Mod 5 Social Media marketing

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School

Middle Tennessee State University *

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6835

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Marketing

Date

Feb 20, 2024

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docx

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Uploaded by MateFerretPerson1018

1 Mod 5 Social Media Marketing Statement 1 “In light of the recent Covid-19 mandatory shutdowns, social media marketing is the best option to enable small businesses to reestablish relationships with consumers and encourage them to return now that the shutdowns are over. I Agree Social media has many advantages in advertising. For instance, increased brand awareness, more inbound traffic, better customer satisfaction, and cost- effectiveness. Although social media has positive impacts on business growth through advertisement, it has a very minimal effect personal relationship between the business and its consumers. I, therefore, support the idea that customers should return to shops to re-establish personal consumer relationship. Personal interactions between the organization and its customers help in improving and understanding customers and employees. The organization benefits by gaining direct feedback from its esteemed customers. More effective sales can be made, and marketing can improve. Besides, one-on-one interactions boost morale and hence increases staff productivity and lower time cost. Furthermore, it also enables team-wide spread teamwork and closeness between workers of an organization and their customers. The presence of large data about customers facilitates the build-up of a clear picture of customers and further allows deep insight that enables the identification of the company's strengths and weaknesses. The interest of prospective customers can be easily integrated within the marketing

2 campaign through personal contact with consumers. Proximity to clients makes it easy to provide on-spot technical support and respond more effectively to customer needs and issues better. Customer support can be achieved only through a customer database that has been established by the organization through a familiarized context. Therefore, personal customer relationships offer e consumers a lifetime value and in turn allow consumers to offer a word-of-mouth referral which is more trustworthy than social media referral. Despite social media relationships being the most popular form of acquiring customers, keeping them is the most important and the most difficult part. Social media creates an environment and makes it easier for the customers to access the company but personal contact relations with the consumers are important in sustaining and retaining consumers.

3 References  John Narcum (08 Oct 2020). Social Media Marketing Gain Importance after Covid-19. https://www.tandfonline.com/doi/full/10.1080/23311975.2020.1870797  Benefits Of Social Media For Businesses In Pandemic. (Dec 12,2022). https://zoetalentsolutions.com/benefits-of-social-media-for-businesses-in- pandemic/  Triton Commerce. The Importance of Digital marketing During and After Covid-19. https://www.tritoncommerce.com/blog/the-importance-of-digital- marketing-during-and-after-covid-19 4

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A. Use the Internet to research and investigate how Dove misfired with their Transformation social media campaign. In one page, assess the objectives of this social media strategy, why it failed and how can they be effective in overcoming negative reports in the press and rehabilitate the brand. Dove places a high value on researching current social media and societal beauty trends. Women-centric campaigns target issues that the general public has accepted as normal, and they use this information to their advantage. Real Beauty by Dove aims to highlight the innate physical diversity of all women and to give them confidence in their own skin. Many items were sold as a result of this campaign, which won one or two advertising prizes. When Dove, a Unilever brand, created a Facebook page to promote its Campaign for Real Beauty in June 2010, it began leveraging social media. Dove uses social media to show how much company cares about women. Women's individual differences should be celebrated, not feared, according to the Dove campaign's central message. It also urged women to embrace their physical characteristics rather than fear them. Social media strategy is an overview of everything someone intends to do and expects to reach on social media. A social media campaign is referred to as interrelation marketing designed for the reinforcement information about the all- inclusive brands. The media campaign can also be restricted to a sole network, or even take place across many social media groups. There are few objectives of social media strategy on a campaign, and they include specific, measurable,

5 attainable, relevant and, timely (SMART). Specific objectives need to be understandable, distinct, and clearly defined and they need to simple to ration too. Measurable objectives are the ones that allow individuals to be able to track and report the growth, they also help in defining success for the individual's supporters and investors. Attainable objectives are the ones that are usually realistic and require an attempt to outreach them. Attainable objectives always set a reasonable development for the campaign. Most campaigns become a distraction from the purpose of a non-profit because they do not have the relevant mission or cause. In general, the start of a thing always has an end to it. Campaigns need to have a start and an end date this will always inspire the supporters and build seriousness in the campaign. Also, societal and world affairs should be regarded to give time to a campaign. There are many reasons why the social media campaign fails. Failure of the media in the identification of the proper persona, when the media lacks sufficient research, failure of the media in having correct and realistic metrics when the media creates wrong communication to the public, failure of giving the campaign enough time, When the media delivers information at the wrong time, the media can also fail when the campaign does not meet the agreements strategies.

Mod 5 Social Media marketing

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