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1 Predicting the Future: Gartner’s Research Informs Strategic Planning Predicting the Future: Gartner’s Research Informs Strategic Planning Assignment 8 Nicole Sime Info MGMT in Organizations, National University BIM 400 Info MGMT in Organizations Professor Harjit Singh March 2, 2024

2 Predicting the Future: Gartner’s Research Informs Strategic Planning Predicting the Future: Gartner’s Research Informs Strategic Planning In Chapter 12, case study 1 titled Predicting the Future: Gartner’s Research Informs Strategic Planning , it talks about Gartner, Inc., the world's preeminent research and advice firm on all things IT, makes an effort to peer far into what is frequently an unclear future. Since the company's founding in 1979, hundreds of research analysts and consultants at Gartner have examined every facet of information technology via extensive study, surveys, interviews, and other analytical studies (Wallace, 2020). Government agencies, corporate executives, CIOs, and associations rely on Gartner's research to assist them in their own strategic planning. This company's size alone gives it a significant competitive advantage worth billions of dollars. Because Gartner analysts communicate with hundreds of companies globally, they obtain data from government and nonprofit groups in addition to big and small businesses across all industries. They have insights into patterns and trends that others do not because of their breadth. "Thought leadership is mostly about insight- making connections that others have not yet made .... We have a lot of topics, a lot of customers, and a lot of analysts. Insight flows from those intersections" (Wallace, 2020). A technological trigger, which is frequently a disruptive invention or a well-known start- up company, starts a cycle. The "Peak of Inflated Expectations" is rapidly passed, and the invention becomes more and more popular. However, as soon as organizations discover the traps and difficulties of real life, they quickly start to descend into the "Trough of Disillusionment." If it makes it through, the invention begins to emerge on the other side and finally reaches the "Plateau of Productivity," where it becomes a widely used technology or business procedure that significantly improves things. The time frame for each projection is also estimated by the hype cycle researchers because certain consumers embrace certain technologies—like smartphones

3 Predicting the Future: Gartner’s Research Informs Strategic Planning and tablets—quite quickly. Figure 12.26 displays the hype cycle predictions made by Gartner for a number of technologies, along with an estimate of how long it will take them to emerge onto the plateau. What does this case tell us about the relationship between information systems and strategic planning? The example shows how information systems like the ones offered by Gartner are essential to strategic planning. They offer insightful information on industry projections, technology developments, and market trends that may help with strategic planning and decision-making (n.d.). Although you can't predict the future, you still need to look beyond the near term and keep an eye out for potentially disruptive developing trends. Strategy establishes the long-term direction of the business. (Your essential guide to strategic planning, 2023). What other information do company executives need to have beyond the type of information provided by Gartner? In addition to the data that Gartner provides, corporate leaders require: Internal Data: Details on the capabilities, resources, performance, and shortcomings of the business. Competitive Analysis: Details on the tactics, advantages, and disadvantages of rivals. Customer insights are details regarding the requirements, tastes, and actions of customers. Regulatory Environment: Details on the laws and rules that apply in the marketplaces where the business conducts business. How could organizations apply the Gartner hype cycle to their strategies? The following are some ways that businesses might use the Gartner hype cycle into their strategies: Technology Adoption: Organizations may decide when to use new technologies by knowing where they stand on the hype cycle. Risk management: By using the hype cycle, firms may evaluate the risks involved in making new technology investments. Strategic Planning: By

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4 Predicting the Future: Gartner’s Research Informs Strategic Planning offering insights into the future course of technological developments, the hype cycle can help steer strategic planning. What is the value of having Gartner review its past predictions? Examining prior forecasts has the following advantages: Accuracy Assessment: By enabling Gartner and its clients to evaluate the precision of its forecasts, it may increase credibility and confidence. Possibility for Learning: It offers a chance to grow from previous errors and make better forecasts going forward. Trend analysis: It can highlight recurring themes and patterns in the advancement and uptake of technology across time. In conclusion, Gartner, Inc., the world's largest research and advice firm on all things IT, makes an effort to peer far into what is frequently an unclear future. Since the company's founding in 1979, hundreds of research analysts and consultants at Gartner have examined every facet of information technology via extensive study, surveys, interviews, and other analytical studies. Government agencies, corporate executives, CIOs, and associations rely on Gartner research to assist them in their own strategic planning.

5 Predicting the Future: Gartner’s Research Informs Strategic Planning Reference: (N.d.). Gartner.com. Retrieved March 4, 2024, from https://www.gartner.com/en/articles/gartner- s-top-strategic-predictions-for-2024-and-beyond Wallace, P. (2020). Introduction to Information Systems (4th ed.). Pearson Education (US). https://online.vitalsource.com/books/9780135868126 Your essential guide to strategic planning. (2023, September 12). Linkedin.com. https://www.linkedin.com/pulse/your-essential-guide-strategic-planning-gartner

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