Explain the advantages of customer delight in healthcare services. What marketing strategies can be adapted to increase customer delight in healthcare services

Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
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Explain the advantages of customer delight in healthcare services. What marketing strategies can be adapted to increase customer delight in healthcare services. (Write the answer in 500 words)

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A successful organization is required to sustain the customer satisfaction they provide through their services or products as long as the business exists. Customer delight is the highest level of satisfaction or happiness perceived by a consumer after using the product or service.  It is important to maintain customer delight to keep up brand value and reputation of the business. A customer who is satisfied will use your product but a delighted customer will remain to be loyal to the brand and keep purchasing the product.

Services provided by healthcare should bring about customer delight as these services decides whether the person will live or die.  Every patient must be satisfied with the service as customer satisfaction is the most important factor which out to be achieved in every business.

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