Assessment 3 Price Analysis

The Walt Disney Company is "reimagining" its pricing strategy. Responding to the ever-increasing demand for theme park tickets, especially at peak times, Disney has implemented "demand-based pricing." Demand-based pricing has been in use by Disney competitors, Universal Studios, and other theme parks. The idea is to redistribute customer demand by lowering prices during times with less demand to encourage customers to switch some of their visits to lower-priced times. Under demand-based pricing, there are three prices. "Value" tickets for Mondays through Thursdays are $95, a reduction of $4.00. "Regular" tickets for most weekends and summer months are $105. "Peak" tickets for visitors during December, spring break weeks, and July weekends are $119. The new demand-based pricing is only for single day passes. The unknown is how consumers will respond to this new pricing strategy long term. Will they see it as a more equitable system in which you pay more at the "best" times to travel and…

The Walt Disney Company is "reimagining" its pricing strategy. Responding to the ever-increasing demand for theme park tickets, especially at peak times, Disney has implemented "demand-based pricing." Demand-based pricing has been in use by Disney competitors, Universal Studios, and other theme parks. The idea is to redistribute customer demand by lowering prices during times with less demand to encourage customers to switch some of their visits to lower-priced times. Under demand-based pricing, there are three prices. "Value" tickets for Mondays through Thursdays are $95, a reduction of $4.00. "Regular" tickets for most weekends and summer months are $105. "Peak" tickets for visitors during December, spring break weeks, and July weekends are $119. The new demand-based pricing is only for single day passes. The unknown is how consumers will respond to this new pricing strategy long term. Will they see it as a more equitable system in which you pay more at the "best" times to travel and…

The Walt Disney Company is "reimagining" its pricing strategy.  Responding to the ever-increasing demand for theme park tickets, especially at peak times, Disney has implemented "demand-based pricing."  Demand-based pricing has been in use by Disney competitors, Universal Studios, and other theme parks.  The idea is to redistribute customer demand by lowering prices during times with less demand to encourage customers to switch some of their visits to lower-priced times.  Under demand-based pricing, there are three prices.  "Value" tickets for Mondays through Thursdays are $95, a reduction of $4.00.  "Regular" tickets for most weekends and summer months are $105.  "Peak" tickets for visitors during December, spring break weeks, and July weekends are $119.  The new demand-based pricing is only for single day passes.  The unknown is how consumers will respond to this new pricing strategy long term.  Will they see it as a more equitable system in which you pay more at the "best" times to…

Midnight Magic, a perfume manufacturing company, plans to release a new fragrance during the holiday season at $99 per bottle. The company intends to bring the price down to $49 within six months of its release to attract buyers who couldn't afford the initial price. Which of the following pricing strategies is Midnight Magic using? O a. competitive pricing O b. market-skimming pricing O c. cost-plus pricing O d. market-penetration pricing

For the following scenarios suggest a pricing strategy and justify why that strategy is most suitable for that business.  Scenario 1 Corey has just launched an online business selling customized hoodies. The hoodies are high quality and made uniquely for each individual customer. He sells them solely online through his Shopify store. Highlight the correct answer.  a. Penetration pricing  b. Economy pricing  c. Price skimming  d. Psychological pricing  e. Premium pricing  f. Competitor pricing  g. Cost plus pricing  Scenario 2 Ellie writes eBooks for people in business and has a very reputable name but is branching out to follow her passion of writing eBooks for children. This is a highly competitive market where her name as an author is not known. Highlight the correct answer.  a. Penetration pricing  b. Economy pricing  c. Price skimming  d. Psychological pricing  e. Premium pricing  f. Competitor pricing  g. Cost plus pricing  Scenario 3 Maurice is a well-established roofer within…

2. What pricing strategy is used by local water utilities to charge water bills?

Price Analysis: market-driven pricing models 1. Describe the process of market-driven analysis and explain when it would be a useful tool. 2.Describe life cycle costs and the value of the life cycle cost method? Cost analysis: 3.Define the major types of cost? 4.What is breakeven analysis? 5. Define target pricing and describe when to use such a tool.

10. Questionable business practices according to antitrust agencies Complete the following table by matching each of the scenarios to the concept of resale price maintenance, predatory pricing, or bundling. Resale Price Maintenance Predatory Pricing Scenario SnapFace is a firm that manufactures polaroid cameras. Suppose SnapFace sells its polaroid cameras to online retailers for $166 each and requires those online retailers to charge at least $176 to shoppers for each polaroid camera. Warm Winds is the only firm producing space heaters. It costs $1,500 to produce one space heater, and Warm Winds sells each space heater for $2,100. After Breezy Hut, a new firm with the same costs as Warm Winds, enters the market for space heaters, Warm Winds starts selling its space heaters for a price of $800. Hynes sells a wide variety of condiments to retail grocery stores. Hynes recently developed two new condiments: a popular barbacuffalo and a much less popular green ketchup. Hynes requires…

Mr. Peter is operating a store in Sharjah. He has two types of apparels targeting two types of consumer segments. One type of the products is for the high-income consumer segments and the other one is for the low-income consumers. question:- Suggest an appropriate pricing strategy under the new product pricing for both these segments and justify your recommendation by evaluating two features of each pricing strategy

Q3) Pricing in practice are influenced by the following, except a. customer demand b. competitor's action c. predatory pricing d. discretionary pricing

Current Marketing Mix (4Ps) for WALMART Pricing Strategy How is your product or service priced today? Consider: · How does this compare to competitors? · How sensitive are your customers to changes in price? Place: Distribution Strategy What is your current distribution strategy? Consider: · How does the product get to market? · What intermediaries are involved in the distribution network?

Question 11 Describe the following pricing strategies and give an example each: a) Two-part pricing b) Peak-Load pricing c) Commodity bundling d) Block pricing e) Versioning

Understanding Pricing Strategies Question Content Area INTRODUCTION: How do companies price their products and services? Do they compare their prices with competitors? Do they offer discounted prices or premium prices? There are many angles to pricing strategies.   Question Content Area INSTRUCTIONS: You will agree with some of these statements and disagree with others. You may find it hard to make a decision, but you should go ahead and make a choice. Record your answers next to the statement according to the following scale: Strongly Disagree (1), Disagree (2), Agree (3), or Strongly Agree (4).     Strongly Disagree Disagree Agree Strongly Agree Question         1. A marketer does not need to be aware of the prices charged for competing brands.         2. It is not unusual for a business to charge different buyers different prices for the same quality and quantity of products.         3. Customers typically pay the list price on a car.…

Multiple choice: 1.‌when a company sets a price for the first time because of: A. Acquires new products, goods or services from an existing company locally or abroad B. Cost and competitors prices C. Maintain old price of a while to gain a strong foothold in a market D. Due to inflation and peso devaluation 2. Key pricing decisions except: A. Merchandise or gift B. Product sample C. An experience D. Price incentives

Descriptive Profile of the Pricing Policies & Practices of Selected Industry:1. New Products Pricing Policy2. Product Mix Strategies3. Price Adjustment Strategies4. Price Changes5. Legal and or Ethical Issues on Pricing Policies & Practices

a) Identify and describe this mobile phone’s (any mobile phone) pricing objective (pricing objective has 6 elements including Survival, Maximum current profit, Maximum market share, Maximum market skimming, Product-quality leadership, and other objectives). b) Identify two places (e.g., online stores, telecommunication companies, etc.) where this phone can be purchased. Compare their offers (price, package, trade-in option, payment plan, etc.) and explain in detail why this phone.(maximum 300 words)

Research Smashburger pricing.   Discuss the three major pricing strategies in relation to Smashburger.  Customer-Value Based Pricing Cost-Based Pricing Competition-Based   Which do you think is the company’s core strategic pricing strategy?

General Transfer Pricing Rule; Goal Congruence American Motors Inc. is divided, for performance evaluation purposes, into several divisions. The Automobile Division of American Motorspurchases most of its transmission systems from another unit of the company. The TransmissionDivision’s incremental cost for manufacturing a standard transmission is approximately $1,350 perunit. This division is currently working at 75% of capacity. The current market price for a standardtransmission is approximately $1,875.Required1. Using the general transfer pricing rule presented in the chapter, what is the minimum price at which theTransmission Division would sell its output to the Automobile Division?a. $1,013b. $1,350c. $1,613d. $1,875

Pricing strategies are often carried out by companies in the industry to maintain their presence in the industry, especially for companies that have market power. a. What is meant by “Limit Pricing” and “Predatory Pricing”, are the two strategies different, explain the difference if any? b. The "Chain Store Paradox" generally occurs in which price strategy from the possible strategies in question a, explains the paradox?

3. As the marketer of your own professional services, you are responsible for price setting. Thus, it is necessary that you think about your pricing policy. a. Describe how a business professional might implement the following pricing policies in the pricing of his or her services: negotiated price policy and fixed price policy. b. Give and justify your views as to which of these pricing policies would be more appropriate in an individual's professional services pricing.

According to the extract a correct pricing strategy is a critical factor for Nike to attain a correct customer base. With the South African Market highly sensitive to Price elasticity of demand, what factors is Nike to put in place when setting price?

ne 4 approaches of general pricing and differentiate each one of them. 2. Which pricing method (cost, demand/supply, competition, profit-based) would you recommend for the following items being sold in other countries? Select only one product and describe your pricing strategies in a form of a list. - Tennis balls by a manufacturer in the Philippines - Retail store to open with 20,000 sku (stock-keeping units) in Luxembourg - Cell phone services in Chile - Solar panels in Canada

For the following scenarios, suggest a pricing strategy and justify why that strategy is most suitable for that business. (penetration, economy, price skimming, psychological, premium, competitor, cost plus) Scenario 1: Corey has just launched an online business selling customised hoodies. The hoodies are high quality and made uniquely for each individual customer. He sells them solely online through his Shopify store.     Scenario 2: Jasmin has a well-established coffee shop in her local area that has a strong reputation. Due to her strong reputation Jasmin has developed an ice cold coffee drink in a can. She has just secured a deal to supply local grocery stores and garden centres with her new product.     Scenario 3: Ellie writes eBooks for people in business and has a very reputable name but is branching out to follow her passion of writing eBooks for children. This is a highly competitive market where her name as an author is not known.   For…

Reading the case study, identify the target market and the appropriate pricing strategy Nike is to use to capture target market.

Give example of any pricing adjustment strategy applicable to a particular service.

Which of the following pricing method sets prices based on competitor's pricing strategies?    Question 6 options:   A)  Cost-plus pricing    B)  Competition-based pricing   C)  Break-even pricing    D)  Standard pricing