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Brock University *

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411

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Marketing

Date

Nov 24, 2024

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1

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1. Does your favorite restaurant have the four qualities of resources that lead to success as articulated by resource-based theory? 2. If you were hired by your college or university to market your athletic department, what ele- ment of the marketing mix would you focus on first and why? 3. What other classic stories or fables could be applied to discuss the importance of company resources and superior performance?
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