MGMT8500 W24 Capstone - v30

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Conestoga College *

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MGMT8500

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Management

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Apr 3, 2024

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13

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MGMT 8500: W24 - CAPSTONE -V30 Copyright notice: The contents of this case constitute proprietary materials whose copyright rests with Conestoga College. Any form of distribution including sharing on websites will constitute a breach of Academic Integrity and will be dealt with as per College Policies. MARCH 8, 2024 CONESTOGA COLLEGE, SCHOOL OF BUSINESS Kitchener, ON
MGMT 8500: W24 -capstone -V30 Contents Overview: .................................................................................................................................................... 2 Grading: ....................................................................................................................................................... 2 Related textbook content: ........................................................................................................................... 2 Group contract: ........................................................................................................................................... 2 Group conflicts or teamwork issues: ........................................................................................................... 2 Peer review form: ........................................................................................................................................ 2 Due date: ..................................................................................................................................................... 2 CASE ............................................................................................................................................................ 3 Background: ............................................................................................................................................. 3 About business partners .......................................................................................................................... 3 Reshaping business strategy .................................................................................................................... 3 Initial meeting with Conestoga Consulting: ............................................................................................. 4 Project work for Conestoga Consulting: .................................................................................................. 5 Issue #1: New facility for FFT ............................................................................................................... 5 Issue #2: Benchmarking studies of similar companies ......................................................................... 5 Issue #3: Static budget variable analysis .............................................................................................. 5 Issue #4: Retain or drop a product line ................................................................................................ 5 Required: ..................................................................................................................................................... 5 Deliverables: ................................................................................................................................................ 6 Appendix One (Construct or lease) .............................................................................................................. 1 Appendix Two (Benchmarking studies) ....................................................................................................... 8 Appendix Three (Static Budget Variance Analysis) .................................................................................... 10 Appendix Four (Drop or Retain a Product Line) ......................................................................................... 10 Delivery: .................................................................................................................................................... 12 Marking Key and Rubric: ............................................................................................................................ 12 P a g e 1 | 13
MGMT 8500: W24 -capstone -V30 Overview: The capstone case tests your understanding of the entire course material in a scenario which resembles a real-life organization. You are provided with a case, where business owners are trying to decide on a new strategic direction. They have engaged your group as Consultants (Conestoga Consultants). They have provided you with their vision and your group in turn has developed scenarios relating to implementation of these scenarios. You will notice that there are four scenarios and in each of them the methodology and objective are provided. You have to analyze these scenarios and discuss their outcomes with the business owners. The outcomes will be delivered in form of a report in MS Word format and supporting calculations in an Excel Workbook. Grading: This is a group assignment, worth 20% of your final grade Related textbook content: The content you are being assessed on, covers the entire course from Weeks 1 – 6 and 9 – 14. Group contract: Prior to the start of group work, you will complete the group contract and upload to the Assignment folder. One contract is to be submitted per group. Group conflicts or teamwork issues: If any such issues arise, please inform your Professor as early as possible. Your Professor will meet with the team and arrive at a resolution Peer review form: One form per student has to be uploaded to the assignment folder along with your final submission. Due date: Your Professor will inform you of the due date. This will be due in Week 15. P a g e 2 | 13
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MGMT 8500: W24 -capstone -V30 CASE It was a regular working day in April 2021, when four business partners gathered together for strategy session for their organization: Food for Thought (FFT). Background: FFT operated a chain of Quick Service Restaurants (QSR) in business localities in the GTA, Mississauga, Brampton, Oakville, Kitchener, Waterloo, and Cambridge. Their first outlet opened in 2007 in Vaughn and then continued to expand to other areas. FFT outlets offered food and beverages for takeout and delivery only. There was no dine in option available. The rapid expansion of food delivery service provided a strong headwind for FFT. Since their outlets did not require a prominent location, the leasing costs were minimized. The above factors contributed to the success and growth of FFT until Covid struck in early 2020. Most the revenue generated by FFT was from lunch items, afternoon snacks and early evening dinners consumed by clients working in their offices. With 90% of client working from home, the demand for such services almost disappeared overnight. FFT had to downsize its operations, close outlets, and lay off nearly 60% of its workforce. Positive news began to appear in April 2021 with the arrival of vaccines in Canada. Both the Federal and Provincial governments expressed confidence of vaccinating a majority of the population by Fall 2021 and allow restaurant businesses to function normally by November 2021. About business partners J.D. Davis (J.D.) is the Senior Vice President- Marketing. Aisha Kumar (Aisha) was the Corporate Chef of FFT. Jose Urquidy (Jose) was the Chief Financial Officer of FFT. Ha-joon Kim (Ha-joon) was the Senior Vice President-Operations Reshaping business strategy The four business partners set up their meeting with a view to re-orient their business strategy in the context of changes coming to how work would look like when the economy reopened after the pandemic. The goal was to develop a business model which would be relevant with the hybrid work model which was likely to be the norm once post pandemic recovery takes shape. J.D. began the meeting with a discussion of what work would look like in the post-pandemic era. A typical client of FFT was between 25 – 48 years of age and worked in an office setting. Due to their client’s workload and schedule, they preferred to buy food from a Quick Service Restaurant so that they could consume the food as and when their work schedule allowed for. With the hybrid work model, they would be attending office two or three days a week and work from home for the remainder. P a g e 3 | 13
MGMT 8500: W24 -capstone -V30 The food consumption pattern would shift from consumption only in the office (pre-pandemic), to consumption both at office and home (post-pandemic). The question therefore was: how can FFT adapt to this change in consumer behaviour? Aisha thanked J.D. for her insight and began her discussion. She pointed out at this time, there was a very short time lag between food being prepared at FFT and being consumed by the client. The time lag possibly was no more than two hours. As a result, consumers were able to eat freshly prepared food which was packed to retain the attributes of the cooked meal till it reached the consumer. She expressed opinion that the food production process needed a transformation. In addition to the food being prepared and delivered to the client for consumption, there would have to be a secondary process where food would be prepared and packed. The packed food would retain its original attributes for 48 hours. Therefore, a client could order two versions of the same meal – the first, which could be consumed in the office within the next two hours and the second, the packed version, which can be taken home, kept in the refrigerator, and consumed on the following day. Ha-joon wanted to point out that while the revenue generated by FFT was from (1) lunch items, (2) afternoon snacks and (3) early evening dinners, the third segment, early evening dinners, had been showing a loss, due to the relatively lower sales, costlier ingredients, and the need for specialized equipment. The group wondered if dropping this segment, early evening dinners, would be advisable and could be an important part of this new strategy. At this point, Jose took over and pointed out that to implement this strategy, the following steps would be necessary: A new facility, where food preparation and food packaging would take place Benchmarking studies to analyze performance of similar companies Static Budget Variance Analysis to compare the budget versus actual income statement for the most recent period Determining whether dropping a segment, early evening dinners, would be advisable. As a next step, they decided to retain the services of Conestoga Consulting (CC), a reputable consulting agency. The scope of work for CC would be to develop financial projections based on the above issues and provide a recommendation as to the best way forward for FFT. Initial meeting with Conestoga Consulting: A group of five consultants met with the four business partners to develop a plan of action. It was decided that the consulting group will develop financial projections as requested and provide a report to FFT in two weeks. P a g e 4 | 13
MGMT 8500: W24 -capstone -V30 Project work for Conestoga Consulting: Issue #1: New facility for FFT For acquiring the new facility, the consulting group wanted to evaluate both options of leasing the facility as well as an outright purchase. They gathered data which is presented in Appendix 1. Issue #2: Benchmarking studies of similar companies The consulting group decided to conduct a ratio analysis of two companies and compare trends across major ratios. This would allow them to provide feedback to FFT as to operating metrics they should follow in their new venture. Relevant data is presented in Appendix 2. Issue #3: Static Budget Variance Analysis The consulting group wanted to investigate the company’s performance in this latest period by conducting a static budget variance analysis, comparing the budgeted income statement to the actual income statement. Relevant data is presented in Appendix 3. Issue #4: Retain or Drop a product line The consulting group wanted to determine whether dropping a segment, early evening dinners, would be advisable as it had been showing a loss. If financially feasible, dropping this segment could allow the company to focus on its other product offerings. Relevant data is presented in Appendix 4. Required: At the end of the two-week period, the consulting group would be meeting with the business partners. Prepare a report showing all the calculations and your recommendations for all the four issues. P a g e 5 | 13
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MGMT 8500: W24 -capstone -V30 Deliverables: 1) Written report with the following content: Appendix1: Leasing Explain the calculations Your recommendations Appendix 2: Benchmarking Explain the comparisons of ratios you calculated against industry values Provide recommendations on how to improve three of them Appendix 3: Static Budget Variance Analysis Explain your calculations Specify one variance that you would like to investigate further and why. Appendix 4: Drop or Retain Explain your calculations Provide a recommendation Formatting specifications: Executive summary (1 page) 1000 words maximum (excluding executive summary) Calibri or Arial font 11 point Line spacing – 2 Header and footer Cover page Table of Contents (formatted using MS Word) 2) Excel Workbook showing calculations: Blank format is provided Complete one Excel tab for each scenario P a g e 6 | 13
MGMT 8500: W24 -capstone -V30 Appendix One (Construct or lease) Objective: Should FFT lease or construct their own production facility Option 1: Construct Costs to incur: Buying land, construct building and getting ready for use (FFT has these funds available in their bank account today so no mortgage is needed) $ 1,200,000 Taxes, insurance, and repairs (per year) $110,000 Intended years of use 15 Projected market value in 15 years $ 1,250,000 Option 2: Lease Intended years of use 15 Deposit required today (this deposit will be returned to FFT when the lease contract is complete is 15 years) $ 100,000 Annual lease payment $ 160,000 Property taxes (annual) to be paid by FFT $ 15,000 Insurance (annual) to be paid by FFT $ 15,000 Required rate of return 6% Methodology: The consulting team is proposing to perform a NPV analysis and determine the benefit to leasing or construction. Based on the analysis, they will recommend the preferred option (construction or leasing). P a g e 7 | 13
MGMT 8500: W24 -capstone -V30 Appendix Two (Benchmarking studies) Objective: To conduct ratio analysis of a comparable company (Waterloo Corporation) and compare with that of the industry. FFT Corporation   Comparative Statements of Financial Position   31-Dec-20             Assets 2020 2019   Cash $ 50,000 $ 25,000   Accounts receivable 65,000 50,000   Merchandise inventory 60,000 70,000   Prepaid Expenses 55,000 30,000   Property, plant, and equipment 300,000 250,000     Total assets $ 530,000 $ 425,000       Liabilities and shareholders' equity   Accounts payable $ 25,000 $ 30,000   Short-term bank loan payable 50,000 65,000   Bonds payable 150,000 160,000   Common shares 150,000 95,000   Retained earnings 125,000 75,000     Total liabilities and shareholders' equity $ 500,000 $ 425,000             FFT Corporation   Income Statement   Year Ended December 31, 2020           Net sales $ 350,000   Cost of goods sold 210,000   Gross profit 140,000   Expenses     Operating expenses $ 40,000     Administration expense 22,000     Rent expense 15,000     Total expenses 77,000   Profit before income tax 63,000   Income tax expense 20,000   Profit $ 43,000       Additional information for 2020:   1 Cash dividends declared and paid. $ 28,000   2 Net cash provided by operating activities in 2020 $ 82,000   P a g e 8 | 13
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MGMT 8500: W24 -capstone -V30 Methodology: Based on the above information the consulting group will conduct ratio analysis for the specific ratios listed in the template. As a next step the group will compare the ratios calculated above with industry benchmarks. The benchmarks are indicated within brackets besides each ratio. o Current ratio (3 to 1) o Quick ratio (2 to 1) o Inventory turnover (3 times) o Receivables turnover (8 times) o Times interest earned (8 times) o Debt to equity ratio (3 to 1) o Debt to assets ratio (2.5 to 1) o Profit margin (14%) o Gross profit margin (38%) o Days in inventory (110 days) o Days in receivables (58 days) o Return on assets (12%) o Return on equity (14%) o Cash current debt coverage ratio (1 time) P a g e 9 | 13
MGMT 8500: W24 -capstone -V30 Appendix Three (Static Budget Variance Analysis) Objective: Preparing a static budget variance analysis (compare the actual income statement with the budgeted income statement) and show all variances and indicate Favourable or Unfavourable for each variance. Scenario: In Appendix One, you are provided the actual Income Statement for the latest period. Below you will find the Budgeted Income Statement for that same period. Complete the template based on these two statements, then determine the variance amounts for each account along with whether each variance is U/F.   FFT Corporation   Budgeted Income Statement   Year Ended December 31, 2020           Net sales $ 360,000   Cost of goods sold 200,000   Gross profit 160,000   Expenses     Operating expenses $ 41,000     Administration expense 23,000     Rent expense 14,000     Total expenses 78,000   Profit before income tax 82,000   Income tax expense 27,500   Profit $ 54,500       P a g e 10 | 13
MGMT 8500: W24 -capstone -V30 Appendix Four (Drop or Retain a Product Line) Objective: Determine whether to Drop or Retain a segment, early evening dinners. As part of this process, a Contribution Margin Income Statement needs to be prepared. Scenario: Using the Income Statement in Appendix One, prepare the Contribution Margin Income Statement, given the following information related to the company’s expenses: Cost of Goods Sold is 2/3 variable and 1/3 fixed Operating Expenses are 25% variable and 75% fixed Administrative Expenses are 50% variable and 50% fixed Rent Expense is all fixed HINT: Please note that the operating profit that you calculate in your Contribution Margin Income Statement will be the same as the Profit Before Income Tax in the Income Statement provided in Appendix One (in other words, in the student template, the two fields that are shaded in yellow should be the same amount). The financials by segment are then provided in the student template. It is believed that if the segment of early evening dinners is dropped, that half of the fixed expenses of that segment would remain. As well, it is believed that if the segment of early evening dinners is dropped, sales of lunches would increase by 10%. Complete the template accordingly and determine whether this segment should be dropped. P a g e 11 | 13
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MGMT 8500: W24 -capstone -V30 Delivery: Upload both the written report and the Excel workbook to the assigned folder in eConestoga. One submission per group Your Professor will advise you as to the due date of this assignment. Marking Key and Rubric: Included within the Excel workbook. Please review all items in the marking key before submission and ensure they are complete. All group members will receive the same grade if indicated likewise in the peer review form. P a g e 12 | 13