Gillespie Tesla Case Study

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Feb 20, 2024

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Tesla Case Study John Heacock Gabe Engle

Tesla’s Marketing Mix ● Tesla’s product strategy first revolved around only electric vehicles, then transitioned to also working on the energy side of the business. ● Tesla wants to make electric vehicles affordable. ● Most of Tesla’s business is done online. ● Tesla has found lots of success doing launch events with Elon Musk speaking to large crowds

Corporate Social Responsibility at Tesla ● One of Tesla’s biggest focus points is consumer safety. Their vehicles have automatic emergency braking, collision and blind spot warnings, and more features. ● Tesla also focuses on employee safety. ● Employees are allowed to apply unused vacation time toward the purchase of new Tesla cars. ● In Nevada alone, Tesla has invested $37 million to help prepare students for manufacturing and engineering careers at Tesla and other companies.

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The Future for Tesla ● Even with no advertising budget, Tesla has been able to stay profitable and flourish in the vehicle industry. ● In 2020, Tesla became the most valuable automaker.

In what ways does Tesla address the interests of its stakeholders through its corporate social responsibility strategy? ● Monitoring and reporting on the company’s product and operational impact. ● Emphasizing consumer safety and responsible sourcing. ● Focusing on its employees and building a strong organizational culture.

How would you describe Tesla’s marketing strategy? ● Tesla focuses mainly on getting internet hype through their launch events. ● Tesla has a unique marketing strategy that utilizes emotional connection and using its CEO, (Elon Musk), to do it. Cezim, Berfin Cezim, Berfin. “An In-Depth Look at Tesla’s Marketing Strategy.” Digital Agency Network , 15 Jan. 2024, digitalagencynetwork.com/tesla-marketing-strategy/.

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How does Tesla’s distribution strategy differ from other automakers? ● Tesla has a direct distribution strategy vs traditional automakers who distribute to independently owned dealerships. (Garcia, Claire) ● Tesla does not use franchises to grow their business ● Tesla sales are sold solely online rather than at a car dealership to focus on educating the public on the benefits of its electric vehicles. Garcia, Claire. “Distribution Strategy of Tesla.” Konsyse , 18 June 2023, www.konsyse.com/articles/distribution- strategy-of-tesla/.

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