Week 3 ICA - B2B Co-Marketing Proposal Workshop rev (1)

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Algonquin College *

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2206

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Marketing

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Feb 20, 2024

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MKT 2292 – Week 3 B2B Co-Marketing Proposal Workshop Work in your case client teams and complete the following: 1) Identify 3 potential Corporate Social Responsibility (CSR) Partnership Opportunities that would address the core problem. 2) Submit through Brightspace assignment link. Core Problem The core problem is to determine the best CSR partnership opportunity for your case client. Three potential CSR opportunities: Identify the organizations Alternative #1) Rationale: Alternative #2) Rationale: Alternative #3) Rationale:

Your team’s choice of the 3 alternatives: ____________________________________ Rationale:  Rationale must reference target market alignment, identify a win-win opportunity, reflect common values between organizations . See outline & rubric for this project prior to submission.  Hybrid work will fully segment each alternative  Discuss criteria that will be used to determine “ best fit”

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