $50 dollars to make disposer

one year of operation? How will you know goals are being met? How will you measure your success? Investment Amount