Discussion 8

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School

Southern New Hampshire University *

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Course

610

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Management

Date

Apr 3, 2024

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docx

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Uploaded by CommodoreBoulderChimpanzee19

Discussion 8 Examine your chosen institution's website for insights into how other functions within the institution support the strategic enrollment management (SEM) effort. Northern Illinois University (NIU) strategic enrollment management plan discusses how they want to 1. Strengthen and promote their identity, 2. Target enrollment efforts and improve access and affordability, and 3. Improve student success, persistence and graduation rates. Discuss how the strategic enrollment effort is supported across the institution. To strengthen and promote their identity, amplify the Huskie pride, and improve the tracking of NIU graduates career and outcomes, NIU must tap into multiple departments across the institution including, enrollment management, university communications, college deans, advancement offices, outreach, engagement and regional development and research partnerships. To target enrollment efforts and improve access and affordability, NIU must work closely with enrollment management, financial aid, university advancement, and the college deans. Finally, to improve student success, persistence and graduation rates, again NIU must work closely with marketing and communications, student affairs, and alumni. Why would this be a holistic endeavor? What do you think the consequences of not engaging the rest of the campus in strategic enrollment management are? In the simplest terms, the campus would become a mess. If departments, faculty, staff and students are not on the same page with changes, improvements, and developments it will make the university look unstable, unprepared and not organized. If information and data isn’t shared with other campus departments and offices, vital information could be missed. For example, the school I recruit for, Aurora University, recently discontinued their exercise science program due to lack of student interest. If marketing and communications wasn’t informed, they would still be promoting the program if the admission counselor (me) isn’t informed, I would still be recruiting for the program, if the professors weren’t informed they would be safe to assume they have a job for the following academic year. It really is quite a domino effect.

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