COM 215 Terms 344

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Murdoch University Dubai *

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215

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Marketing

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Nov 24, 2024

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docx

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Uploaded by snailtrail101

What is the difference between probability (random) and nonprobability samples ? Random samples could be anyone, so it's a more diverse group of people. You could get any background, person, opinion, and so forth. Non probability samples are more refined and specific. It's designed for a certain selection of people or a certain demographic. It's not random and open for anyone . A retail store conducts a campaign to introduce its new product line, gathers feedback about the campaign and products, and uses the feedback to improve their products to meet the needs of their audience and to improve communication with their publics . Two-way symmetric A film production company touts its newest release as the "scariest movie ever "! press agentry Communicates and collects feedback, and uses persuasion and manipulation to influence the audience to behave as the organization desires . two-way asymmetric The upcoming UFC fight is advertised as a "fight for the ages ". press agentry A national company produces an ad for a national magazine, but research indicates audiences find the ad to be in poor taste. They collect feedback from their publics and redesign the ad based on that feedback . two-way symmetric

The government hands out brochures on enlisting in the military at a high school career fair . public information A retail store conducts a campaign to introduce its new product line, gathers feedback about the campaign and products, but uses the feedback to try to make its messages more persuasive . Two-way Asymmetric

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COM 215 Terms 344

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