MGMT8500 W24 Capstone - v30
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Conestoga College *
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MGMT8500
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Management
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Apr 3, 2024
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MGMT 8500: W24 -
CAPSTONE -V30
Copyright notice: The contents of this case constitute proprietary materials whose
copyright rests with Conestoga College. Any form of distribution including sharing
on websites will constitute a breach of Academic Integrity and will be dealt with
as per College Policies.
MARCH 8, 2024
CONESTOGA COLLEGE, SCHOOL OF BUSINESS
Kitchener, ON
MGMT 8500: W24 -capstone -V30
Contents
Overview:
....................................................................................................................................................
2
Grading:
.......................................................................................................................................................
2
Related textbook content:
...........................................................................................................................
2
Group contract:
...........................................................................................................................................
2
Group conflicts or teamwork issues:
...........................................................................................................
2
Peer review form:
........................................................................................................................................
2
Due date:
.....................................................................................................................................................
2
CASE
............................................................................................................................................................
3
Background:
.............................................................................................................................................
3
About business partners
..........................................................................................................................
3
Reshaping business strategy
....................................................................................................................
3
Initial meeting with Conestoga Consulting:
.............................................................................................
4
Project work for Conestoga Consulting:
..................................................................................................
5
Issue #1: New facility for FFT
...............................................................................................................
5
Issue #2: Benchmarking studies of similar companies
.........................................................................
5
Issue #3: Static budget variable analysis
..............................................................................................
5
Issue #4: Retain or drop a product line
................................................................................................
5
Required:
.....................................................................................................................................................
5
Deliverables:
................................................................................................................................................
6
Appendix One (Construct or lease)
..............................................................................................................
1
Appendix Two (Benchmarking studies)
.......................................................................................................
8
Appendix Three (Static Budget Variance Analysis)
....................................................................................
10
Appendix Four (Drop or Retain a Product Line)
.........................................................................................
10
Delivery:
....................................................................................................................................................
12
Marking Key and Rubric:
............................................................................................................................
12
P a g e 1 | 13
MGMT 8500: W24 -capstone -V30
Overview:
The capstone case tests your understanding of the entire course material in a scenario which resembles a real-life organization.
You are provided with a case, where business owners are trying to decide on a new strategic direction. They have engaged your group as Consultants (Conestoga Consultants). They have provided you with their vision and your group in turn has developed scenarios relating to implementation of these scenarios. You will notice that there are four scenarios and in each of them the methodology and objective are provided. You have to analyze these scenarios and discuss their outcomes with the business owners. The
outcomes will be delivered in form of a report in MS Word format and supporting calculations in an Excel Workbook.
Grading:
This is a group assignment, worth 20% of your final grade
Related textbook content:
The content you are being assessed on, covers the entire course from Weeks 1 – 6 and 9 – 14.
Group contract:
Prior to the start of group work, you will complete the group contract and upload to the Assignment folder. One contract is to be submitted per group.
Group conflicts or teamwork issues:
If any such issues arise, please inform your Professor as early as possible. Your Professor will meet with the team and arrive at a resolution
Peer review form:
One form per student has to be uploaded to the assignment folder along with your final submission.
Due date:
Your Professor will inform you of the due date. This will be due in Week 15.
P a g e 2 | 13
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MGMT 8500: W24 -capstone -V30
CASE
It was a regular working day in April 2021, when four business partners gathered together for strategy session for their organization: Food for Thought (FFT).
Background:
FFT operated a chain of Quick Service Restaurants (QSR) in business localities in the GTA, Mississauga, Brampton, Oakville, Kitchener, Waterloo, and Cambridge. Their first outlet opened in 2007 in Vaughn and then continued to expand to other areas.
FFT outlets offered food and beverages for takeout and delivery only. There was no dine in option available. The rapid expansion of food delivery service provided a strong headwind for FFT. Since their outlets did not require a prominent location, the leasing costs were minimized.
The above factors contributed to the success and growth of FFT until Covid struck in early 2020. Most the revenue generated by FFT was from lunch items, afternoon snacks and early evening dinners consumed by clients working in their offices. With 90% of client working from home, the demand for such services almost disappeared overnight. FFT had to downsize its operations, close outlets, and lay off nearly 60% of its workforce.
Positive news began to appear in April 2021 with the arrival of vaccines in Canada. Both the Federal and Provincial governments expressed confidence of vaccinating a majority of the population by Fall 2021 and allow restaurant businesses to function normally by November 2021.
About business partners
J.D. Davis (J.D.) is the Senior Vice President- Marketing. Aisha Kumar (Aisha) was the Corporate Chef of FFT. Jose Urquidy (Jose) was the Chief Financial Officer of FFT. Ha-joon Kim (Ha-joon) was the Senior Vice President-Operations Reshaping business strategy
The four business partners set up their meeting with a view to re-orient their business strategy in the context of changes coming to how work would look like when the economy reopened after the pandemic. The goal was to develop a business model which would be relevant with the hybrid work model which was likely to be the norm once post pandemic recovery takes shape.
J.D. began the meeting with a discussion of what work would look like in the post-pandemic era. A typical client of FFT was between 25 – 48 years of age and worked in an office setting. Due to their client’s workload and schedule, they preferred to buy food from a Quick Service Restaurant so that they could consume the food as and when their work schedule allowed for. With the hybrid work model, they
would be attending office two or three days a week and work from home for the remainder. P a g e 3 | 13
MGMT 8500: W24 -capstone -V30
The food consumption pattern would shift from consumption only in the office (pre-pandemic), to consumption both at office and home (post-pandemic). The question therefore was: how can FFT adapt to this change in consumer behaviour?
Aisha thanked J.D. for her insight and began her discussion. She pointed out at this time, there was a very short time lag between food being prepared at FFT and being consumed by the client. The time lag possibly was no more than two hours. As a result, consumers were able to eat freshly prepared food which was packed to retain the attributes of the cooked meal till it reached the consumer. She expressed opinion that the food production process needed a transformation. In addition to the food being prepared and delivered to the client for consumption, there would have to be a secondary process where food would be prepared and packed. The packed food would retain its original attributes for 48 hours. Therefore, a client could order two versions of the same meal – the first, which could be consumed in the office within the next two hours and the second, the packed version, which can be taken home, kept in the refrigerator, and consumed on the following day. Ha-joon wanted to point out that while the revenue generated by FFT was from (1) lunch items, (2) afternoon snacks and (3) early evening dinners, the third segment, early evening dinners, had been showing a loss, due to the relatively lower sales, costlier ingredients, and the need for specialized equipment. The group wondered if dropping this segment, early evening dinners, would be advisable and could be an important part of this new strategy.
At this point, Jose took over and pointed out that to implement this strategy, the following steps would be necessary:
A new facility, where food preparation and food packaging would take place
Benchmarking studies to analyze performance of similar companies
Static Budget Variance Analysis to compare the budget versus actual income statement for the most recent period
Determining whether dropping a segment, early evening dinners, would be advisable.
As a next step, they decided to retain the services of Conestoga Consulting (CC), a reputable consulting agency. The scope of work for CC would be to develop financial projections based on the above issues and provide a recommendation as to the best way forward for FFT.
Initial meeting with Conestoga Consulting:
A group of five consultants met with the four business partners to develop a plan of action. It was decided that the consulting group will develop financial projections as requested and provide a report to
FFT in two weeks.
P a g e 4 | 13
MGMT 8500: W24 -capstone -V30
Project work for Conestoga Consulting:
Issue #1: New facility for FFT
For acquiring the new facility, the consulting group wanted to evaluate both options of leasing the facility as well as an outright purchase. They gathered data which is presented in Appendix 1.
Issue #2: Benchmarking studies of similar companies
The consulting group decided to conduct a ratio analysis of two companies and compare trends across major ratios. This would allow them to provide feedback to FFT as to operating metrics they should follow in their new venture. Relevant data is presented in Appendix 2.
Issue #3: Static Budget Variance Analysis
The consulting group wanted to investigate the company’s performance in this latest period by conducting a static budget variance analysis, comparing the budgeted income statement to the actual income statement. Relevant data is presented in Appendix 3.
Issue #4: Retain or Drop a product line
The consulting group wanted to determine whether dropping a segment, early evening dinners, would be advisable as it had been showing a loss. If financially feasible, dropping this segment could allow the company to focus on its other product offerings. Relevant data is presented in Appendix 4.
Required:
At the end of the two-week period, the consulting group would be meeting with the business partners. Prepare a report showing all the calculations and your recommendations for all the four issues.
P a g e 5 | 13
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Deliverables:
1)
Written report with the following content:
Appendix1: Leasing
Explain the calculations
Your recommendations
Appendix 2: Benchmarking
Explain the comparisons of ratios you calculated against industry values
Provide recommendations on how to improve three of them
Appendix 3: Static Budget Variance Analysis
Explain your calculations
Specify one variance that you would like to investigate further and why.
Appendix 4: Drop or Retain
Explain your calculations
Provide a recommendation
Formatting specifications:
Executive summary (1 page)
1000 words maximum (excluding executive summary)
Calibri or Arial font
11 point
Line spacing – 2
Header and footer
Cover page
Table of Contents (formatted using MS Word)
2)
Excel Workbook showing calculations:
Blank format is provided
Complete one Excel tab for each scenario
P a g e 6 | 13
MGMT 8500: W24 -capstone -V30
Appendix One (Construct or lease)
Objective: Should FFT lease or construct their own production facility
Option 1: Construct
Costs to incur:
Buying land, construct building and getting ready for use (FFT has these funds available in their bank account today so no mortgage is needed)
$ 1,200,000
Taxes, insurance, and repairs (per year)
$110,000
Intended years of use
15
Projected market value in 15 years
$ 1,250,000
Option 2: Lease Intended years of use
15
Deposit required today (this deposit will be returned to FFT when the lease contract is complete is 15 years)
$ 100,000
Annual lease payment
$ 160,000
Property taxes (annual) to be paid by FFT
$ 15,000
Insurance (annual) to be paid by FFT
$ 15,000
Required rate of return 6%
Methodology:
The consulting team is proposing to perform a NPV analysis and determine the benefit to leasing or construction.
Based on the analysis, they will recommend the preferred option (construction or leasing).
P a g e 7 | 13
MGMT 8500: W24 -capstone -V30
Appendix Two (Benchmarking studies) Objective: To conduct ratio analysis of a comparable company (Waterloo Corporation) and compare with that of the industry.
FFT Corporation
Comparative Statements of Financial Position
31-Dec-20
Assets
2020
2019
Cash
$ 50,000
$ 25,000
Accounts receivable
65,000
50,000
Merchandise inventory
60,000
70,000
Prepaid Expenses
55,000
30,000
Property, plant, and equipment
300,000
250,000
Total assets
$ 530,000
$ 425,000
Liabilities and shareholders' equity
Accounts payable
$ 25,000
$ 30,000
Short-term bank loan payable
50,000
65,000
Bonds payable
150,000
160,000
Common shares
150,000
95,000
Retained earnings
125,000
75,000
Total liabilities and shareholders' equity
$ 500,000
$ 425,000
FFT Corporation
Income Statement
Year Ended December 31, 2020
Net sales
$ 350,000
Cost of goods sold
210,000
Gross profit
140,000
Expenses
Operating expenses
$ 40,000
Administration expense
22,000
Rent expense
15,000
Total expenses
77,000
Profit before income tax
63,000
Income tax expense
20,000
Profit
$ 43,000
Additional information for 2020:
1
Cash dividends declared and paid.
$ 28,000
2
Net cash provided by operating activities in 2020
$ 82,000
P a g e 8 | 13
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Methodology:
Based on the above information the consulting group will conduct ratio analysis for the specific ratios listed in the template.
As a next step the group will compare the ratios calculated above with industry benchmarks. The benchmarks are indicated within brackets besides each ratio.
o
Current ratio (3 to 1) o
Quick ratio (2 to 1)
o
Inventory turnover (3 times)
o
Receivables turnover (8 times) o
Times interest earned (8 times) o
Debt to equity ratio (3 to 1)
o
Debt to assets ratio (2.5 to 1)
o
Profit margin (14%) o
Gross profit margin (38%)
o
Days in inventory (110 days)
o
Days in receivables (58 days) o
Return on assets (12%) o
Return on equity (14%)
o
Cash current debt coverage ratio (1 time) P a g e 9 | 13
MGMT 8500: W24 -capstone -V30
Appendix Three (Static Budget Variance Analysis)
Objective:
Preparing a static budget variance analysis (compare the actual income statement with the budgeted income statement) and show all variances and indicate Favourable or Unfavourable for each variance.
Scenario:
In Appendix One, you are provided the actual Income Statement for the latest period. Below you will find the Budgeted Income Statement for that same period. Complete the template based on these two statements, then determine the variance amounts for each account along with whether each variance is U/F.
FFT Corporation
Budgeted Income Statement
Year Ended December 31, 2020
Net sales
$ 360,000
Cost of goods sold
200,000
Gross profit
160,000
Expenses
Operating expenses
$ 41,000
Administration expense
23,000
Rent expense
14,000
Total expenses
78,000
Profit before income tax
82,000
Income tax expense
27,500
Profit
$ 54,500
P a g e 10 | 13
MGMT 8500: W24 -capstone -V30
Appendix Four (Drop or Retain a Product Line)
Objective: Determine whether to Drop or Retain a segment, early evening dinners. As part of this process, a Contribution Margin Income Statement needs to be prepared.
Scenario:
Using the Income Statement in Appendix One, prepare the Contribution Margin Income Statement, given the following information related to the company’s expenses:
Cost of Goods Sold is 2/3 variable and 1/3 fixed
Operating Expenses are 25% variable and 75% fixed
Administrative Expenses are 50% variable and 50% fixed
Rent Expense is all fixed
HINT: Please note that the operating profit that you calculate in your Contribution Margin Income Statement will be the same as the Profit Before Income Tax in the Income Statement provided in Appendix One (in other words, in the student template, the two fields that are shaded in yellow should be the same amount).
The financials by segment are then provided in the student template. It is believed that if the segment of early evening dinners is dropped, that half of the fixed expenses of that segment would remain. As well, it is believed that if the segment of early evening dinners is dropped, sales of lunches would increase by 10%. Complete the template accordingly and determine whether this segment should be dropped.
P a g e 11 | 13
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Delivery:
Upload both the written report and the Excel workbook to the assigned folder in eConestoga.
One submission per group
Your Professor will advise you as to the due date of this assignment.
Marking Key and Rubric:
Included within the Excel workbook.
Please review all items in the marking key before submission and ensure they are complete.
All group members will receive the same grade if indicated likewise in the peer review form. P a g e 12 | 13
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