BSBMKG431 Assessments Support
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School
University of Notre Dame *
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Course
100
Subject
Marketing
Date
Nov 24, 2024
Type
docx
Pages
24
Uploaded by KidGoldfish3055
Student Name:
Student ID:
Trainer Name:
Saurabh Khosla
UOC:
BSBMKG431
Due Date:
02/10/2022
Short Answer Questions
Question 1
Access the following federal legislation that affects marketing roles:
Privacy Act 1988
https://www.legislation.gov.au/Series/C2004A03712
Spam Act 2003
https://www.legislation.gov.au/Series/C2004A01214
Answer the questions below about the requirements affecting marketing
roles from the legislation accessed.
Access the
Schedule 1 Australian Privacy Principle 7
section of the Privacy Act 1988 to
answer the next two questions.
a.
Briefly explain
Subclause 7.1
.
b.
Identify the three provisions in
Section 7.5
when an organisation may use or
disclose personal information for direct marketing despite the provision in
subclause 7.1
.
i.
ii.
iii.
Access
Part 2
of the Spam Act 2003 to answer the next two questions.
c.
List the three components of the simplified outline of rules about sending
commercial electronic messages.
i.
ii.
iii.
d.
Identify the four conditions when a person with accurate sender information can
send a commercial electronic message with an Australian Link.
i.
ii.
iii.
iv.
Question 2
Complete the table below about data collection and data analysis techniques
used for market research:
a.
Identify at least two techniques for each of the following:
Data collection
Data Analysis
b.
For each technique identified, explain how each technique can be used
during market research.
Technique
How Each Technique Can Be
Used in Market Research
a.
Data
collection
i.
Page 11-13
ii.
c.
Data
Analysis
i.
Page 25
ii.
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Question 3
Define the four components of the marketing mix listed below.
Components of the
Marketing Mix
Definition of Components of the Marketing Mix
a.
Product
Page 7
b.
Price
c.
Place
d.
Promotion
Question 4
Define the seven elements of marketing planning used during market
research listed below
Elements of Marketing
Planning During Market
Research
Definition of Elements of Marketing Planning
a.
Budgets
Page 22
b.
Finances
c.
Objectives
d.
Strategies
e.
Macro Situational
Analysis
f.
Micro Situational
Analysis
g.
Timelines
Question 5
Define the four concepts of marketing communications listed below.
Marketing Communications
Concepts
Definition of Marketing Communications Concepts
a.
Branding
Page 23
b.
Online Presence
c.
Positioning
d.
Public Relations
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Question 6
Briefly explain each of the seven steps of the marketing communications
process listed below
.
Steps in Marketing
Communications Process
Explanation of Steps in Marketing Communication Process
a.
Identification of
the Target
Audience
Page 24-25
b.
Communication
Objectives
c.
Message Design
d.
Message Content
e.
Message
Structure and
Format
f.
Media
g.
Collecting
Feedback
Question 7
Bounce Fitness is a premiere fitness centre in Australia. Access the Bounce
Fitness Corporate Marketing Plan. Refer to that document to answer the
questions below.
Learn more about Bounce Fitness in the link below:
Introduction
https://bouncefitness.precisiongroup.com.au/
Access the Bounce Business Plan document in the link below:
Bounce Fitness Corporate Marketing Plan
https://bouncefitness.precisiongroup.com.au/category-infrastructure/current-
projects/
Answer the following questions about Bounce Fitness’ Corporate Marketing
Plan.
a.
Explain Bounce Fitness’ Market Summary.
b.
Based on the market needs of the Bounce Fitness Corporate Marketing plan,
identify at least three benefits that are important to customers
i.
ii.
iii.
c.
Identify at least five keys to success based on the Corporate Marketing Plan.
i.
Page 7 of “Corporate Marketing Plan”
ii.
iii.
iv.
v.
Question 8
Listed below are two of the products and services that Bounce Fitness offers.
Pre-Workout Powder
Personal Training
Answer the following questions about relevant product and service standards of Bounce Fitness’ product
and service
.
a.
Identify at least one product standard that applies to Bounce Fitness’ Pre-
Workout Powder.
b.
Identify at least one service standard that applies to Bounce Fitness’ Personal
Training Service.
Question 9
Provide at least two techniques used for each of the best practices for
marketing listed below:
Techniques refer to marketing techniques that are relevant to the best
practices related to marketing provided.
Best Practices for Marketing
Technique
a.
Digital Marketing
i.
ii.
c.
Branding
i.
ii.
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Question 10
Define the four relevant statistical terms listed below, used in market
research from the Australian Bureau of Statistics.
Relevant
Statistical
Terms Used in
Market
Research
Definition of Relevant Statistical Terms Used in Market
Research
a.
Population
Page 11-13
b.
Observation
c.
Quantitative
Data
d.
Qualitative
Data
Assessment 2 – Workplace Project
Assessment
Forms and Templates
Generic forms and templates are provided in the project tasks, unless
otherwise specified. These can be accessed from the following link:
BSBMKG431 Forms and Templates
Username: albrightlearner
Password: albright@123
Review these forms and templates with your assessor before starting the task.
Task 1: Consult Supervisor to Establish Task and Organisational
Requirements
Submit any supplementary documents/sources needed for this task to your
assessor, these include:
Workplace documentation with information on requirements of your
identified task. These can include:
o
Email containing information of your task.
o
Your job description.
Organisational requirements applicable to the task identified. These can
include:
o
Marketing policies and procedures.
o
Organisational standards for marketing.
Organisational structure.
Existing business plan.
Existing marketing plan
Marketing Policies and Procedures
Bounce Fitness provides clear and factual information about its products and services. This enables
prospective clients to make informed decisions on these products and services. Bounce Fitness
assumes responsibility for all marketing materials disseminated on its behalf.
Bounce Fitness ensures that its products and services are marketed ethically. Its marketing processes
and practices provide accurate information about these products and services to both current and
prospective clients.
Bounce Fitness ensures all marketing and promotional activities abide by all Legislation, Regulations,
Codes of practice and National standards relevant to the Fitness Industry and Marketing in Australia,
these include but are not limited to the following:
Competition and Consumer Act 2010
Privacy Act 1988
All State/Territory Workplace Health and Safety Acts
Pricing Regulations
Spam Regulations
As part of the business’ compliance strategy, Bounce Fitness will not use or include copyrighted work
in its commercial materials. The business will also refrain from purchasing products and services that
have infringed on legislation, regulations, codes of practice and national standards.
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Bounce Fitness
Marketing Policies and Procedures v1.1
1. Marketing Accuracy Policy
Bounce Fitness promise to:
1.1 Provide up-to-date and accurate information to its clients, and the general public at all times;
1.2 Provide current and accurate information that enables potential clients to make informed
decisions;
1.3 Provide advice to prospective clients on products appropriate to their needs;
1.4 Provide all relevant information to clients, prospective clients, and other stakeholders as soon as
practicable in easily accessible media;
1.5 Market all products and services in an ethical manner, ensuring integrity, avoiding misleading or
ambiguous statements, and enabling potential clients to make informed decisions.
2. Marketing Accuracy Procedures
2.1 Bounce Fitness must provide current and accurate information that enables potential clients to
make informed decisions.
2.2 Check if the source of information is reliable. Use published (digital or print) materials and
scholarly articles that cite the source of information presented.
2.3 Check if the source of information is current. The date of any research information is necessary to
determine if the information presented is recent enough and is not obsolete.
2.4 Check if the source of information is contextual. Use information that is relevant to the industry,
set forth by an authority (e.g. regulator, governing body, or management).
3. Ethical Marketing Policy
Bounce Fitness promise to:
3.1. Provide up-to-date and accurate information to its clients, and the general public at all times;
3.2. Provide current and accurate information that enables potential clients to make informed
decisions;
3.3. Provide advice to prospective clients on products appropriate to their needs;
3.4. Provide all relevant information to clients, prospective clients, and other stakeholders as soon as
practicable in easily accessible media;
3.5. Market all products and services in an ethical manner, ensuring integrity, avoiding misleading or
ambiguous statements, and enabling potential clients to make informed decisions.
Bounce Fitness
Marketing Policies and Procedures v1.1
4. Ethical Marketing Procedures
4.1 Bounce Fitness must market all products and services in an ethical manner, ensuring integrity,
avoiding misleading or ambiguous statements, and enabling the clients to make informed decisions.
4.2 Consider the affected parties. Know all of the key stakeholders involved in the project, how they
prefer to communicate, what their needs are, and what the acceptable end results are.
4.3 Consider the consequences of each marketing approach to promote responsibility, accountability,
and cooperative problem-solving.
4.4 Consider the organisation’s obligations in complying with laws and regulations dealing with
business operations, staff management, and consumers relations.
5. Development of Marketing Materials Policy and Procedure
5.1 Marketing staff must develop marketing templates in accordance with the Bounce Fitness’s
policies.
5.2 Marketing staff must send the template to Management for approval.
5.3 Management must approve all marketing templates, and suggest changes as needed.
5.4 If approved, Management must send the templates to the CEO for feedback and approval.
5.5 CEO must approve the templates and suggest changes as needed.
5.6 CEO must send templates back to marketing team with approval with their specific additional
comments.
5.7 If the templates are not approved, return to step 1 and rectify the template based on the
comments of both the Manager and CEO. If the templates have been approved, the materials must
then be developed according to the approved templates and the comments of the Manager and
CEO.
Task 2: Review and Analyse Existing Marketing Clients
MARKETING CLIENT ANALYSIS
Learner Name
Your Name
Work Role
Marketing Manager
Workplace/Organisation
Bounce Fitness
Date Prepared
21
st
September 2022
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PART A: SWOT ANALYSIS
Conduct a SWOT analysis of each marketing client against your organisation.
a.
Marketing Client
Community fitness programs
Strength
Weakness
Opportunity
Threat
Results-oriented approach
to attracting and
High costs associated with
customised, personal
Identify at least one gap and one opportunity of the organisation against the identified marketing client.
Gap
Opportunity
a.
Marketing Client
Forever Fit Gym services
Strength
Weakness
Opportunity
Threat
Identify at least one gap and one opportunity of the organisation against the identified marketing client.
Gap
Opportunity
PART B: PESTEL ANALYSIS
Conduct a PESTEL analysis of your organisation.
Political Factor
Economic Factor
Social Factor
Technological Factor
Environmental
Factor
Legal Factor
Identify at least one gap and one opportunity of the organisation following the PESTEL analysis.
Gap
Opportunity
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PART C MARKETING OPPORTUNITIES
Identify at least five marketing opportunities of the organisation according to the target market.
i.
ii.
iii.
iv.
v.
Task 3: Perform Market Segmentation and Analysis
MARKET SEGMENTATION AND ANALYSIS
Learner’s Name
Work Role
Workplace/Organisation
Date Prepared
PART A: MARKET SEGMENTATION
General Numerical Figure of the Target Market
15,800
Segmentation Categories of the
Target Market
Market Segments
Numerical Figure of Each Segment
Percentage of Each Segment
Demographics
Single
67%
Demographics
Married
33%
PART B: IDENTIFICATION OF MARKETING FACTORS
Identify at least two marketing factors of the organisation based on the PESTEL analysis from
Workplace Project
Task 2
.
a.
b.
PART C: REVIEW OF MARKET SEGMENTS AGAINST MARKETING FACTORS
Review the relationship between the market segments and marketing factors identified.
Market Segment
Marketing Factor
Demographic
Leisure interests
Briefly explain how the identified marketing factor affects the buying behaviour of the target market against the
identified market segment.
Market Segment
Marketing Factor
Briefly explain how the identified marketing factor affects the buying behaviour of the target market against the
identified market segment.
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Market Segment
Marketing Factor
Briefly explain how the identified marketing factor affects the buying behaviour of the target market against the
identified market segment.
Market Segment
Marketing Factor
Briefly explain how the identified marketing factor affects the buying behaviour of the target market against the
identified market segment.
PART D IDENTIFY OPPORTUNITIES
Identify at least three marketing opportunities for focus of the organisation’s marketing efforts from the identified
opportunities from
Workplace Project Task 2.
i.
ii.
iii.
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Task 4: Evaluate and Select Marketing Opportunities
MARKETING OPPORTUNITY ANALYSIS
Learner’s Name
Work Role
Workplace/Organisation
Date Prepared
PART A: IDENTIFICATION OF MARKETING OBJECTIVES
Identify at least two marketing objectives of the organisation.
i.
ii.
PART B: IDENTIFICATION OF MARKETING OPPORTUNITIES
Identify at least two preferred marketing opportunities in consultation with relevant personnel.
.
i.
ii.
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Task 5: Present Opportunities to Management
Submit at least one of the following:
Email correspondence
Meeting minutes
Video recording of presentation conducted with management.
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