competitors quickly followed along creating at-home delivery options specific to their companies. For example, Amazon purcead Whole Foods and now provides a “grocery” option for prime customers. Additionally, Walmart has created a system nearly identical to Shipt by creating jobs for Walmart employees to find, purchase, and deliver Walmart groceries. Additionally, it has also given customers the option to curbside pickup as a way for customers to pay less delivery fees. Although Shipt had initially helped Target's revenues, these competitor copy innovations had caused Target’s advantage to quickly fall off. However, because Target continues to produce
and create more partnerships, they have been able to stay alive with only steady decline. Although this is not ideal for Target’s general sales, Target has made many needed attempts that have helped their company maintain relevance.
Ultimately Target’s management procedures remain coherent and systematized. With new ideas put forth yearly, Target has been able to always be an innovator of new marketing strategies throughout recent years. For example, during the pandemic Target continued to maintain curbside pickup while competitors fell off. This had allowed them to still maintain a competitive advantage as the convenience and safety of customers were prioritized (Tyko, 2022).
Therefore, in order for Target to remain relevant Target needs to stay as competitive as their past and continue to put out innovations to better help their company both in relation to their consumers and their company as a whole.
