Week 9 SWOT analysis

docx

School

Florida International University *

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Course

234

Subject

Marketing

Date

Feb 20, 2024

Type

docx

Pages

Uploaded by MagistrateScorpion4419

SWOT Analysis Template Strengths Participation of local leaders. Good marketing plan with flyers, pins. Campaign will donate to charities, therefore, attract consumer interest. Having sponsors to help with free food/band for Buy Local Fridays event. Better communication between local business owners. Internal Capabilities Competitive advantages USP's (unique selling points) Resources, Assets, People Experience, knowledge, Awareness Location and geographical Accreditations, qualifications, Certifications Communication Ability External Obstacles faced Economy External GOALS: Current Five Year Plan Ten Year Plan SWOT Analysis Template State what you are assessing here __________ Shop Small Shop Local _______________________________ Use this SWOT Analysis Template as an evaluation of your current skills and to set goals for future personal and professional growth. Threats Not enough sponsors. Not enough participating local businesses. Consumers opting for online retail. Opportunities Current plan: Sign up enough members and sponsors to get the campaign up and running. Five year plan: Have more participating local businesses for the Buy Local Campaign. Ten Year plan: Improved local economy compared to what it is today, with higher number of jobs and employment rates. Internal Gaps in capabilities Lack of competitive strength Reputation, presence and reach Own known vulnerabilities Predictability Morale, commitment, leadership Accreditations etc Weaknesses Lack of funding at the moment. Not enough manpower. New campaign – lack of public awareness.

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