assigment 3 brand you - Dimitra Katsaitis - 102660655

docx

School

Swinburne University of Technology *

*We aren’t endorsed by this school

Course

30002

Subject

Management

Date

Jan 9, 2024

Type

docx

Pages

Uploaded by CountDove3811

ASSIGNMENT 3 Brand You: Personal & Professional Development Reflection Dimitra Katsaitis 102660655

Table of Contents INTRODUCTION 2 Core Elements of an effective LinkedIn Profile 3 My Future Self 4 Development Action Plan 6 Reflection 7 REFERENCES 8 1 | P a g e

INTRODUCTION Over the past 20 years, the world of business has experienced profound transformations, consistently being compelled to reinvent itself. This means that we must learn to develop ourselves and place ourselves where we can best contribute to our organisations and communities. People must learn to identify their strengths and determine how to utilise them to achieve outstanding performance (Drucker 2005). Thus, making it crucial in today’s technological evolution to be head marketer for the brand called You (Peters 1997). To effectively represent brand you, it is essential to understand your personal equities and to leverage and transfer them to different arears of professional development, community service and to personal satisfaction (Wilson & Blumenthal 2008). As technology, globalisation and demographic shifts continue to shape how businesses compete, the importance of soft skills will grow (Deloitte 2019). For example, social media platform LinkedIn has changed the nature of human interaction and for professionals seeking to achieve the highest levels of position and impact, it is no longer an optional activity (Smith 2014). As such, this report will reflect on the valuable lessons learned throughout this subject, such as the Value Proposition Canvas (Strategyzer 2014), where the importance of pitching yourself was introduced. In addition to exploring the analysis of my top strengths through the ( VIA character strength survey ) and understanding strength-based development by identifying transferrable skills and points of improvement. 2 | P a g e

Your preview ends here

Eager to read complete document? Join bartleby learn and gain access to the full version

Access to all documents
Unlimited textbook solutions
24/7 expert homework help

CORE ELEMENTS OF AN IMPRESSIVE LINKEDIN PROFILE Social media has evolved into one of the most dominant avenues which we use to communicate and influence. Platforms such as LinkedIn, have created opportunities for individuals to showcase their achievements in an effective manner (Guericke 2017); the ultimate online resume if you will. Through my research, I have identified an array of inspirational profiles from business leaders which have impressed me with their repertoire of experiences, skills and accomplishments. I found the following profiles inspiring as I believe they effectively illustrate core elements of LinkedIn accounts. Firstly, it’s important to use succinct descriptive writing to evoke emotions from your audience (Rentz 1992). This is effectively depicted by Ryan Eberts, as he provides a brief yet detailed explanation of his experiences. In doing so, he delivers a narrative to his career, allowing the reader to conceptualise his professional growth, thus, making his journey relatable and attractive (Fryer 2003). Eberts accomplishments, particularly being named in the top 30 under 30 entrepreneurs, has emboldened my motivation to improve as he sets a positive example to all young Australians. Another characteristic is having an extensive list of industry knowledge and interpersonal skills (Reilly 2016). By identifying your strengths, they become part of your identity and articulated correctly are assets to your brand and audience (Wilson & Blumenthal 2008). Additionally, businesses recognise the importance of building soft skills in their employees in order to harness the broader benefits, such as innovative thinking and problem-solving ( Deloitte 2019). A great example is seen through Scott Baldwin (Baldwin 2019) who has developed a plethora of skills through his personal and professional journey. His range of knowledge is something to aspire to, showing reflection and an understanding of his transferable equity (Riggio & Tan 2013). Finally, I find an authentic and cohesive summary, one like (Buchbinder 2019), makes a powerful first impression to an audience and makes your brand memorable. Buchbinder, uses his language skills to entice potential clients, by describing his enthusiasm for “improving listening skills and narrowing educational disparities”, which are two goals people probably really care about (Frost 2018). He effectively describes the most rewarding aspect of his hob, highlights his qualifications with modesty and explains his range of experiences within various companies. In doing so, he explains how he would solve customers’ pains, drawing a liking to his brand and of course Listenwise is a great initiative. 3 | P a g e

Dimitra Katsaitis Managing Director of Serendipity Learning Masters of Business Administration Melbourne, Australia  My vision is to empower personal faith, whilst motivating constant learning and encouraging creativity (Katsaitis 2019).  I hold outstanding written and oral communication skills with comprehensive experience in numerous aspects of management, leading, process development and information dissemination. Dimitra Katsaitis Managing Director of Serendipity Learning Masters of Business Administration Melbourne, Australia  My vision is to empower personal faith, whilst motivating constant learning and encouraging creativity (Katsaitis 2019).  I hold outstanding written and oral communication skills with comprehensive experience in numerous aspects of management, leading, process development and information dissemination. Experience Managing Director Serendipity Learning 2022-2024 2 yrs 2 mos  Re-modelling the process of tutoring, achieving academic success through strength-based learning and positive psychology. Manager Debt Collections Company 2020 – 2022 2yrs  Managing & Coaching a team of over 50 experienced collectors.  Focused on implementing continuous improvements and new initiatives through creative thinking and complex problem solving. Team Leader Debt Collections Company 2019 – 2020 1yr 3 mos  Supporting & Supervising a team of 20 employees.  Marrying the practice of Leadership and design thinking through successfully creating and implementing a best practice and processes training manual.  Increasing productivity and efficiency, in addition to improving employment turnover rates. MY FUTURE SELF 4 | P a g e

Volunteer Experience  Habitat for Humanity Volunteer: Rock the Hoise IV, Cambodia. May 2023  Global Nomadic Volunteer: Canine Care Volunteer Project in Bali September 2021  Student Mentor Improved Learning Solutions June 2020 – Present Professional Associations Board Member Education Swinburne Online Masters of Business Administration 2022 – present Swinburne Online Bachelor of Business & Major in Management 2019-2022 Accomplishments  SMART100 Innovations of 2020  Anthill Top 100 Coolest Australian Companies  3 Languages: English, Greek & Italian Skills Self-Management Time Management Creativity Customer Relationship Management Communication Design Thinking Professional Ethics Risk Management Digital Literacy Organisation Leadership Teamwork Critical Thinking Persistence Entrepreneurship Interpersonal Skills Innovation Complex Problem Solving Emotional Judgment 5 | P a g e

Your preview ends here

Eager to read complete document? Join bartleby learn and gain access to the full version

Access to all documents
Unlimited textbook solutions
24/7 expert homework help

DEVELOPMENT ACTION PLAN GOAL What employability or soft skills do I want to develop or improve? STRATEGY What actions can I take? CHALLENGES What obstacles or difficulties might I encounter? DATE When will I undertake these tasks and strategies? 1. Develop better listening skills  Learning to be in a state of mindfulness and intentionally focus my awareness on one immediate experience.  Engaging in active listening by: - Being attentive - Asking open-ended questions - Ask probing questions - Request clarification - Paraphrase - Reflect feelings - Summarise (Owens 2013)  I find that I tend to correct and/or interject when someone is speaking, therefore ceasing that will be difficult.  Not multitasking when someone is speaking to me, especially when speaking on the phone as I tend to split my concentration in half.  Every day and at any given situation when an individual speaks to me. 2. Harnessing the science of persuasion  Researching and Learning influencing styles such as Rationalizing and Bridging.  Learning how to utilise each of the 6 influencing techniques and gaining sound judgment in this through trial and error.  Further researching these techniques and broadening my knowledge.  Not using the techniques correctly which may result in negative responses on a personal and professional scale.  Failure to influence may cause distress to the opposing individual as I could come across as aggressive  One aspect of my current role is to convince delinquent customers in making payments and/or entering arrangements.  By understanding all persuasion techniques, I will be able to improve my practise, become an expert in influencing which could allow for new opportunities. 3. Patience  Learning to engage in the task at hand and to appreciate the reason I am performing it.  Practising patience by putting myself in situations which may make me uncomfortable, ultimately resulting in a learnt skill.  I enjoy and am used to being faced paced therefore slowing down may cause me stress and anxiety.  Meditation has been known to reduce stress and induce calm states ( REF )  When working with individuals who do not necessarily work at the same pace as I do – teamwork or teaching scenarios. 6 | P a g e

REFLECTION Throughout my semester in 10011COMS, I have gained valuable insight in developing my brand and improving my soft skills. With the use of various techniques, such as the Value Proposition Model, Active Listening, Influencing and Creative Thinking, I have improved my overall knowledge of business and have gained a sound understanding into learning and communications. To begin, one of my favourite modules was the subject of active listening, which is the act of mindfully hearing and attempting to comprehend the meaning of words spoken by another in a conversation or speech (REF& RE-WORD). Once I understood the concept, I reflected on my active listening skills through personal observation and undertaking the (MindTools n.d.). I discovered that though I was quite a productive person and a great multitasker, my listening skills needed improving. One important aspect of active listening is also body language, which indicates you are receptive to what the speaker is saying, through open posture, eye contact and nodding to name a few (REF). I used this technique whilst at work and found that my co-workers were satisfied when speaking to me and their behaviour became more positive. I learnt that this is a soft-skill I must develop through practise and moving forward I aim to create awareness of this through visual aids (REF). I also found the Value Propositions work informative; however, I did find that it was a difficult concept to grasp in the beginning. Value propositions are intended to explain the value that the solution provides to the customer (REF). Through assignments and further research, I detained that I could utilise this teaching through many avenues to convey a valid point or pitch my own ideas and abilities to further boost my brand. I also learnt how to implement my problem solving and creative thinking skills in a better approach using the Value Proposition Map (REF). I did this through identifying a service issue at my place of work and coming up with an innovative, low cost solution to relieve the pains which result from this issue (REF). As a result, I managed to reduce time spent on one action, thus increasing overall productivity, creating further gains to my superiors and our customers. When the value proposition canvas and map match up, it is a problem solution fit and when the market validates this, it is a product market fit (REF). My solution was successful, however in future I would like to make further investigations to come up with more detailed solutions for more complex problems, to further improve my experience and knowledge. This subject taught me how to better represent myself and skills and gave me a great insight to my past self. I believe knowledge is best gained when an individual enjoys what they are learning and how it is being taught, which the subject achieved through its extensive library of information and extremely supportive mentors. 7 | P a g e

REFERENCE LIST Baldwin, S 2019, Scott Baldwin , viewed 5 June, 2019, <https://www.linkedin.com/in/m3scottbaldwin/>. Buchbinder, A 2019, Adam Buchbinder , viewed 5 June, 2019, <https://www.linkedin.com/in/adam- buchbinder-981a5238/>. Deloitte 2019, Soft skills for business success | Deloitte Australia | Deloitte Access Economics, Human Capital , viewed 3 June, 2019, <https://www2.deloitte.com/au/en/pages/economics/articles/soft- skills-business-success.html>. Drucker, P 2005, "Managing Oneself", Harvard Business Review , vol. 83, no. 1, pp. 100-109, viewed 3 June, 2019, <http://web.a.ebscohost.com.ezproxy.lib.swin.edu.au/ehost/detail/detail? vid=0&sid=fc1b8253-fbff-479f-9b64-54ad8110c1f7%40sdc-v- sessmgr01&bdata=JnNpdGU9ZWhvc3QtbGl2ZSZzY29wZT1zaXRl#db=bth&AN=15524519>. Ebert, R 2019, Ryan Ebert , viewed 4 June, 2019, <https://www.linkedin.com/in/ryanjebert/>. Frost, A 2018, 7 Creative LinkedIn Summary Examples to Help You Craft Your Own , viewed 5 June, 2019, <https://blog.hubspot.com/sales/linkedin-summary-examples>. Fryer, B 2003, "Storytelling that Moves People", Harvard Business Review , vol. 81, no. 6, pp. 51-55, viewed 4 June, 2019, <http://search.ebscohost.com.ezproxy.lib.swin.edu.au/login.aspx? direct=true&db=bth&AN=9943722&site=ehost-live&scope=site>. Guericke, K 2017, "LinkedIn CoFounder: Start with a Team, Not an Idea", Entrepreneur and Innovation Exchange , viewed 4 June, 2019, <https://www.researchgate.net/publication/329576181_LinkedIn_CoFounder_Start_with_a_Team _Not_an_Idea>. Mind Tool n.d., How Good Are Your Listening Skills?: Understanding Someone's Entire Message , viewed 6 June, 2019, <https://www.mindtools.com/pages/article/listening-quiz.htm>. Owens 2013, Active Listening: Katie Owens at TEDxYouth@Conejo , viewed 5 June, 2019, <https://www.youtube.com/watch?v=WER63AY8zB8>. Peters, T 1997, The Brand Called You , viewed 3 June, 2019, <https://www.fastcompany.com/28905/brand-called-you>. Reilly, K 2016, 7 LinkedIn Profile Summaries That We Love (And How to Boost Your Own) , viewed 5 June, 2019, <https://business.linkedin.com/talent-solutions/blog/linkedin-best-practices/2016/7- linkedin-profile-summaries-that-we-love-and-how-to-boost-your-own>. RENTZ, K 1992, "The Value of Narrative in Business Writing", Journal of Business and Technical Communication , vol. 6, no. 3, pp. 293-315, viewed 4 June, 2019, <https://journals-sagepub- com.ezproxy.lib.swin.edu.au/doi/metrics/10.1177/1050651992006003002>. Riggio, R & Tan, S 2013, Leader Interpersonal and Influence Skills , Taylor and Francis, Hoboken. 8 | P a g e

Your preview ends here

Eager to read complete document? Join bartleby learn and gain access to the full version

Access to all documents
Unlimited textbook solutions
24/7 expert homework help

Smith, R 2014, The LinkedIn Effect: Why Social Media Is Now Mandatory for Success , viewed 3 June, 2019, <https://www.forbes.com/sites/ricksmith/2014/10/20/the-linkedin-effect-why-social-media- is-now-mandatory-for-success/#2007f40a677b>. Wilson, J & Blumenthal, I 2008, Managing brand you , AMACOM, New York, pp. 78-107. POTENTIAL REFS Raz, T & Michael, E 2001, "Use and benefits of tools for project risk management", International Journal of Project Management , vol. 19, no. 1, pp. 9-17, viewed 21 May, 2019, < https://s3.amazonaws.com/academia.edu.documents/34634303/ac.els- cdn.com_S0263786399000368_1-s2.0-S0263786399000368-main.pdf? AWSAccessKeyId=AKIAIWOWYYGZ2Y53UL3A&Expires=1558408157&Signature=yvtmFOYueTAWX5P Ur7ALTC0gAKA%3D&response-content-disposition=inline%3B%20filename%3DAc_els- cdn_com_S0263786399000368_1-s2_0-.pdf >. Frigotto, M & Rossi, A 2011, "Diversity and Communication in Teams: Improving Problem-Solving or Creating Confusion?", Group Decision and Negotiation , vol. 21, no. 6, pp. 791-820, viewed 21 May, 2019, < https://librarysearch.swinburne.edu.au/primo-explore/fulldisplay? docid=TN_springer_jour10.1007%2Fs10726-011-9250- x&context=PC&vid=SWIN2&lang=en_US&search_scope=Blended&adaptor=primo_central_multiple_ fe&tab=combined&query=any,contains,communication%20in%20teams&offset=0 >. Hill, N & Bartol, K 2018, Five Ways to Improve Communication in Virtual Teams , 1st ed, MIT Sloan Management Review, United States. Varga, A 2011, Time management , Nova Science Publishers, New York. Drucker, P 2007, The practice of management , Butterworth-Heinemann, Amsterdam. Morgeson, F, DeRue, D & Karam, E 2009, "Leadership in Teams: A Functional Approach to Understanding Leadership Structures and Processes", Journal of Management , vol. 36, no. 1, pp. 5- 9 | P a g e

39, viewed 21 May, 2019, < http://citeseerx.ist.psu.edu/viewdoc/download? doi=10.1.1.859.5501&rep=rep1&type=pdf >. Kristovics, A, McShane, S, Travaglione, A, Lamberton, L, Minor-Evans, L, Landy, F, Conte, J, Zenger, J & Folkman, J 2007, Organisational behaviour (MG204A) , McGraw-Hill Custom Pub., North Ryde, N.S.W. Kristovics, A, McShane, S, Travaglione, A, Lamberton, L, Minor-Evans, L, Landy, F, Conte, J, Zenger, J & Folkman, J 2007, Organisational behaviour (MG204A) , McGraw-Hill Custom Pub., North Ryde, N.S.W. Cooper, C 2002, Fundamentals of organizational behavior , SAGE, London. McDermott, L 2014, Developing high-performance leadership teams , [ASTD Press], [Alexandria, Virginia]. World's cheapest car (Links to an external site.)Links to an external site. (BBC 2009). Value propositions (2017) <http://bit.ly/2ko77FH> As we can see from Noordin’s video, we should think of a value proposition not just in terms of what a product or service does but what it does to the customer. Read the following article on 31 value proposition examples you wish you had (Links to an external site.)Links to an external site. (Sukhraj, 2016) and consider what some of these products or services have done to you—the customer. Think of the ‘feeling’ the example value propositions give. Think of the narrative or story, they are trying to create in the mind of the customer. Later, when you look at the case studies for Assignment 2: Value proposition pitch , you'll be trying to create a similar narrative. 10 | P a g e

assigment 3 brand you - Dimitra Katsaitis - 102660655

Related Documents