MKT205_ModuleTwo_Milestone

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Southern New Hampshire University *

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205

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Marketing

Date

May 29, 2024

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docx

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5

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1 Module Two Milestone Worksheet: Target Market and Persona Rolanda Dickson Southern New Hampshire University MKT 205: Applied Marketing Strategies Cynthia Goussak September 24, 2023
2 TARGET MARKET PRODUCT gourmet truffles with fruit, herb, and flower extract infusions TARGET MARKET RESEARCH My target market is: Milddle-aged women with school aged children. DEMOGRAPHIC CHARACTERISTICS Married Women aged 25-44, with children aged 0 to 17, and an annual household income of $80,000, living in households with an average size of 4 members. PSYCHOGRAPHIC CHARACTERISTICS She embodies the persona of someone actively engaged in physical fitness pursuits like yoga, with a strong focus on her career and family life while sparing moments for cherished friendships. Her passion lies in sharing the highlights of her life, frequently updating family and friends about her family's adventures, her children's milestones, notable achievements, and delightful moments. Being a dedicated working mother, her schedule is often packed, but she efficiently manages her family and leisure time by leveraging online grocery shopping and delivery services. Her shopping cart predominantly features health-conscious products for both herself and her family, though she ensures there are delectable treats on hand for those moments when the craving for a snack strikes. She has a particular penchant for individually wrapped chocolates, as they provide the convenience of enjoying one or two discreetly, without arousing the kids' curiosity or sparking requests for their own treats outside of designated snack times.
3 PERSONA ANGELIQUE DESIRE, 40 DEMOGRAPHICS LOCATION Our persona would live in a single family home in the suburbs. MARITAL STATUS She would be Married with between one child, age 0-17 years. OCCUPATION AND INCOME My persona is an Office manager, she makes $40,000 per year; Her husband is a local police officer making $40,000 per year. Combined annual income is $80,000 per year. EDUCATION LEVEL She has a Bachelors degree in Business Administration PSYCHOGRAPHICS HOBBIES AND INTERESTS Her hobbies and interests revolve around physical fitness activities, as well as sharing family milestones and moments with friends through social media. WANTS AND PREFERENCES
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