Roger Hicks ol 317 milestone 5

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Southern New Hampshire University *

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317

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Marketing

Date

Feb 20, 2024

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Uploaded by CaptainWater15642

Roger Hicks OL-317 Milestone Five: Market Research and Evaluation 02-08-2024 SNHU Marketing Analysis: All-Season lawn care is in Opelika, Al. In the center of Lee County, our business is in the center of many job opportunities. Opelika is also a growing city next to Auburn, the surrounding cities are also growing which brings the development of more homes, businesses, and schools and that will bring more opportunities for business. Essentially our target market will be homes and neighborhoods starting out, it is easier to make conversation and get business with people within the community. Some people have busy schedules, and they don’t have time to do their lawn care on their own time. Building relationships is key to marketing in small town areas and also doing great work, letting your good work speak for itself is also great marketing. “The demand for lawn care is increasing, as evidenced by the rise in average spending per household for landscaping activities. In addition to the rise of residential and commercial constructions, many health-conscious millennials are planning to go into vegetable gardening, further driving up the sales of lawn care services” (2023, December 15). To be competitive in this business you have to always do great work and be dependable, also it is important to build your customer list. In order to be extremely competitive, I would attempt to make everyone in the neighborhood I stay in a customer of our business. If you can’t get and maintain business at home, then where can you get it? That also goes with the with the market percentage that we will look into trying to get which is 5%-10%. With that, we will have steady business and we don’t want to overwhelm ourselves

starting out. Our competitors may be many since the lawn care business is part of a big industry and their market share will be much higher than ours since we haven’t started our business just yet. Some of our competitors’ weaknesses could be that their services are limited to seasons and their strengths could be that they offer many different services and they could be fully staffed. Pricing Policy: Initially I plan on having decent prices starting out for our services. The average price for our service will be $80 per service give or take the size of the lawn. We will look to service our customers at least twice monthly. “Lawn care pricing strategies determine the survival of your business. Coincidentally, lawn care pricing to be the #1 thing many lawn care business owners don't get right. When you properly price your services, you can grow your business faster while ensuring the success of your business” (2022, May 5). Those prices will be competitive to others and I believe customers will want our business. With more customers coming our way we will see much more profit quicker than we would’ve expected. Promotion Strategy: We will use social media to brand our company and to help promote it. We will show off our work being done as we do it. “Social media marketing is another powerful tool for lawn care businesses. One effective method is to create and maintain social media pages dedicated to your business. By regularly posting updates, photos, and tips related to lawn care, you engage with your audience and build brand loyalty” (2024, February 2). We will also engage with our customers, if customers shared our page and helped promote our work, we would do raffles that offered a free service. That would be a great promotional tactic. Our service policies will ensure our customers of the interactions and ensure them that everything is for the support of our

business and service. Our customer service team will be very respectful and eager to help our customers in anyway we can.

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References Iranca, S. (2023, work,,mber 15). Lawn care industry statistics to watch out for in 2024 . Method. https://www.method.me/blog/lawn-care-industry-stats/ Marino, L. (2022, May 5). Lawn care pricing: How much to charge for your services . Service Autopilot. https://www.serviceautopilot.com/lawn-care/ultimate-pricing-guide-for-lawn- care-and-landscaping/ WorkWave, R. B. (2024, February 2). How to Advertise Your Lawn Care Business: Examples & Ideas . RealGreen by WorkWave. https://www.realgreen.com/blog/how-to-your- advertise-lawn-care-business-examples/

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