Bounce Fitness Action Plan: Boosting Sales & Brand Awareness

ACTION PLAN Learner Name Victor Marques Genoroso Workplace/Organisation Bounce Fitness State/Territory WA Date Prepared 15/12/2023 Products or Services for Promotion a. Pre-Workout Powder 100G - When you perform anaerobic activity (like sprinting, jumping, Pre/Post Workout - Creatine Monohydrate Powder 100g - Improve Exercise. b. Annual Membership - Bounce Fitness offers reduced cost for full payment options for membership services. Member payments may be made monthly or quarterly at a higher rate than annually and with cash, EFTPOS or credit cards. Payments for casual classes is set at a premium level, and other related services are at least standardised with others in the same locality and industry. The payments may also be made with cash, EFTPOS or credit cards. Bounce Fitness will offer deferred monthly billing and a 25% discount to corporate clients with 10 or more employees taking corporate memberships. c. 1 x 30-minute PT Session - Flexibility with session choices of 30, 45 or 60 minutes (beginners save some cash and start with 30, we'll get the training results you need in that time. BSBMKG434 - Task 2 Coordinate Promotional Activities BSBMKG434 TASK 2 TEMPLATE V3.09.23 Page 1

Planning and Implementation Goal for Promotion (1) Continue to cultivate Bounce Fitness’s image as the premier long-term wellness program provider. Overall Promotional Objective Generate a 10% yearly increase in sales. Promotional Activity Promotions - Recommend a friend One free fitness test and plan for anyone who recommends a friend who enrols. Relevant Legislation Privacy Act 1988 The Privacy Act 1988 (Privacy Act) was introduced to promote and protect the privacy of individuals and to regulate how Australian Government agencies and organisations with an annual turnover of more than $3 million, and some other organisations, handle personal information. Relevant Regulation Privacy Regulation 2013 The Privacy Regulation 2013 relates to various provisions of the Privacy Act including: the definition of various terms relevant to the credit reporting provisions in Part III A of the Privacy Act. permitted disclosures of credit information to a credit reporting body (see s 21D of the Privacy Act). Specific Objectives a. Increase market penetration every quarter. b. Grow the corporate training area of the business in the next twelve months. Expected Outcomes a. Increase brand awareness. BSBMKG434 TASK 2 TEMPLATE V3.09.23 Page 2

b. Attract new customers. Completion timeline 3 Months BSBMKG434 TASK 2 TEMPLATE V3.09.23 Page 3

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Estimated Budget  Allocate $5,000 for social media campaigns and advertising.  Allocate $2,000 for in-gym promotion materials.  Allocate $8,000 for collaborations with fitness bloggers. Procedures When Accessing or Obtaining Resources 1. Budget Allocation: Procedure: The Marketing Manager, in collaboration with the Finance Department, will review the proposed budget allocation. Any adjustments or approvals will be documented in the budget plan. 2. Role and Responsibility Assignment: Procedure: The Marketing Manager will convene a meeting to discuss and assign roles and responsibilities. Each team member's strengths, expertise, and workload capacity will be considered during the allocation process. 3. Resource Procurement: Procedure: Upon finalizing the roles, the Marketing Manager, in coordination with relevant team members, will identify and procure the necessary resources. This may include engaging with external vendors for printing materials or negotiating collaborations with fitness bloggers. 4. Task Development: Procedure: Each assigned role will commence their respective tasks as outlined in the action plan. The Marketing Manager will ensure that clear task instructions are provided, emphasizing creativity, audience engagement, and adherence to branding guidelines. 5. Monitoring and Evaluation: Procedure: Regular check-ins will be scheduled to monitor the progress of each task. Key performance indicators (KPIs) will be established to evaluate the effectiveness of the promotional activities, allowing for adjustments if needed. BSBMKG434 TASK 2 TEMPLATE V3.09.23 Page 4

6. Communication and Collaboration: Procedure: A communication plan will be implemented to ensure seamless collaboration among team members. Regular updates, feedback sessions, and brainstorming meetings will foster a dynamic working environment. 7. Timeline Adherence: Procedure: The Marketing Manager will closely monitor the timeline for each task. Any potential delays will be addressed promptly, and adjustments to the schedule will be communicated to the relevant team members. 8. Contingency Planning: Procedure: A contingency plan has been developed to address unforeseen factors. The Marketing Manager will activate the contingency strategies if political or economic variables impact the preparation or delivery of promotional activities. Regular risk assessments will be conducted. 9. Post-Activity Analysis: Procedure: After the completion of each promotional activity, a comprehensive analysis will be conducted. The Marketing Manager will lead a debriefing session to evaluate the outcomes against the set objectives. Lessons learned will be documented for future improvements. 10. Documentation and Reporting: Procedure: All documentation related to budget allocation, task assignments, procurement, and evaluations will be systematically recorded. A final report summarizing the promotional activities, their outcomes, and recommendations for future campaigns will be compiled and shared with relevant stakeholders. Allocate roles and responsibilities Role 1 Marketing Manager BSBMKG434 TASK 2 TEMPLATE V3.09.23 Page 5

Role Responsibility Development of printed materials. Task Development of printed materials Instructions Define a mission statement. Look at your past materials. Step into your audience's shoes. Try some testimonials. Take a consistent approach to branding. Always have a clear call to action. Make every word and picture work. Timeframe Start date = 2/2/2024 Projected end dates of each task step included in the action plan = 2/5/2024 Role 2 Sales and Business Development Manager Role responsibility Make presentations to the company’s HR departments. Task Keep your sales presentation short. Tell a story. Use storytelling techniques at the start to help your audience relate to your pitch. Know beforehand what your clients want or need. Ask questions and create conversation. BSBMKG434 TASK 2 TEMPLATE V3.09.23 Page 6

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Instructions Keep your sales presentation short. Tell a story. Use storytelling techniques at the start to help your audience relate to your pitch. Know beforehand what your clients want or need. Ask questions and create conversation. Timeframe Start date = 2/2/2024 Projected end dates of each task step included in the action plan = 2/5/2024 Contingency Plan Factors Strategies to Address a. Political variables The level of political stability and the risk of political instability; for example, frequent changes of government that destabilise the economy . Laws and regulations that affect the organisation’s business operations. BSBMKG434 TASK 2 TEMPLATE V3.09.23 Page 7

b. Economic Diversify marketing efforts during economic downturns. Adjust pricing strategies based on consumer confidence and purchasing patterns. BSBMKG434 TASK 2 TEMPLATE V3.09.23 Page 8

Goal for Promotion (2) Increase annual membership sales and promote cost-effective payment options. Overall Promotional Objective Achieve a 10% increase in annual membership sign-ups within the next quarter. Promotional Activity Advertise on Free Websites Relevant Legislation No specific legislation directly related to free website advertising. Relevant Regulation Australian Consumer Law (ACL) - General Advertising Standards. Specific Objectives a. Increase online visibility and engagement through social media advertising. b. Leverage collaborations with fitness bloggers to reach a wider audience. Expected Outcomes a. Higher website traffic and inquiries for annual memberships. b. Positive reviews and endorsements from fitness bloggers leading to increased credibility. Completion Timeline 2 Months BSBMKG434 TASK 2 TEMPLATE V3.09.23 Page 9

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Estimated Budget Allocate $4,000 for social media advertising. Allocate $6,000 for collaborations with fitness bloggers. Procedures When Accessing or Obtaining Resources 1. Budget Allocation: Procedure: The Marketing Manager, in collaboration with the Finance Department, will review the proposed budget allocation. Any adjustments or approvals will be documented in the budget plan. 2. Role and Responsibility Assignment: Procedure: The Marketing Manager will convene a meeting to discuss and assign roles and responsibilities. Each team member's strengths, expertise, and workload capacity will be considered during the allocation process. 3. Resource Procurement: Procedure: Upon finalizing the roles, the Marketing Manager, in coordination with relevant team members, will identify and procure the necessary resources. This may include engaging with external vendors for printing materials or negotiating collaborations with fitness bloggers. 4. Task Development: Procedure: Each assigned role will commence their respective tasks as outlined in the action plan. The Marketing Manager will ensure that clear task instructions are provided, emphasizing creativity, audience engagement, and adherence to branding guidelines. 5. Monitoring and Evaluation: Procedure: Regular check-ins will be scheduled to monitor the progress of each task. Key performance indicators (KPIs) will be established to evaluate the effectiveness of the promotional activities, allowing for adjustments if needed. 6. Communication and Collaboration: Procedure: A communication plan will be implemented to ensure seamless collaboration among team members. Regular BSBMKG434 TASK 2 TEMPLATE V3.09.23 Page 10

updates, feedback sessions, and brainstorming meetings will foster a dynamic working environment. 7. Timeline Adherence: Procedure: The Marketing Manager will closely monitor the timeline for each task. Any potential delays will be addressed promptly, and adjustments to the schedule will be communicated to the relevant team members. 8. Contingency Planning: Procedure: A contingency plan has been developed to address unforeseen factors. The Marketing Manager will activate the contingency strategies if political or economic variables impact the preparation or delivery of promotional activities. Regular risk assessments will be conducted. 9. Post-Activity Analysis: Procedure: After the completion of each promotional activity, a comprehensive analysis will be conducted. The Marketing Manager will lead a debriefing session to evaluate the outcomes against the set objectives. Lessons learned will be documented for future improvements. 10. Documentation and Reporting: Procedure: All documentation related to budget allocation, task assignments, procurement, and evaluations will be systematically recorded. A final report summarizing the promotional activities, their outcomes, and recommendations for future campaigns will be compiled and shared with relevant stakeholders. Role 1 Digital Marketing Specialist Role responsibility Execute social media advertising. Task Develop engaging ad creatives. BSBMKG434 TASK 2 TEMPLATE V3.09.23 Page 11

Identify target demographics. Implement and monitor ad campaigns. Analyze campaign performance. Instructions Emphasize vibrant visuals and compelling copy. Utilize analytics to refine targeting. Ensure consistency with brand messaging. Timeframe Start date = 15/2/2024 Projected end dates of each task step included in the action plan = 15/3/2024 Role 2 Collaboration Coordinator Role responsibility Collaborate with fitness bloggers. Task Identify suitable fitness bloggers for collaboration. Reach out and propose collaboration. Coordinate content creation and publication. Monitor blogger engagement and audience response. BSBMKG434 TASK 2 TEMPLATE V3.09.23 Page 12

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Instructions Seek bloggers with a fitness-focused audience. Clearly communicate partnership benefits. Ensure alignment with brand values. Timeframe Start date = 15/2/2024 Projected end dates of each task step included in the action plan = 15/4/2024 BSBMKG434 TASK 2 TEMPLATE V3.09.23 Page 13

Contingency Plan Factors Strategies to Address Technical issues on free websites Diversify advertising channels if technical issues persist. Prioritize collaborations with fitness bloggers if website issues arise. Low blogger response or engagement Identify additional fitness bloggers for potential collaboration. Enhance collaboration incentives to boost blogger engagement. BSBMKG434 TASK 2 TEMPLATE V3.09.23 Page 14

Goal for Promotion (3) Strengthen community ties and increase brand loyalty. Overall Promotional Objective Achieve a 15% increase in customer retention and positive brand perception. Promotional Activity Community Engagement Event Relevant Legislation No specific legislation directly related to community engagement events. Relevant Regulation Australian Consumer Law (ACL) - Fair Trading Provisions Specific Objectives c. Enhance brand visibility and reputation through active community participation. d. Encourage customer loyalty and repeat business through exclusive event promotions. Expected Outcomes c. Positive local media coverage and increased community awareness. d. Higher customer retention rates and increased post-event engagement. Completion Timeline 3 Months BSBMKG434 TASK 2 TEMPLATE V3.09.23 Page 15

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Estimated Budget Allocate $7,000 for event planning and logistics. Allocate $3,000 for promotional materials and giveaways. Procedures When Accessing or Obtaining Resources 1. Budget Allocation: Procedure: The Marketing Manager, in collaboration with the Finance Department, will review the proposed budget allocation. Any adjustments or approvals will be documented in the budget plan. 2. Role and Responsibility Assignment: Procedure: The Marketing Manager will convene a meeting to discuss and assign roles and responsibilities. Each team member's strengths, expertise, and workload capacity will be considered during the allocation process. 3. Resource Procurement: Procedure: Upon finalizing the roles, the Marketing Manager, in coordination with relevant team members, will identify and procure the necessary resources. This may include engaging with external vendors for printing materials or negotiating collaborations with fitness bloggers. 4. Task Development: Procedure: Each assigned role will commence their respective tasks as outlined in the action plan. The Marketing Manager will ensure that clear task instructions are provided, emphasizing creativity, audience engagement, and adherence to branding guidelines. 5. Monitoring and Evaluation: Procedure: Regular check-ins will be scheduled to monitor the progress of each task. Key performance indicators (KPIs) will be established to evaluate the effectiveness of the promotional activities, allowing for adjustments if needed. 6. Communication and Collaboration: Procedure: A communication plan will be implemented to ensure seamless collaboration among team members. Regular BSBMKG434 TASK 2 TEMPLATE V3.09.23 Page 16

updates, feedback sessions, and brainstorming meetings will foster a dynamic working environment. 7. Timeline Adherence: Procedure: The Marketing Manager will closely monitor the timeline for each task. Any potential delays will be addressed promptly, and adjustments to the schedule will be communicated to the relevant team members. 8. Contingency Planning: Procedure: A contingency plan has been developed to address unforeseen factors. The Marketing Manager will activate the contingency strategies if political or economic variables impact the preparation or delivery of promotional activities. Regular risk assessments will be conducted. 9. Post-Activity Analysis: Procedure: After the completion of each promotional activity, a comprehensive analysis will be conducted. The Marketing Manager will lead a debriefing session to evaluate the outcomes against the set objectives. Lessons learned will be documented for future improvements. 10. Documentation and Reporting: Procedure: All documentation related to budget allocation, task assignments, procurement, and evaluations will be systematically recorded. A final report summarizing the promotional activities, their outcomes, and recommendations for future campaigns will be compiled and shared with relevant stakeholders. Role 1 Community Events Coordinator Role responsibility Plan and execute the community engagement event. Task Select event venue and secure necessary permits. BSBMKG434 TASK 2 TEMPLATE V3.09.23 Page 17

Develop event agenda and schedule. Coordinate with local businesses for collaborations. Oversee event logistics and execution. Instructions Ensure compliance with ACL fair trading provisions. Collaborate with local authorities for required permits. Promote inclusivity and diversity in event planning. Monitor and address any community concerns promptly. Timeframe Start date = 1/3/2024 Projected end dates of each task step included in the action plan = 31/5/2024 Role 2 Customer Engagement Specialist Role responsibility Enhance customer loyalty through exclusive event promotions. Task Develop exclusive event promotions for existing customers. Communicate event details and promotions through various channels. Monitor customer engagement and satisfaction during and after the event. BSBMKG434 TASK 2 TEMPLATE V3.09.23 Page 18

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Instructions Align promotions with ACL fair trading provisions. Personalize communication to cater to customer preferences. Encourage post-event feedback and testimonials. Timeframe Start date = 1/3/2024 Projected end dates of each task step included in the action plan = 15/6/2024 BSBMKG434 TASK 2 TEMPLATE V3.09.23 Page 19

Contingency Plan Factors Strategies to Address a. Weather-related issues Have a backup indoor venue option. Communicate event changes promptly through various channels. b. Low community participation Increase pre-event marketing efforts. Collaborate with local influencers to boost community engagement. BSBMKG434 TASK 2 TEMPLATE V3.09.23 Page 20

BSBMKG434 Task 2 template V3.09.23

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