Understanding Assessment Tasks in Marketing Communication

ASSESSMENT TASKS Qualification details: BSB40820 Certificate IV in Marketing and Communication SBTA internal reference: MCC4-20_1.1 The communications industry Units of competency: BSBMKG439 Develop and apply knowledge of communications industry Student’s ID: students to insert their ID this column and on all pages, Assessor’s name: assessor name is inserted. ASSESSMENT TASK 1: KNOWLEDGE QUESTIONS AND ACTIVITIES Assessment task instructions: • You must respond to all questions and you must answer them to the required level, e.g. provide the number of points, to be deemed satisfactory in this task. • Your assessor will give you feedback once this assessment task is marked. Purpose of the assessment task: To complete the unit requirements safely and effectively, the individual must demonstrate understanding of:  current issues and trends which affect the communications industry  employment obligations and opportunities of the communications industry  industry structures and networks  organisational and client operating environments, structures, and business and marketing plans  current digital communications technologies, platforms and devices  principles and practices of communications and media strategies  trends including impact of technologies on the industry Assessment conditions and resources: Assessment will be conducted in a safe and simulated work environment and include access to: relevant legislation, regulations, communications equipment, technology, industry simulated environment, workplace documentation and resources relevant to performance evidence Questions: 1.1. Research the communications industry and list a minimum of three issues and three trends that currently affect the industry, and complete the table below. GUIDE : 150 WORDS 3 Issues affecting the industry 3 Trends affecting the industry 1 Cyber security – data-driven marketing should not be impacting consumers security 1 Increasing complexity in consumer purchasing decisions and personalisation in product design 2 Privacy issue 2 Transparency is more valuable to clients, which builds brand-customer relationships and personalised data- driven marketing is becoming more itemised to specific needs 3 Spam advertising 3 1.2. Read the “The Market Hub Co.” scenario and complete the table. GUIDE : 300 WORDS The Market Hub Co. - Scenario 1 The Market Hub Co. (the Hub) has been established in 2015 and since then the Hub has been providing marketing, advertising, social media and communications services to businesses Australia wide. As more businesses increase their online marketing strategies to mark and communicate their services to clients, the Hub must employ more staff to keep up with the increased market demand. The HR Manager, Ranger, asked you to research and develop notes for the new induction information session which all new staff will be required to attend and he gave MCC4-20_1.1_BSBMKG439_Assessment Tasks Version 2 Dated: 26 January 2022 Page 1 of 14

ASSESSMENT TASKS Qualification details: BSB40820 Certificate IV in Marketing and Communication SBTA internal reference: MCC4-20_1.1 The communications industry Units of competency: BSBMKG439 Develop and apply knowledge of communications industry Student’s ID: students to insert their ID this column and on all pages, Assessor’s name: assessor name is inserted. you a table to record your findings. Ranger has specifically requested for you to research and record the following information which he will include in his presentation to the new staff at the new upcoming induction.  Employment obligations of employers who function within the communications industry  Employment obligations of employees working in the communications industry  Employment opportunities and growth of the communications industry; and  Ranger also wants you to identify and explain the principles, practices and current media strategies of the industry in general. He requested 3 examples for each of the points he listed above as he needs all staff to have a good overview and understanding of the communications industry and therefore he also wants you to provide explanations of why these points are necessary for the staff to understand and apply. Topics List of researched responsibilities Why is this information relevant and important Provide a link of your research or location Communications industry employer obligations Employee grievance policy and procedures Staff code of conduct Leaner guide chapter 2 Employee grievance policy and procedures: Ensure fair and consistent treatment for all grievances Avoids favouritism Offers staff protection from retribution when raising issues Staff code of conduct: Creates a culture of professionalism and ethical conduct Spam Act 2008 Leaner guide chapter 2 Communications industry employee obligations Leaner guide chapter 2 Communications industry employment Leaner guide chapter 2 MCC4-20_1.1_BSBMKG439_Assessment Tasks Version 2 Dated: 26 January 2022 Page 2 of 14

ASSESSMENT TASKS Qualification details: BSB40820 Certificate IV in Marketing and Communication SBTA internal reference: MCC4-20_1.1 The communications industry Units of competency: BSBMKG439 Develop and apply knowledge of communications industry Student’s ID: students to insert their ID this column and on all pages, Assessor’s name: assessor name is inserted. opportunities Research principles and practices of the communications industry and address the following 2 points. Outline three principles of marketing communications strategies Marketing four (4) mix/ 4 Ps (product, place, price and promotion) The product a business is selling The place where the product needs to be marketed How the product needs to be promoted? The price of the product Outline three commonly used marketing communications practices Search engine marketing – creating a website that appears in the top results when a customer searches for key words Direct marketing – approaching a customer in person or through some form of communication, such as a phone call. Outline a marketing strategy for the following 2 scenarios (Scenario A and Scenario B) and explain your reasoning. Scenario A: A market leader business is launching a new product with a large budget for marketing Answer: Reason: Collaborate with top influencer/ celebrity Top influencers have a huge number of followers and can influence their followers to buy the products Scenario B: A small business aiming to increase customer awareness within their local community Answer: Reason: 1.3. Research the current trends and the use of digital technologies and platforms. Use the table below to demonstrate your understanding of how these impact on the communications industry. GUIDE : 300 WORDS Topics Trends Impact Why are they being used Digital technologies 1 Mobile marketing – use of personal mobile devices to market Consumers receive the marketing message on their own devices at any Provides personalist marketing information for individual and MCC4-20_1.1_BSBMKG439_Assessment Tasks Version 2 Dated: 26 January 2022 Page 3 of 14

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ASSESSMENT TASKS Qualification details: BSB40820 Certificate IV in Marketing and Communication SBTA internal reference: MCC4-20_1.1 The communications industry Units of competency: BSBMKG439 Develop and apply knowledge of communications industry Student’s ID: students to insert their ID this column and on all pages, Assessor’s name: assessor name is inserted. products and sales to consumers time specific consumers or clients designed to attract them by their needs 2 Digital platforms 1 Facebook As Facebook is widely used internationally and includes information of the consumer, this can be used to advertise specific products which are suitable to the consumer To address and meet the consumer needs, to address the consumers wants and to entice the consumer without the consumer needing to look for products and information 2 1.4. Research and outline two marketing industry networks (associations) that you could participate in. Complete the table below. GUIDE : 150 WORDS Network Name: Industry Focus Activities/Offerings of the Network (how can you participate) Australian Marketing Institute (AMI) Professional association to support and advance the marketing profession Webinars, conferences, newsletters Learner guide page 11 - 12 1.5. You see products being advertised and marketed all the time. Research an advertised product and the business/organisation marketing this product and complete the following table. GUIDE : 150 WORDS Research links or sources information to select the organisation https://www.apple.com/au Organisation’s name Apple Inc. Organisation’s industry Apple Inc. is an American multinational technology company headquartered in Cupertino, California, United States. Apple is the largest technology company by revenue (totalling US$365.8 billion in 2021) and, as of June 2022, is the world's biggest company by market capitalization, the fourth-largest personal computer vendor by unit sales and second-largest mobile phone manufacturer. MCC4-20_1.1_BSBMKG439_Assessment Tasks Version 2 Dated: 26 January 2022 Page 4 of 14

ASSESSMENT TASKS Qualification details: BSB40820 Certificate IV in Marketing and Communication SBTA internal reference: MCC4-20_1.1 The communications industry Units of competency: BSBMKG439 Develop and apply knowledge of communications industry Student’s ID: students to insert their ID this column and on all pages, Assessor’s name: assessor name is inserted. Organisation’s marketing strategy Focusing on attractive value proposition Positive reputation and reviews in the media Storytelling through video and viral marketing In your own words explain how, the organisation’s choice of the marketing strategies, influence the development and implementation of the organisation’s business plans (business planning) and their marketing plans (planning for marketing). It ensures that they can have industry experts preparing the campaigns and that they can have creative control of the process. It means that they do not need to have a large marketing department but rather can outsource. MCC4-20_1.1_BSBMKG439_Assessment Tasks Version 2 Dated: 26 January 2022 Page 5 of 14

ASSESSMENT TASKS Qualification details: BSB40820 Certificate IV in Marketing and Communication SBTA internal reference: MCC4-20_1.1 The communications industry Units of competency: BSBMKG439 Develop and apply knowledge of communications industry Student’s ID: students to insert their ID this column and on all pages, Assessor’s name: assessor name is inserted. ASSESSMENT TASK 2: RESEARCH AND ANALYSE COMMUNICATIONS INFORMATION Assessment task instructions: • You must respond to all activities and you must address them to the required level, e.g. provide the number of points, to be deemed satisfactory in this task. • Your assessor will give you feedback once this assessment task is marked.. Purpose of the assessment task: Evidence required to demonstrate the ability to: Identify and access sources of information on the communications industry Research identified sources of information and document outcomes Analyse the communications industry sectors, associations, networks and societal role and key stakeholders Analyse technological developments, trends and issues of the communication industry Assessment conditions and resources: Assessment will be conducted in a safe and simulated work environment and include access to: relevant legislation, regulations, communications equipment, technology, industry simulated environment and workplace documentation and resources relevant to performance evidence. Activities: Read the case study below and complete all activities below. Case Study – The Marketing Hub Co. The Marketing Hub Co. is an advertising and marketing agency. The Hub has been providing marketing, advertising services to business Australia wide. Their head office is situated in Sydney CBD. The Marketing Hub Co. would like to remain at the forefront of the communication industry and be able to support their clients and customers to remain competitive and profitable in the furture. The Marketing Hub Co. Managing Director, Martin, and Ranger, the HR Manager, have been meeting and planning regularly about the future security of the business. Ranger has been given the responsibility to compile information so he can develop a report on the current trends in the marketing communication industry which will be presented to Martin and any appointed industry stakholders and clients with the aim to assist them with investing in new marketing ideas and to remain in the forefront with new customers. 2.1. You are now required to conduct your research and identify sources of information for the communication industry. GUIDE: 150 WORDS to 300 WORDS Read the scenario below and complete all points in this activity. The Market Hub Co. - Scenario 2 In this scenario, you have taken the role of Ranger. You will be required to complete all activities in this assessment task using the The Marketing Hub Co. as your reference. In your research, you must demonstrate mathematical skills to interpret data and statistical information when researching information online. Refer to the following website https://www.hubspot.com/marketing-statistics when conducting your research. Note: your assessor will act as Martin and advise you of the report submission process. Your research is to include the following key points. a) Identify and access sources of information on the communications industry MCC4-20_1.1_BSBMKG439_Assessment Tasks Version 2 Dated: 26 January 2022 Page 6 of 14

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ASSESSMENT TASKS Qualification details: BSB40820 Certificate IV in Marketing and Communication SBTA internal reference: MCC4-20_1.1 The communications industry Units of competency: BSBMKG439 Develop and apply knowledge of communications industry Student’s ID: students to insert their ID this column and on all pages, Assessor’s name: assessor name is inserted. b) Research identified sources of information and document outcomes in a report. c) Analyse the communications industry sectors, associations, networks and societal role and key stakeholders and such as AMI, ADMA and AANA , bloggers or online magazines and review information on the marketing communication industry. d) Analyse technological developments, trends and issues of the communication industry . e) To demonstrate your research skills, use the space below to record your research, including links, sources of information. Information found / identified / collected and compiled Sources of information / links / books / reading / reports reviewed etc… Drafted report information Outcomes and record of sources of information on the communications industry accessed and reviewed Outcomes and record of communications industry sectors, associations, networks and the societal role and key stakeholders review and analysed AMI, ADMA and AANA – question 1.4/ leaner guide page 11 - 12 Outcomes and record of technological developments, trends and issues of the communication industry reviewed and analysed Refer to your answers in question 1.1 2.2. Refer to the following scenario and complete the activity. MCC4-20_1.1_BSBMKG439_Assessment Tasks Version 2 Dated: 26 January 2022 Page 7 of 14

ASSESSMENT TASKS Qualification details: BSB40820 Certificate IV in Marketing and Communication SBTA internal reference: MCC4-20_1.1 The communications industry Units of competency: BSBMKG439 Develop and apply knowledge of communications industry Student’s ID: students to insert their ID this column and on all pages, Assessor’s name: assessor name is inserted. The Market Hub Co. - Scenario 3 Whilst compiling information about the overall communications industry, for your report, you have also attended a management team meeting during which the team discussed the company’s stakeholders and also the changing structure of the marketing department in the age of disruption. At the meeting, you have been presented with the following diagrams. a) The marketing overlap with product sales; and b) The company’s current organisational chart Martin asked you to refer to the diagrams and address them in your report. The report will be forwarded to all staff. Diagram a) Review diagram a) which indicates that there is a changing structure of the marketing departments in the age of disruption and explain in your report why this is the case? Diagram b) Refer to the current organisational chart below and explain the main stakeholders of the organisation. MCC4-20_1.1_BSBMKG439_Assessment Tasks Version 2 Dated: 26 January 2022 Page 8 of 14 Board of directors Logistics Design Sales (store) management Marketing manager Market research officer Account managers Account officers Promotion coordinator Content developers Media planner Marketing assistant Customer service coordinator Customer service officers Publishing (manufacturing) - offshore CEO / Managing Director Finance dept

ASSESSMENT TASKS Qualification details: BSB40820 Certificate IV in Marketing and Communication SBTA internal reference: MCC4-20_1.1 The communications industry Units of competency: BSBMKG439 Develop and apply knowledge of communications industry Student’s ID: students to insert their ID this column and on all pages, Assessor’s name: assessor name is inserted. a) Use the spaces below to draft your comments and responses for the 2 diagrams which you will insert into your report. GUIDE: 150 WORDS to 300 WORDS Diagram a) Diagram b) Media/ media planner - how will the media respond to your brand? The media includes, traditional publications, millions of online publishers and numerous social media voices. You'll have industry experts, for example, writing about your company's brand. You'll need a brand strategy for monitoring how media treats your brand. b) Explain how Ranger should apply and appropriately utilise the information compiled for his report in everyday activities and use these in the typical work roles at The Marketing Hub Co. GUIDE: 50 WORDS More information in the case studies. 2.3. Refer to your researched and analysed information and complete your report using the template below. GUIDE: 300 WORDS THE COMMUNICATIONS INDUSTRY REPORT Report name Report developed by Report completed on / / Communications report information (links and sources details or attachment information should be included) Outcomes and record of sources of information on the communications industry accessed and reviewed Outcomes and record of communications industry sectors, associations, networks and the societal role and key stakeholders review and analysed Outcomes and record of technological developments, trends and issues MCC4-20_1.1_BSBMKG439_Assessment Tasks Version 2 Dated: 26 January 2022 Page 9 of 14

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ASSESSMENT TASKS Qualification details: BSB40820 Certificate IV in Marketing and Communication SBTA internal reference: MCC4-20_1.1 The communications industry Units of competency: BSBMKG439 Develop and apply knowledge of communications industry Student’s ID: students to insert their ID this column and on all pages, Assessor’s name: assessor name is inserted. of the communication industry reviewed and analysed The Marketing Hub Co. information analysed Product sales review The Marketing Hub Co. stakeholders which our organisation must always be aware of. ASSESSMENT TASK 3: DEVELOP AND FINALISE COMMUNICATIONS DELIVERABLES Assessment task instructions: • You must respond to all activities and you must address them to the required level, e.g. provide the number of points, to be deemed satisfactory in this task. • Your assessor will give you feedback once this assessment task is marked. Purpose of the assessment task: Evidence required to demonstrate the ability to:  Identify resources and task requirements for developing deliverables, with relevant personnel  Use research to prepare deliverable according to organisational policies procedures  Organise information included in the communications  Establish criteria for assessing deliverable and implement a procedure for ongoing monitoring of the Communication industry  Share deliverable to relevant personnel, seek their feedback and incorporate the feedback and update information as needed Assessment conditions and resources: • You must use computers to address all activities and address them independently. • The assessor may quiz you on this assessment task to ensure that this is your own work. You may be required to further explain your completed activities verbally to demonstrate your skills and understanding. • No marks or grades are allocated for this assessment task. The outcome will be Satisfactory or Not Satisfactory. • Where any initial responses are deemed Not Satisfactory a resubmission attempt will be allowed.. Activities: Read the case study below and complete all activities below. The Market Hub Co. – Scenario 4 Ranger completed his report and sent it to Martin for approval. Martin advised Ranger that he now wants him to communicate the report and all collated information and research evidence to the senior management team of the company, collect feedback and improve or amend the report so the report can be distributed to the rest of the staff and stakeholders and all management are aware and agree with its content. For this scenario you will take up the role of Ranger and the assessor will act as Martin MCC4-20_1.1_BSBMKG439_Assessment Tasks Version 2 Dated: 26 January 2022 Page 10 of 14

ASSESSMENT TASKS Qualification details: BSB40820 Certificate IV in Marketing and Communication SBTA internal reference: MCC4-20_1.1 The communications industry Units of competency: BSBMKG439 Develop and apply knowledge of communications industry Student’s ID: students to insert their ID this column and on all pages, Assessor’s name: assessor name is inserted. or appoint someone else so you are able to complete this activity. 3.1. Communications activity You have researched, collected relevant information on the communications industry and now you will be developing communications deliverables so you can pass the information to the management team and The Market Hub Co. staff. GUIDE: 300 WORDS To successfully complete this activity, you are to communicate with Martin and:  confirm resources and requirements for developing deliverables  prepare deliverables according to organisational policies procedures  prepare the information that will be communicated  establish delivery criteria and gain feedback from Martin You will be required to select one of the following options to complete these activities. Your assessor will help you to decide which is the best option for you. (your assessor will guide you on how to best complete the consultation / communication / role-play activity). Important: All practical and communication activities must be recorded unless your assessor is observing your role-play live. date: time: Communication activities and consultation (meeting) to demonstrate oral communication and consultation conducted and evidence and feedback received. who is in my team Select meeting type confirmed with your assessor: Student ID Team names Classroom meeting MS TEAMS meeting Combination of MS TEAMS and emails Note: only student SBTA email address can be used a) Organise communication and consultation process with Martin and confirm time and date for the communication / consultation meeting b) Prepare all information and the report and discuss its content with Martin c) Record your comments in the space below. these comments will then be transferred into your Communications / Consultation report template below. Students will be using the space below to take notes from the conversations with Martin or copy and paste any emails with feedback received. 3.2. Once you have completed your communication and consultation process with Martin and confirmed and agreed on: c deliverables and resources c information to be delivered c organisational policies and procedures to be observed MCC4-20_1.1_BSBMKG439_Assessment Tasks Version 2 Dated: 26 January 2022 Page 11 of 14

ASSESSMENT TASKS Qualification details: BSB40820 Certificate IV in Marketing and Communication SBTA internal reference: MCC4-20_1.1 The communications industry Units of competency: BSBMKG439 Develop and apply knowledge of communications industry Student’s ID: students to insert their ID this column and on all pages, Assessor’s name: assessor name is inserted. c time and date and location c who will be present at the delivery c criteria assessment and feedback collection process and recording a) Complete the Communication/consultation / meeting report template below. GUIDE: 150 WORDS to 300 WORDS Communication/consultation report (meeting minutes) Consultation name Date : Consultation leader Team members involved in consultation Topics discussed Comments and record of discussion points and feedback What information will be delivered How will it be delivered What resources are needed for:  delivery of information  feedback What documentation will be collected to record feedback Who will develop items or how will some of the resources be accessed Delivery booking and organisation:  management delivery  staff delivery How many sessions will be required How will the deliverables be assessed for suitability and accuracy How will the feedback be acted on, recorded etc… Discuss a process and steps - procedure for future ongoing monitoring of the communications industry to stay up to date Students are to insert any other topics that they have MCC4-20_1.1_BSBMKG439_Assessment Tasks Version 2 Dated: 26 January 2022 Page 12 of 14

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ASSESSMENT TASKS Qualification details: BSB40820 Certificate IV in Marketing and Communication SBTA internal reference: MCC4-20_1.1 The communications industry Units of competency: BSBMKG439 Develop and apply knowledge of communications industry Student’s ID: students to insert their ID this column and on all pages, Assessor’s name: assessor name is inserted. discussed here. b) You must obtain a confirmation of your discussion from Martin. Email the completed Communication/consultation report to Martin for his approval and confirmation so you can start with the development of all resources and deliverables. Use the space below to copy and paste the feedback and confirmation obtained from Martin. You must use your SBTA student email address to communicate with Martin. GUIDE: 50 WORDS to 150 WORDS Students will be pasting response from Martin and confirmation of what has been discussed in this space as evidence. 3.3. Project activity Use the following points as your checklist and the space below to insert or attach all completed documentation with this assessment task. To successfully complete this activity, you are to develop and prepare your resources and deliverables which should include: c The Communications Industry report which you developed in Task 2 and any handouts of researched and relevant documents you collected c Procedure for future ongoing monitoring of the communications industry c PowerPoint presentation of researched and analysed information relevant to The Market Hub Co. as per the scenarios - GUIDE: 5 to 8 slides c Feedback form with an established criteria for assessing the deliverables. 3.4. Read the scenario and complete the activities below. The Market Hub Co. – Scenario 5 As part of the implementation of dissemination of new Communications industry information to staff, Ranger was advised to share all deliverables and resources with the management team and collect their feedback. Again, you will be taking the role of Ranger for this scenario. There are some minor adjustments and extra information required prior to you delivering sessions to The Market Hub Co. staff. You must use it to improve your deliverables and resources. Your assessor will instruct the management team of the required changes. a) Communications activity All completed deliverables and resources must be reviewed and approved shared and seek feedback from Martin and the management team. GUIDE: 150 WORDS To successfully complete this activity, complete the following: MCC4-20_1.1_BSBMKG439_Assessment Tasks Version 2 Dated: 26 January 2022 Page 13 of 14

ASSESSMENT TASKS Qualification details: BSB40820 Certificate IV in Marketing and Communication SBTA internal reference: MCC4-20_1.1 The communications industry Units of competency: BSBMKG439 Develop and apply knowledge of communications industry Student’s ID: students to insert their ID this column and on all pages, Assessor’s name: assessor name is inserted. c Ensure that your assessor selects the management team so you can collect their feedback. c Catch up and share your deliverables and the resources with the management team and Martin. c Collect and scan feedback from the team using prepared documentation using the feedback form you developed above. b) Update all documentation and information as per feedback collected. c) Update the version control and the name of the documentation to show the latest version was generated. d) Save and upload the updated copy of amended documentation, deliverables Students will be using this space to copy and paste their amended and improved deliverables and resources or use this space to advise the names and location of the saved documents so assessor can review and marked them. MCC4-20_1.1_BSBMKG439_Assessment Tasks Version 2 Dated: 26 January 2022 Page 14 of 14

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