5-5 hcm

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School

Southern New Hampshire University *

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Course

325

Subject

Marketing

Date

Jun 3, 2024

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docx

Pages

4

Uploaded by ChancellorAlbatrossPerson806

5-2 Final Project Milestone Two Draft of context and Market Analysis Jettah K Zinck Southern New Hampshire University HCM-325
Marketing Goals My marketing goal for Brigham and Women's Hospitals is to provide quality psychiatry services to our community. Brigham and Women's Hospital collaborates with Harvard Medical School and includes residency training. The expanding number of residents or doctors can provide patients the proper assistance without seeing multiple doctors. The hospital can provide this service to the surrounding community and the community of their partner medical practices. Industry Segment  Brigham and Women's Hospital is an integrated academic healthcare system within Massachusetts General Brigham Hospital. Ranked number one in Obstetrics and Gynecology and ranked in the top 10 in other services, Brigham and Women's is looking to expand those rankings in psychiatry. Located in Downtown Boston, a few miles from Fenway Park, this is the perfect location for patients. The younger generation is now making mental health a major priority; studies have shown the number of individuals living in the downtown area ranges from 18 to 29 years old, placing the hospital in the perfect spot.                                                 Target Markets  My target market would start with individuals aged from 18 to 50. Seeing a physician at least once a year can help the impact on the individual. The effect it could have on community health is essential, allowing them to see that visiting a doctor can help their mental health and other aspects of their lives. Collecting data within the community would be a good starting point, then moving on to admissions and emergency room visits.  SWOT  My Swot analysis of adding more psychiatry services to Brigham and Women's Hospital is simple. Strengths 1. The central location is perfect for patients to see a provider. 2. The hospital will profit financially from the surge of new patients. 3. Providing the opportunity to have small doctor offices refer patients who may need more help. Weakness 1. I need help keeping up with staffing news with the surge of new patients. 2. Not enough providers for the patients 3. No growth in revenue allowed for a declining state for the specialty. Opportunities 1. Providing more resident doctors opportunities to use a specialty clinic with patients. 2. Servicing community areas that may have yet to have had access to health care services prior. 3. Increasing the referral process and allowing other providers to branch out. Threats 1. Patients can be unsatisfied with their provider and the treatment they are seeking. 2. The reviews from unhappy patients or their families can impact the hospital. 3. The different hospitals in the area allow for more competition in the service area, Competitors  Beth Israel Lahey Hospital is an accredited organization in New England. Serving the Boston area for over 100 years, constantly expanding facilities and technology to serve their patients better, and offering a full spectrum of services, including treatment, rehabilitation, and ongoing
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