mary kay case study 1

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School

Niagara College *

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1

Subject

Marketing

Date

Feb 20, 2024

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docx

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1

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Q1. Is Mary Kay an international firm, a multinational firm, or a transnational firm based on its marketing strategy? Why? Considering Mary Kay's multi-domestic marketing approach, the company is categorized as a global one. Companies that employ a multi-domestic approach utilize several brand identities, advertisements, and product variants throughout the nations where they conduct business. Q2. What global market-entry strategy did Mary Kay use when it entered India? Answer and Explanation: Mary Kay made use of direct investment, which involved looking for a local partner actively in order to promote and protect the company's brand. Q3. Is Mary Kay a global brand? Why or why not? Because its products and brand name are the same in every area, Mary Kay may be regarded as a worldwide brand. By examining the Mary Kay commercial "Think about pink," we can observe how they promote their business as "America's best- selling brand."
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