Business research_MCQs

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Humber College *

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BUS5024OLB

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Marketing

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Feb 20, 2024

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Question 1: Which of the following parts of the marketing research report goes at the end?  a) appendices  b) executive summary  c) findings  d) methodology Answer: a) appendices Question 2: _____ is the process of changing the data from their original form to a format suitable for performing a data analysis addressing research objectives.  a) Data coding  b) Data editing  c) Data entry  d) Data transformation Answer: d) Data transformation Question 3: What is the purpose of hypothesis testing?  a) draw conclusive decisions about sample estimates  b) determine whether there is support to draw conclusions about some characteristics of the population given the evidence provided by the sample results  c) to summarize and describe the sample data  d) to test whether the sample is scientifically drawn from a target population Answer: b) determine whether there is support to draw conclusions about some characteristics of the population given the evidence provided by the sample results Question 4: A sampling procedure that assures each element in the population of an equal chance of being included in the sample is called _____.  a) simple random sampling  b) primary random sampling  c) primary sampling  d) stratified sampling Answer: a) simple random sampling Question 5: The greater the number of subgroups to be analyzed, the smaller the necessary sample size.  a) True  b) False

Answer: b) False Question 6: A _____ is an investigation of a hypothesis stating that two (or more) groups differ with respect to measures on a variable.  a) statistical conclusions  b) descriptive analysis  c) paired comparison  d) test of differences Answer: d) test of differences Question 7: Which of the following is used to simplify and clarify data?  a) tables  b) graphs  c) charts  d) all of the above Answer: d) all of the above Question 8: The difference between the sample result and the result of an accurate census is called _____.  a) random sampling error  b) systematic sampling error  c) primary sampling error  d) secondary sampling error Answer: a) random sampling error Question 9: When a researcher makes inferences about the meaning of the data from a research study and draws conclusions about what these data mean in terms of their implications, this is an example of _____.  a) data analysis  b) data interpretation  c) data transformation  d) data conclusion Answer: b) data interpretation Question 10: In marketing research, it is always preferable to take a census rather than a sample of the population under study.  a) True

 b) False Answer: b) False Question 11: Which of the following should be kept in mind when preparing a presentation?  a) What were the limitations of the study  b) What are the recommendations based on the findings  c) What was the problem that prompted the research  d) What further studies are required to provide further detail  e) All of the above should be kept in mind Answer: e) All of the above should be kept in mind Question 12: A positive correlation between X and Y suggests that higher values of X are consistently associated with higher values of Y, and vice-versa.  a) True  b) False Answer: a) True Question 13: An analysis of the basic cross-tabulation for each level of a variable not previously considered, such as subgroups of the sample, is referred to as _____.  a) group analysis  b) cluster analysis  c) ANOVA  d) elaboration analysis Answer: d) elaboration analysis Question 14: The primary purpose of inferential statistics is to make a judgment about a population.  a) True  b) False Answer: a) True Question 15: When a researcher wants to estimate national market share based on the results of the test market for a new product in St. Louis and Kansas City, this is an example of _____.  a) descriptive statistics  b) the central limit theorem  c) inferential statistics

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 d) the standardized normal distribution Answer: c) inferential statistics Question 16: The group from which information is required in order to address specific research objectives is known as:  a) survey participants  b) population of interest  c) sample frame  d) census Answer: b) population of interest Question 17: Which of the following is an example of a self-administered questionnaire?  a) telephone survey  b) door-to-door survey  c) mail survey  d) mall intercept Answer: c) mail survey Question 18: Which type of error occurs when certain sample elements are excluded or when the entire population is not accurately represented in the sampling frame?  a) Type I error  b) sampling frame error  c) statistical error  d) list error Answer: b) sampling frame error Question 19: The process of ascertaining that interviews were actually conducted is known as:  a) validation  b) coding  c) machine cleaning  d) data entry Answer: a) validation Question 20: When a research company routinely uses samples of 300 for its studies, it is using which type of plan to determine sample size?  a) the 50% rule

 b) budget available  c) rule of thumb  d) number of subgroups to be analyzed  e) systematic sampling Answer: c) rule of thumb Question 21: Which of the following has the LEAST impact on sample size determination?  a) Budget for the study  b) size of the population  c) level of confidence  d) desired error level  e) population standard deviation Answer: a) Budget for the study Question 22: Which should be used when comparing the means of three groups to see if they are significantly different from one another?  a) One-group t-test  b) ANOVA  c) Three-group t-test  d) Chi-square test Answer: b) ANOVA Question 23: A frequency distribution is a set of data organized by summarizing the number of times a particular value of a variable occurs.  a) True  b) False Answer: a) True Question 24: A frequency distribution is a set of data organized by summarizing the number of times a particular value of a variable occurs.  a) True  b) False Answer: a) True Question 25: Which statement is incorrect regarding the coding of open-ended questions?  a) determining codes can

continue the rest ChatGPT be somewhat subjective  b) can be tedious and time-consuming  c) raw responses need to be consolidated  d) codes to be entered into the database are determined when the questionnaire is constructed Answer: d) codes to be entered into the database are determined when the questionnaire is constructed Question 26: Which type of sampling procedure selects initial respondents using probability methods and selects subsequent respondents from information provided by those initial respondents?  a) snowball sample  b) stepwise sample  c) judgment sample  d) secondary sampling Answer: a) snowball sample Question 27: Bivariate analysis is the same thing as multivariate analysis.  a) True  b) False Answer: b) False Question 28: The transformation of raw data into a form that makes the data easier to understand and interpret is called _____.  a) descriptive analysis  b) outlier analysis  c) outlier analysis  d) outlier analysis Answer: a) descriptive analysis Question 29: A researcher hypothesizes that males and females differ with respect to attitude toward sports sponsorships. To investigate this hypothesis that these two groups’ attitudes differ, he will use a _____.

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 a) bivariate test of differences  b) univariate test of differences  c) multivariate test of differences  d) cluster analysis Answer: a) bivariate test of differences Question 30: Which of the following refers to any complete group whose members share some common set of characteristics?  a) sample  b) population  c) stratum  d) cluster Answer: b) population Question 31: The two types of errors researchers run the risk of committing when sampling are _____.  a) primary and secondary errors  b) Type I and Type II errors  c) Type I and Type II errors  d) Type A and Type B errors Answer: b) Type I and Type II errors Question 32: Good conclusions should always include substantiating statistical analysis.  a) True  b) False Answer: a) True Question 33: Of the following, what is the most important consideration when choosing a sample?  a) size of the sample  b) size of the population  c) how well the sample represents the population  d) survey objectives Answer: c) how well the sample represents the population Question 34: Dependent variables are also known as predictor variables.

 a) True  b) False Answer: b) False Question 35: A common form of elaboration analysis is to do cross-tabulation of data within subgroups of the sample under study.  a) True  b) False Answer: a) True Question 36: In which type of sampling is a subsample drawn using simple random sampling within each stratum of the population?  a) cluster sampling  b) stratified sampling  c) systematic sampling  d) convenience sampling Answer: b) stratified sampling Question 37: When a researcher has decided to conduct a survey using a sample of the population, the FIRST step in selecting the sample is to _____.  a) define the target population  b) determine the sample size  c) select the actual sampling units  d) select a sampling frame Answer: a) define the target population Question 38: When a question has only two possible choices, it is referred to as a _____________question.  a) dichotomous  b) qualitative  c) multiple choice  d) scaled-response  e) none of the above Answer: a) dichotomous Question 39: The process of converting information into an electronic form that can be read by a computer is known as:

 a) scanning  b) coding  c) machine cleaning  d) data entry Answer: d) data entry Question 40: The coding step pertains to only closed-ended responses on questionnaires.  a) True  b) False Answer: b) False Question 41: The first step in the development of a sampling plan is:  a) determine sample size  b) select a sampling method  c) choose a data collection method  d) define the population of interest  e) deciding which statistical techniques are appropriate Answer: d) define the population of interest Question 42: If the price of Brand A is transformed to a value of 100 and Brand B’s value is 75, indicating its price is 25 percent lower than Brand A’s price, 100 and 75 represent _____.  a) nominal rankings  b) bivariate statistics  c) p-values  d) index numbers Answer: d) index numbers Question 43: Validation of data is an attempt to check the accuracy of the work done by:  a) analysts  b) project managers  c) interviewers  d) none of the above Answer: c) interviewers Question 44: Tabulation refers to the orderly arrangement of data in a table or other summary format.

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 a) True  b) False Answer: a) True Question 45: In a regression equation, which symbol represents the independent variable?  a) Y  b) X Answer: b) X Question 46: Which of the following best describes the executive summary?  a) a report only for top executives to ensure secrecy  b) a thorough synopsis of the project which explains how the research was done, outlines objectives and highlights results  c) a detailed report including all technical information regarding the project  d) a presentation to top executives of the marketing researcher’s client Answer: b) a thorough synopsis of the project which explains how the research was done, outlines objectives and highlights results Question 47: The marketing researcher should always be able to offer recommendations based upon conclusions.  a) True  b) False Answer: a) True Question 48: Budget is rarely a consideration when determining sample size.  a) True  b) False Answer: b) False Question 49: One of the advantages of Internet surveys is that target respondents can complete the survey at their convenience.  a) True  b) False Answer: a) True

Question 50: Higher levels of confidence generally require:  a) larger sample sizes  b) greater variance  c) smaller sample sizes  d) smaller standard deviation  e) random sampling Answer: a) larger sample sizes continue ChatGPT Certainly! Here are the remaining questions: Question 51: Which of the following is a disadvantage of quota sampling?  a) Difficulty in obtaining a representative sample  b) It does not allow for statistical generalization  c) Requires knowledge of the population  d) It is time-consuming Answer: b) It does not allow for statistical generalization Question 52: When conducting a hypothesis test, the p-value represents:  a) The probability of committing a Type I error  b) The probability of observing the data given that the null hypothesis is true  c) The margin of error in the sample mean  d) The level of confidence in the null hypothesis Answer: b) The probability of observing the data given that the null hypothesis is true Question 53: What is the purpose of a control group in an experimental design?  a) To provide a baseline for comparison  b) To ensure that the experiment is conducted ethically  c) To eliminate confounding variables  d) To determine the statistical power of the study Answer: a) To provide a baseline for comparison Question 54: In marketing research, what does the term "brand equity" refer to?  a) The financial value of a brand

 b) The total market value of a brand  c) The perception and value consumers attach to a brand  d) The brand's market share Answer: c) The perception and value consumers attach to a brand Question 55: What is the purpose of a scatter plot in data analysis?  a) To display the distribution of a single variable  b) To show the relationship between two continuous variables  c) To summarize categorical data  d) To compare means of different groups Answer: b) To show the relationship between two continuous variables Question 56: What is the primary purpose of a Likert scale in a survey?  a) To measure the frequency of behaviors  b) To gather demographic information  c) To assess attitudes and opinions  d) To record purchase history Answer: c) To assess attitudes and opinions Question 57: In research, what does the term "reliability" refer to?  a) The consistency of measurement  b) The extent to which a study can be generalized  c) The accuracy of measurement  d) The ethical considerations of a study Answer: a) The consistency of measurement Question 58: What is the purpose of random assignment in experimental research?  a) To ensure that the sample is representative of the population  b) To eliminate confounding variables  c) To control for participant bias  d) To maximize external validity Answer: b) To eliminate confounding variables Question 59: Which statistical test is appropriate for comparing means of two independent groups?  a) Chi-square test

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 b) t-test for independent samples  c) ANOVA  d) Pearson correlation Answer: b) t-test for independent samples Question 60: In survey research, what does the term "sampling bias" refer to?  a) Systematic errors in data collection  b) The tendency of respondents to provide socially desirable responses  c) The non-random selection of participants leading to an unrepresentative sample  d) The overemphasis of extreme values in data analysis Answer: c) The non-random selection of participants leading to an unrepresentative sample Feel free to ask if you have any further questions or if there's anything else I can help you with! continue ChatGPT Certainly! Here are the remaining questions: Question 61: Which of the following is an example of a non-probability sampling method?  a) Simple random sampling  b) Stratified sampling  c) Convenience sampling  d) Cluster sampling Answer: c) Convenience sampling Question 62: What is the purpose of a pilot study in research?  a) To test the statistical significance of the study  b) To identify and address potential issues before the main study  c) To determine the generalizability of the findings  d) To ensure the ethical treatment of participants Answer: b) To identify and address potential issues before the main study Question 63: Which type of research design involves the collection of data at a single point in time?  a) Longitudinal design

 b) Cross-sectional design  c) Experimental design  d) Quasi-experimental design Answer: b) Cross-sectional design Question 64: In regression analysis, what is the dependent variable?  a) The variable being manipulated by the researcher  b) The variable used for prediction or explanation  c) The variable held constant in the study  d) The variable with the greatest variance Answer: b) The variable used for prediction or explanation Question 65: What is the purpose of a focus group in qualitative research?  a) To collect numerical data for statistical analysis  b) To explore in-depth insights and perceptions of participants  c) To test cause-and-effect relationships  d) To assess the impact of an intervention Answer: b) To explore in-depth insights and perceptions of participants Question 66: Which of the following is a measure of central tendency?  a) Standard deviation  b) Range  c) Median  d) Variance Answer: c) Median Question 67: In survey research, what is a response bias?  a) A systematic error introduced by the researcher  b) A type of non-response error  c) The tendency of respondents to provide socially desirable responses  d) The overemphasis of extreme values in data analysis Answer: c) The tendency of respondents to provide socially desirable responses Question 68: Which of the following is a type of non-probability sampling?  a) Simple random sampling  b) Snowball sampling

 c) Stratified sampling  d) Systematic sampling Answer: b) Snowball sampling Question 69: What is the purpose of a research hypothesis?  a) To summarize and describe the sample data  b) To guide the selection of statistical tests  c) To describe the characteristics of a population  d) To test whether the sample is scientifically drawn from a target population Answer: b) To guide the selection of statistical tests Question 70: In content analysis, what is examined in the data?  a) The frequency of behaviors  b) The attitudes and opinions of participants  c) The structure and themes of written or visual content  d) The relationship between variables Answer: c) The structure and themes of written or visual content Feel free to ask if you have any more questions or if there's anything else I can assist you with! 2.15.17.19.20

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