Guest speaker 1

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School

University of Nebraska, Lincoln *

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Course

360

Subject

Marketing

Date

Feb 20, 2024

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docx

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Uploaded by ElderCobra2406

1) The portable restrooms and shower rental area is such a unique industry, what sparked the idea and how did you pitch it to investors and get the idea of the ground and how did you decide what trailer to invest in next? 2) Chat GPT question: Could you share any standout marketing or promotional initiatives that significantly bolstered client acquisition and solidified your brand's position within the industry? I thought these questions offered a great perspective when looking at first starting a business. In many of my other classes, we talk about differentiation and how to increase your value and utility within the market. The first question draws on the initial phase of development. Seeing how many trailers they have for rent, I believe asking them how this passion sparked a business idea and what steps they took to fully understand their target customers would be important. In addition, learning how they select specific trailers with different designs and amenities would allow us to discover what goes into the market research aspect of their business. The second question stems from the marketing aspect. Their social media accounts are average, they have photos and videos, but they don't tell a story. I don’t see marketing campaigns or incentives that would provoke action or incentivize rentals. I think asking about how they market to customers is an important question as it allows insight into what their relationship is like with their clients. How do they capture new clients, is it word of mouth or partnerships, how many Instagram DMS or linked-in messages do they receive? Diving into the marketing world shows us how interconnected they are with their customers and what the company values.

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