SIT223_SIT753-9.1P

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Deakin University *

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Jan 9, 2024

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SIT223-SIT753 Pass Task: Ethics and IP Case Studies
Ethics and IP Case Studies This is an individual Pass task. Overview This assessment task aims to assess your comprehension of ethical and intellectual property (IP) considerations within the IT industry. It requires you to demonstrate critical thinking abilities to provide well-informed and ethically sound responses. Your analysis should reflect an understanding of the ethical implications associated with intellectual property, as well as your ability to navigate and apply ethical principles within the context of the IT industry. Task requirements You need to read the given case studies carefully and answer the following questions based on the ethical and IP considerations involved. Provide well-reasoned and thoughtful responses, supported by relevant arguments and examples. You need to submit a report that includes your responses to the questions. Ethical Considerations in Data Sharing for Targeted Advertising Case Study: You work as a software developer for a company that designs and builds computer games using advanced technologies such as Kinect, Virtual Reality, and Augmented Reality. The company collects various data about its gamers, including their demographics, playing times, the games they play, and even their background conversations. The primary objective of collecting this data is to enhance customer experience by better targeting new games, game extensions, and real-time in-game purchases to game clients. However, the company has recently discovered a new revenue stream by selling some of the data to third-party companies for targeted advertising to gamers. Customers agree to the data capture usage when they purchase the game, but the new revenue stream raises ethical concerns. As a software developer, you are tasked with developing software to share gamer data with these third-party companies. Questions: 1. What are the ethical considerations in this scenario? 2. What values are at stake for the different parties involved? 3. What are the possible consequences of the actions taken by the individuals involved? 4. Does the ACS (Australian Computer Society) Codes of Ethics and Professional offer any guidance or recommendations on the ethical issues raised in the scenario? 5. What could have been done differently to avoid ethical violations? Propose alternative approaches or actions that could have been taken to ensure ethical practices in data collection and sharing and protect gamer privacy.
The next case study provides a basis for assessment and analysis of intellectual property issues. You are expected to apply your knowledge of Australian intellectual property law and provide well-reasoned responses to the questions, considering the potential legal consequences and the appropriate legal frameworks. IP Case Study: CyberSolutions is a prominent IT company based in Australia, specialising in developing cutting-edge software solutions for various industries. Their flagship product, "DataGuard," is a powerful data encryption software widely used by businesses to secure sensitive information. Recently, CyberSolutions discovered that a competitor, InnovateTech Systems, has released a new software application called "SecureShield" that bears striking similarities to DataGuard. CyberSolutions suspects that InnovateTech Systems may have infringed upon their intellectual property rights, specifically their software code and user interface design. As an IP analyst, your task is to conduct a comprehensive assessment of the intellectual property infringement concerns raised by CyberSolutions. Analyse the following case within the context of Australian intellectual property law and address the provided questions. Questions: Intellectual Property Identification: Identify the specific types of intellectual property that CyberSolutions may possess in relation to DataGuard. Consider copyrights, trade secrets, and patents. Infringement Analysis: Analyse the case study to identify any potential infringements or violations of intellectual property rights. Legal Framework: Provide an overview of the relevant Australian intellectual property laws. Potential Legal Consequences: Assess the potential legal consequences for InnovateTech Systems if they are found liable for copyright infringement. Protection and Management: Provide specific recommendations for CyberSolutions to protect their intellectual property. Justify your recommendations by referencing the relevant intellectual property principles and legal provisions discussed during the class activities. Ethical Considerations: Discuss the ethical implications of intellectual property infringement and the importance of respecting the rights of innovators and creators.
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Submission Instructions Please submit the report in PDF format via OnTrack. The report should be well-structured and organized into sections with appropriate headings. Use clear and concise language, avoiding unnecessary jargon. Support your analysis and recommendations with references to relevant code of conduct, code of ethics, intellectual property laws, regulations, and principles in Australia. The report should be approximately 1500-1800 words in length.