MT 450 Marketing Management_ Unit 5 Discussion Post

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Purdue Global University *

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450

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Marketing

Date

Feb 20, 2024

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docx

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Uploaded by kmahler1980

Hi Class,  What are the different customer segments targeted by these brands?  The businesses target several customer demographics, including individuals who commemorate holidays, those who derive pleasure from giving gifts, and those who value sentimental gestures.  What are the critical elements of Hallmark's success?  Key factors contributing to Hallmark's success are its capacity to manufacture superior goods, its extensive range of offerings, and its robust brand awareness.  Who are its biggest competitors?  The primary rivals of Hallmark are American Greetings and Papyrus.  How would you sustain the company's leadership position if you were the marketing manager?  To maintain the company's leadership position, the marketing manager must ensure the continued production of superior products, the offering of an extensive product line, and the maintenance of strong brand recognition. References: Hallmark's major subsidiaries | Hallmark corporate information . (2023, March 17). Hallmark Corporate. https://corporate.hallmark.com/about/hallmark-cards-company/our- businesses/

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