MCDONALDS

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IIS University-Jaipur *

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Marketing

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Nov 24, 2024

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MCDONALDS: AN ANALYSIS OF SOCIAL MEDIA PRESENCE Student name: Student id:

Objectives: 1) McDonald's, one of my clients, is interested in expanding their internet presence. 2) To better meet the requirements of my client's audience in terms of the information they require. • To enhance the percentage of repeat visitors to the website belonging to my Clint McDonalds customer. • To boost the amount of traffic that comes from social media on my client website. Introduction: The preceding report provides an overview of the social presence and online activity of the world's top fast food restaurants, McDonald’s. The purpose of this study was to analyze how well this organizations use social media as a means of communicating with their customers and to determine how successfully they do so. The findings indicate that company can gain actionable insight and milestones through the use of social media, which also makes it possible to promote a wide range of activities. Methodology: In this section, we will discuss two fundamental ideas associated with data analysis: dimensions, also known as the features or characteristics by which data can be arranged, and metrics, which are the actual numerical values that describe the reality around us. To conduct an analysis that is relevant to the problem at hand, it is essential to first develop an accurate and comprehensive definition of the dimensions that will be evaluated. In the following paragraphs, we will discuss and assess the various aspects that we choose to focus on. When attempting to assess the efficacy of activities on social media, the size of the audience is typically the first and most intuitive metric to look at. We gathered information on the number of followers on each social platform at the beginning and at the end of the investigated period in order to make comparisons and draw conclusions that are pertinent to the topic. SimilarWeb.com was used in order to compile these statistics. Social media marketing and the number of customers a brand has all have a direct impact on the frequency and content of its posts, as well as the level of engagement from its target demographic. When evaluating a brand's social media presence, the volume of online input can serve as a benchmark. The regularity and meaning of posts on each social media platform were also noted as we gathered data regarding the posts' content. We used the Similarweb analysis tools to collect the amounts of different types of interactions in order to quantify the degrees of engagement. Likes and comments on YouTube, as well as shares and comments on Instagram and Google+, as well as reactions represented by a collection of emoticons, are all ways in which people can express their reactions. The amount of likes can be used to gauge a post's exposure and reach, whereas comments can be used to gauge a post's personal connection with its audience. Results: Finding 1: Keywords: McDonald's website receives 5,02,994 monthly visitors and has 38,457 organic keywords. Summarization has rated these results as "excellent" and "fantastic," respectively. Finding 2: Marketing Strategies Employed by McDonald's on YouTube: Through the usage of YouTube, McDonald's has been able to accomplish several of its short-term and long-term goals, including increasing both their revenue and their brand awareness. The following is a list of the results that McDonald's was able to collect from YouTube: YouTube helped McDonald's drive up to 37 percent higher short-term sales than web TV did for the fast food chain. In terms of the influence over the course of time, YouTube delivered a brand impact that was 138 percent higher than the standard YouTube campaign. In addition, McDonald's maintains two separate channels on YouTube.

Finding 3: Scheduling Posts and Keeping a Regular Schedule: There is always a new post on McDonald's social media sites. To keep their audience engaged, they publish frequently and post frequently. It doesn't matter if it's a national or international event, a festival, or just a dreary Monday; McDonald's always manages to find a creative way to make it interesting and memorable! What can be improved on and where they should target or improve : There are a number of areas in which McDonald's needs to improve, including its content marketing strategy for all elderly citizens because they are also fans of the fast food chain. As a result, a bigger number of comments indicate that customers are more interested in my client product or service.There were tables and graphs to represent the findings. Rather of drawing inferences based on individual posts or comments, we focused on the overall traffic

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Recommendations: On the basis of my research conducted through similarwseb.com, I have a recommendation for my client. In comparison to other social media channels, McDonald's had higher traffic on YouTube; but, as people spend more time on social media platforms like Facebook, Snapchat, and Instagram these days, McDonald's needs to improve the content marketing and video uploading they conduct on those platforms. 5 key takeaways or insights the client should know:  Time insights and vast data concerning customers  Building a culture that puts the customer first  Commitment and alignment on the part of the executives  The value of real-time data and actionable insights is elevated.  Customer-centric I suggest to my Clint locations, both in the United States and internationally, that they should think about tailoring their future paid advertising activities in order to increase the amount of traffic and consumer engagement. It is my recommendation that social media platforms like Snapchat, LinkedIn, and Instagram put more effort into driving traffic to their websites. In today's world, people of all ages use these platforms, and they have a large number of friends located in many different parts of the world. As a result, these users are able to easily share posts and content with their friends, which in turn helps to increase the amount of traffic that visits the websites of these platforms. Conclusion: When it comes to marketing, social media is a double-edged sword for both brands and the food and beverage industry. To remain competitive and launch new products, organizations must be willing to listen and respond proactively to their audience's thoughts and sentiments on social media platforms. This sector is very vulnerable to consumer preferences evolving.

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