BUS225_Project_Two (1)

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Southern New Hampshire University *

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225

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Marketing

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Feb 20, 2024

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pptx

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14

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Hybrid and Electric engines are Shedding light on new auto segments! Hybrid and Electric engines are Shedding light on new auto segments! Laine Arguelles LaShana Butler Laine Arguelles LaShana Butler
Current Market conditions for traditional gas automobiles
Current Global sales by car type
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External Drivers affecting Consumer trends
Global sales by Make and Model
COLORS MATTER
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Market Shares of the Big Players
Consume r Sentime nt growing
Electric vehicles go big globally
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Projections by Fuel Type
Projected Revenue Growth skyrocketing
Stay competitive The automotive industry needs to adopt market trends and produce electric and hybrid vehicles to stay competitive. This is driven by growing environmental awareness, government incentives, increasing consumer demand, evolving technology, and a rapidly expanding global market. Embracing these trends ensures sustainability and alignment with consumer preferences and environmental goals.
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How to decide? The three decision-making models I looked into for deciding on a new market sector for automotive manufacturing industry were: Rational, Intuitive, and Recognition Primed decision-making model (RPD). The Best choice for our Industry is RPD to be the most flexible.
References Axalta. (2023). regional color popularity . Axalta.com. https://www.axalta.com/content/dam/New%20Axalta%20Corporate%20Website/Images/Color/2022-axalta-color-popularity- regional-graphics.pdf Buchholz, K. (2023, May 11). Infographic: Electric Vehicles Go Big . Statista Infographics. https://www.statista.com/chart/29978/electric-vehicle-models-sizes/ Carlier, M. (2022a, July 21). U.S. car market: by vehicle type 2019 | Statista . Statista; Statista. https://www.statista.com/statistics/276506/change-in-us-car-demand-by-vehicle-type/ Carlier, M. (2022b, September 7). U.S. vehicle sales by type and month 2020 . Statista. https://www.statista.com/statistics/204342/comparison-of-us-vehicle-production/ Grace, W. (2023, September). Global Car & Automobile Sales . IBISWorld . https://my-ibisworld-com.ezproxy.snhu.edu/gl/en/industry/f4111-gl/about. GLOBAL INDUSTRY REPORT F4111- GL / GLOBAL WHOLESALE AND RETAIL TRADE. Jowzkowski, I. (n.d.). Hybrid & Electric Vehicle Manufacturing in the US . IBISWorld. Retrieved January 2024, from https://my-ibisworld-com.ezproxy.snhu.edu/us/en/industry-specialized/ od4516/industry-outlook#industry-life-cycle Kazeem, A. (2024). Electric Vehicles: market data & analysis . Statista.com. https://www-statista-com.ezproxy.snhu.edu/study/103895/electric-vehicles-report/ Marketline. (2024). Hybrid & Electric Cars Global Industry Data . Marektline. https://advantage-marketline-com/Analysis/TableOfContents/hybrid-electric-cars-global-industry-data-49142 Popli, N. (2022, May 3). High Gas Prices Are Pushing Electric Car Sales to a Tipping Point . Time. https://time.com/6173178/high-gas-prices-electric-vehicles/ Statista. (2024). U.S. light vehicle sales forecast by fuel type 2021-2050 . Statista; Mathilde Carlier. https://www-statista-comstatistics/1344144/united-states-light-vehicle-sales-forecast- by-fuel-type/. Annual Energy Outlook 2022, Projections Table 38. Statista. (October 9, 2023). Global revenue for electric vehicles between 2016 and 2022, with a forecast through 2028 (in billion U.S. dollars) [Graph]. In Statista. Retrieved February 05, 2024, from https://www-statista-com.ezproxy.snhu.edu/statistics/271537/worldwide-revenue-from-electric-vehicles-since-2010/ Tesla Model 3 enters global top-10 best-selling cars list in 2021; Most-popular EV in the world . (n.d.). Team-BHP.com. https://www.team-bhp.com/forum/international-automotive- scene/253455-tesla-model-3-enters-global-top-10-best-selling-cars-list-2021-most-popular-ev-world.html