disputes between players, coaches, and referees, thereby promoting a more harmonious and enjoyable viewing experience.
4.) How did this change affect the marketing and distribution of this product to the consumer? The implementation of instant replay technology has had a significant impact on the marketing and distribution of the NBA product to consumers. Fans are reassured that the league is committed to upholding the highest standards of accuracy and fairness. This enhanced perception of the NBA's integrity has positively influenced fan loyalty and engagement. Additionally, the coverage of replays during broadcasts provides additional content and analysis, which keeps fans engaged and fuels discussions both during and after games.
5) If you were the Chief Marketing Officer, what change would you like to see made to that sport’s core product in the future? As the Chief Marketing Officer of the NBA, one change I would like to see made to the sport's core product in the future is the integration of virtual reality (VR) technology. By immersing fans in a simulated 3D environment, VR would offer an unprecedented level of engagement and spectator experience. Fans would have the opportunity to virtually sit courtside, interact with players, and view the game from unique angles. This change would revolutionize the way fans consume basketball and open up new avenues for marketing and revenue generation.
6) Why do you think that the change that you suggest would be a positive factor for the marketing of this sport? The suggested change of integrating virtual reality into the NBA's core product would be a positive factor for its marketing for several reasons. Firstly, it would enhance fan engagement and provide a more immersive experience, resulting in increased fan loyalty and interest. The ability to virtually attend games would also appeal to fans who are unable to physically attend due to geographical or logistical constraints. Moreover, VR technology opens up new opportunities for sponsorship and advertising within the virtual environment, providing additional revenue streams for the league.
