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Indiana University Of Pennsylvania *

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346

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Marketing

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Feb 20, 2024

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Multiple Choice What is a caterer's market? a. The group of all buyers (clients and prospects) in a geographic service area who have unmet needs, wants, or demands requiring food and beverage service b. Group of people that the caterer has declined to offer service due to personality conflicts, or other personal reasons c. A group of caterers trying to find new business d. None of the above Answer: A Pg. 82 We cannot be ___ ___ to all people a. Too expensive b. All things c. Too needy d. None of the above Answer: B Pg. 82 The caterer must carve or ___ the whole market of actual and potential buyers (clients and prospects) into smaller pieces or niches a. Cut b. Move c. Segment d. None of the above Answer: C Pg. 82 What is a segment? a. The part or submarket derived from the total of all actual and potential buyers of catering services b. A serving style in a catering event c. When client divide their bill amongst many people in their staff d. None of the above Answer: A Pg. 82 The ___ _____ identifies who the caterer is and communicates what the caterer can do for all potential clients a. Community Message

b. Mission Statement c. Overall Purpose d. None of the above Answer: B Pg. 85 Why is the mission statement important? a. It tells the client the schedule of events during an event b. It is the caterer's guiding light, every action in the business should evolve from this statement c. It shows the client what food they will be given during the event d. None of the above Answer: B Pg. 86 A caterer should always ___ a client's expectations a. Fail b. Exceed c. Ignore d. None of the above Answer: B Pg. 86 Who is a stakeholder? a. Anyone who has a direct relationship with the catering business b. A client willing to invest in a catering business c. A staff member of a catering business d. None of the above Answer: A Pg. 86 What is a business growth plan? a. A plan made to grow the business b A 5-year plan that projects sales for a caterer c. A strategic plan based on the answers to key questions used to identify a caterer's market niche that provides for controllable growth in the appropriate direction as established by the caterer d. None of the above Answer: C Pg. 89

The progressive ____ ___ of the catering organization must be a well- crafted part of the business growth plan a. Mission statement b. Professional growth c. Business plan d. None of the above Answer: BPg. 89 True or False A strategic vision is future looking a. True b. False Answer: A Pg. 90 SWOT stands for strengths, weaknesses, opportunities, and threats a. True b. False Answer: A Pg. 90 A stakeholder is not important in the catering industry a. True b. False Answer: B Pg. 86 A caterer's market is a group of people a caterer will not provide services to a. True b. False Answer: B Pg. 82 A caterer cannot be all things to all people a. True b. False Answer: A Pg. 82

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A caterer must carve or segment the whole market of actual and potential buyers into smaller pieces of niches a. True b. False Answer: A Pg. 82 How caterers define who they are begins with an analysis of their capabilities as a caterer and how they can satisfy a client and their guests' needs and wants a. True b. False Answer: A Pg. 84 The mission statement identifies who the market for a caterer is a. True b. False Answer: B Pg. 85 The mission statement is the caterer's guiding light a. True b. False Answer: A Pg. 86 There are not many niches in the catering world a. True b. False Answer: B Pg. 86

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