Understanding Subcultures and Consumer Behavior in Quizzes

QUIZ 5 1. During her free time, Lisa likes to spend her time watching anime and reading mangas. As a result of her participation in these activities, she has come to participate other activities such as collecting figurines of her favorite anime characters, much like other individuals who have the same interests. In this scenario, we can say that Lisa is part of a(n)... - Subculture 2. David is a college student looking to purchase a new laptop for school. In his free time, David also enjoys playing video games. When deciding between an Apple MacBook Pro, a Google Chromebook, and an MSI gaming laptop, David chose to purchase the MSI gaming laptop as it can fulfill both his academic and leisure needs. This is an example of subcultures leading to .... - Unique market behaviors 3. The influence of subculture depends on who we are with, where we are at, and social cues. - True 4. Being a member of a particular subculture means that an individual will share all of the characteristics associated with that group. - False 5. Shawn is in his mid-30s. When trying to market a product to Shawn, marketers should focus on appeals of fitting in and having cool stuff. - False

6. Rachel, Michael, and Troy met at a social event. While talking to each other, they find that they have been through the Great Recession and dealt with its aftermath. Rachel, Michael, and Troy are part of the same _____________. - GeneraWon 7. Mrs. Caywood's will be turning 76 in a few days. In the past, she would celebrate her birthday with her husband by going ice skating and having ice cream after. Since her husband's passing 10 years ago, she has opted to stay home and not do anything on her birthday even though she is physically healthy and her children offered to take her out to celebrate. Mrs. Caywood is a(n) ________________. - Healthy hermit 8. A characteristic unique to millennials, where they like to go in-store and look at the actual products then purchase online is called _______________. - Showrooming 9. Wendy is a consumer who is cynical about obvious marketing. While looking for products, Wendy often complains that the products and messages are not uniquely designed for her tastes and lifestyles. Wendy is most likely a ____________. - Gen x 10. While _________ is assigned at birth, __________ refers to the attitudes, feelings, and behaviors that a given culture associates with the said assignment. - Sex,Gender

11. The stereotype content model states that males and females differ on dimensions of agency and experience. - False 12. Social standing is derived and leads to unique behaviors - True 13. Yasmin and her sister likes to shop at Louis Vuitton because they believe the brand signals wealth. This is known as ______________. - Conspicuous consumpWon

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