Starbucks I

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University of Colorado, Boulder *

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6330

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Marketing

Date

Feb 20, 2024

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pptx

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4

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Starbucks I
1. Logistic Regression Check the coefficient for the "starsoffer" variable in the model summary, p=0.00321 < 0.05, it suggests that the bonus stars offer has a statistically significant effect on visits during the promotional period.
2. Effect on volume 2018 The p-value associated with the interaction term is 0.00119 less than 0.05, it suggests a significant interaction effect.
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3. whether Starbucks should extend the bonus stars offer to the rest of the population (members with no transactions in past two weeks), or not. Be sure to explain your rationale) Starbucks should extend the bonus stars offers for members with no transactions in past 2 weeks as it increases the visits

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