study guide 11

docx

School

University Of Arizona *

*We aren’t endorsed by this school

Course

308

Subject

Marketing

Date

Nov 24, 2024

Type

docx

Pages

3

Uploaded by MajorFreedomBeaver

Report
March of 2023 I signed up for RunDisney Marketing Emails What led you to sign up for this email list? o I signed up for this email list because I wanted to challenge myself but also take my love for Disney and combine the two. I said that I wanted to further give myself the opportunity to make myself feel good as an individual but also be healthier overall. The emails allow us as consumers to look for different race opportunities along with different registration times that will be available for either the 5K, 10k, half marathon, or full, marathon, depending on which race season it is. How often do you receive emails from this sender? o I would say I receive at least once a week and email from run Disney, whether that be highlighting a previous event or showcasing the new one. I also have the send as a part of my VIP Center list because I like to keep the emails that I like to look out for in a separate inbox. What percentage of the emails do you look at? o I would say that overall I will look about 90% of the emails. Especially when I am signed up for an erase in the future I like to stay up-to-date with different details such as course maps and different merchandise sale days. A lot of the times we also need to keep an eye on the emails for further registration details when it comes to waivers along with race corral, and bib information. What was the subject line of the email and how did it entice you to open up the email? o "Stride: Tis the Medal Season!" This was the header of the email and this entices me because it means it was finally time for the reveal of the new metals that we're going to be presented for the next race which is upcoming now in January here in Walt Disney World properties. I have only ever done the races once I am trying to become more affiliated with how it works and learning tips and tricks to be able to participate in the future again. How well did the content of the email match the subject line? o The concert of the email, match the subject line almost perfectly as the first section of the email solely incorporated with the new logos and the new metals that have been released for the participants and winners of the race.
What is the call to action? Is it effective? (Did you click on anything?) o The call to action was to click on the back link that will take you to run Disney's main page to showcase the new medals, but also show that there is spots still available when it comes to the virtual races, which allows you to still participate and get the medals at the runners who are going to take place in the physical event, will get to receive this type of event is very exclusive as thousands upon thousands of people register not everyone gets to participate if you were late to registration. Is the amount of content appropriate or should they have included additional offers or content? Should they have included fewer offers? Should they send this email in any particular time of the day? Why? o I would say that this email actually had some opportunity to include some additional offers or content they could have gone into a little more detail about the different tiers that you can register for they give you certain perks such as early registration to certain events, but also discounts on some merchandise when it comes to participating in the run Disney exposed before the races start. They had some dates for those who are already in this program to when their early registration would be which enticed me to see if I could find the information to potentially sign up for this program. Do you think this same email went to the entire database or was it sent to a segment? Do you think any part of the email is segment- dependent? o I think this email went to everyone in the entire database. It was not segmented to specific target groups. If it was a registration email when it came to placements of your group to start the race different expo times then I could see how this would be segment dependent, but in this case it is addressing the market of RunDisney itself. Did this email accomplish its objective? (This could include more than inducing a click. For example, if it is a newsletter, did it build the brand?) o this email did accomplish as objective. I did click on the link to get to the run Disney website to see how many spots were available for the virtual races upcoming in January.
What should the next email from this sender be? Consider the current month or season along with the types of products or services being sold. o the next email of the sender could be a deeper dive on the opportunities for the virtual races. If there are still spots available, considering that the registration for the physical in person races would be sold out that way those who have not already signed up for the race can take advantage of this. It can also now use that and partner with the membership for being a higher tier to get early registration to future events. How successful was this company in avoiding spam filters? o Considering I have them in my favorites inbox, it avoided my spam folder altogether but I think, based off of its intriguing colors, and overall target market in the email I think it would avoid the spam folders altogether
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