topic 8 dq1

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School

Grand Canyon University *

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415

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Marketing

Date

Nov 24, 2024

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docx

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Uploaded by sarahsprang142

How would the planning of a promotional program differ for a global brand vs. a regional or local brand? Provide an example. The planning of a promotional company can differ vastly from a global brand versus a regional pr local brand. A global brand, like a big worldwide company, plans its ads for people that target people all over the world. They must be careful because people in different countries like different things. For instance, a tech company selling phones needs ads that work for people in the USA, China, Russia, and Brazil... etc. On the other hand, local brands are smaller and just sell stuff in one area, like a town. They can focus more on what local people like. A small bakery shop might talk about using local ingredients or join events in their town to connect with their neighbors

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topic 8 dq1

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