Week 2- PR Industry & CSR

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School

Algonquin College *

*We aren’t endorsed by this school

Course

2206

Subject

Marketing

Date

Feb 20, 2024

Type

docx

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Uploaded by CoachWorld11636

MKT 2292 Week 2 Hybrid Week 2 Hybrid- PR Industry This hybrid is due at the beginning of class Week 2. Complete individually and upload through the Week 2 Hybrid Submission link. Part A Canadian Public Relations Society The Public Relation’s professional association Canadian Public Relations Society provides members with professional development activities, programs and services. 1) Visit www.cprs.ca and list 3 benefits of joining. Review the professional development opportunities , which would be of interest to you? ( see “Join Us” tab) 3 benefits include: Networking opportunities, professional development and access to resources and information A professional development opportunity that is of interest to me is, local events and seminars. 2) How much does it cost to become a student member ? $89 plus tax Part B 1) Define Corporate Social Responsibility (CSR), include source. The concept of corporate social responsibility, or CSR, holds that businesses should give back to the community and take social and environmental issues into account when making decisions. It is strongly related to ESG, or environmental, social, and governance, and sustainability, which is the creation of economic, social, and environmental value. Each of the three

MKT 2292 Week 2 Hybrid focuses on non-financial aspects that businesses of all sizes should take into account when making decisions. What is Corporate Social Responsibility (CSR) . BDC.ca. (n.d.). https://www.bdc.ca/en/articles-tools/entrepreneur-toolkit/templates- business-guides/glossary/corporate-social-responsibility 3) Read Canadian Business article “ Big Opportunities Await in the New Age CSR” posted in the week 2 Hybrid folder. 4) Visit the Walmart Canada website (link below) and identify 3 specific actions that Walmart is taking to address the CSR goals discussed in the above Canadian Business Article. http://www.walmartcanada.ca 1: Sustainable and Local Sourcing: Walmart's "local sourcing" initiative is mentioned in the article as a component of its CSR strategy. This probably entails initiatives to boost regional economies, lower transportation-related carbon emissions, and encourage sustainable supply chain practices. 2: Lowering Carbon Emissions: One of the CSR objectives addressed in the article is lowering carbon emissions. Walmart's efforts to lessen its carbon footprint give the impression that the company is dedicated to environmental sustainability. 3: Ethical Hiring and Workers' Treatment: The article outlines Walmart's objectives concerning ethical hiring practices and worker treatment in the factories owned by its suppliers. This suggests a dedication to guaranteeing ethical labor practices across its entire supply chain. 4) Identify a company that is an example of a brand that you trust and represents your values in regards to CSR. Provide rationale . Patagonia is one business that I believe in and that shares my values when it comes to CSR. Their dedication to ethical labor practices, environmental sustainability, and supply chain transparency aligns with my values. Patagonia has shown a sincere commitment to social and environmental responsibility through

MKT 2292 Week 2 Hybrid their ongoing programs like the Common Threads Partnership and their commitment to minimizing environmental impact. NOTE : REMEMBER TO USE APA FORMATTING .

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Week 2- PR Industry & CSR

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