The Walt Disney Company Case Study

docx

School

Ashford University *

*We aren’t endorsed by this school

Course

250

Subject

Management

Date

Apr 3, 2024

Type

docx

Pages

Uploaded by JorgeE71

The Walt Disney Company Case Study Corporate Social Responsibility Jorge Espinal The University of Arizona Global Campus BUS250: Corporate and Social Responsibility Tracy Thompson March 11, 2024

Since its foundation in 1923, the Walt Disney Company has been linked with entertainment and innovation. Founded by Walt Disney and his brother Roy, the corporation has expanded into a global powerhouse with subsidiaries in cinema, television, theme parks, and consumer items. With such a broad reach, the corporation faces a slew of difficulties in today's culture, ranging from sustainable standards to employee welfare. In this article, we will look at the company's efforts to address these challenges through corporate social responsibility (CSR) activities, the impact on stakeholders, and recommendations for improvement. The Walt Disney Company, one of the world's most recognizable and powerful entertainment organizations, has a long history of delivering high-quality entertainment that captivates audiences of all ages. The corporation has grown well beyond its humble beginnings as a cartoon studio to include theme parks, television networks, film studios, and a variety of other endeavors. However, as a huge organization with global reach, Disney confronts several obstacles in today's fast-paced and ever- changing corporate environment. The Disney Corporation has long been devoted to tackling social and environmental challenges via its CSR initiatives. One of the most pressing issues facing the organization right now is sustainability. As an entertainment industry leader, Disney understands its obligation to reduce environmental impact and support a sustainable future. To address this issue, the corporation has launched several efforts, including lowering greenhouse gas emissions, saving water, and encouraging waste reduction and recycling throughout its activities. One of the major issues that Disney is now tackling is sustainability and environmental responsibility. Disney, which runs theme parks, cruise lines, and production studios, has a major environmental effect due to its resource use, energy consumption, and trash creation. In response to this problem, Disney has launched several steps to lessen its environmental impact, including establishing

objectives for zero net greenhouse gas emissions and minimizing garbage transported to landfills. Employees are one internal stakeholder that will be affected by Disney's sustainability efforts. Disney's staff, which serves as the company's backbone, is critical to executing and supporting CSR activities. Disney decreases its environmental impact while simultaneously instilling a sense of pride and involvement in its workers. Employees are more likely to feel linked to the company's goal and values when they witness visible attempts to solve important concerns such as sustainability. On the outside, one stakeholder affected by Disney's sustainability activities is the larger community. As a worldwide brand with a large reach, Disney could influence public opinions and actions toward environmental protection. By proving its commitment to sustainability via specific initiatives and collaborations with environmental organizations, Disney may inspire other businesses and consumers to follow suit. This ripple effect can result in good changes on a bigger scale, benefiting not only the corporation but society. The impact of Disney's CSR activities on internal and external stakeholders is diverse. For employees, these initiatives can boost job happiness, engagement, and loyalty, resulting in increased productivity and retention rates. By investing in employee well-being and cultivating an environmental culture, Disney can promote a great work environment in which workers feel appreciated and inspired to contribute to the company's growth. Disney's CSR activities have generally benefited its stakeholders. people have praised the company's commitment to sustainability, which indicates Disney's desire to create a better future for both its people and the globe. Local communities have also benefited from Disney's initiatives to limit its environmental

Your preview ends here

Eager to read complete document? Join bartleby learn and gain access to the full version

Access to all documents
Unlimited textbook solutions
24/7 expert homework help

effect, which assist to safeguard natural resources and ecosystems that are critical to their well- being. Disney's CSR activities can help to increase brand reputation and loyalty among external stakeholders such as the community and customers. When customers witness a company's commitment to sustainability and social responsibility, they are more inclined to support its products and services. By matching its values with those of its target audience, Disney may develop trust and credibility, resulting in long-term growth and success. Despite its triumphs, Disney may still strengthen its CSR presence and initiatives. One suggestion for the corporation is to interact better with its suppliers and partners to ensure that they follow the same environmental standards and practices as Disney. By expanding its sustainability initiatives throughout its supply chain, Disney may have a bigger influence on lowering its overall environmental footprint. Furthermore, Disney may improve its openness and accountability by giving frequent updates on its progress toward sustainable targets, as well as soliciting comments from stakeholders on its programs. Regarding communication, the company has been quite effective in communicating its CSR objective to stakeholders. The firm provides regular updates and progress reports on its sustainability activities via a variety of venues, including its website, social media, and annual reports. Disney's image as a socially responsible corporation improves when it is open about its efforts and results. Even so, there is always space to improve. To increase their CSR presence and activities, Disney should explore the following recommendations: Walt Disney Company might improve its CSR activities by incorporating stakeholders in decision-making and soliciting feedback on major sustainability concerns. By actively engaging with stakeholders and listening to varied

viewpoints, Disney can ensure that its efforts are in line with the needs and expectations of the community, workers, and customers. While Disney has been successful in expressing its CSR purpose, the firm may investigate new methods to engage stakeholders and build awareness about its sustainable initiatives. For example, Disney might establish focused campaigns or events to promote its sustainability objectives and encourage active engagement from workers, consumers, and the public. Disney could also illustrate the company's dedication to sustainability by establishing aggressive objectives and targets for minimizing its environmental footprint. Disney can hold itself accountable for its sustainability goals by creating defined timetables and quantifiable targets. This proactive strategy can assist in fostering creativity, efficiency, and ongoing improvement in sustainability processes. The Walt Disney Company has made tremendous progress in tackling social and environmental challenges through its CSR activities. By concentrating on sustainability, engaging internal and external stakeholders, and successfully conveying its vision, Disney has established itself as a corporate social responsibility leader. Disney can enhance its CSR footprint and have a long-term influence on society and the environment by continuing to be dedicated and innovative. The Walt Disney Company's initiatives to address sustainability and environmental responsibility are admirable and have had a beneficial impact on stakeholders. By continuing to emphasize sustainability, interact with its supply chain, and improve communication with stakeholders, Disney can grow its CSR presence and initiatives, assuring a more sustainable future for both the corporation and the environment.

References: The Walt Disney Company – Environmental Sustainability. Retrieved from https://impact.disney.com/environment/environmental-sustainability/ Dufana, Anasya. (2020). The Important of CSR for Walt Disney. 10.13140/RG.2.2.12145.02407.Retrieved from https://www.researchgate.net/publication/338388576_The_Important_of_CSR_for_Walt_Disney The Definitive Disney Global CSR Report By The CSR Journal - April 28, 2021 Retrieved from https://thecsrjournal.in/global-report-disney-csr-corporate-social-responsibility/#google_vignette

Your preview ends here

Eager to read complete document? Join bartleby learn and gain access to the full version

Access to all documents
Unlimited textbook solutions
24/7 expert homework help

The Walt Disney Company Case Study

Related Documents