Outline

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School

Lynn University *

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Course

1101

Subject

Management

Date

Apr 3, 2024

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pdf

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Uploaded by BaronElementMeerkat5

Formal Outline Template for Instructional, Informative, and Persuasive Value Presentations Instructions You must fill out this form with typed text and submit it on Canvas as a Microsoft Word or PDF document. OUTLINE BEGINS ON PAGE 2 Make sure you fill out every space in the form, below . Don’t delete any prompts or leave any spaces blank. If you want to ADD any new sections then please feel free to do so. You can add a fourth Main Point, new Supporting Sentences, or etc. But don’t feel like you need to add any new sections. Your outline doesn’t need to be any longer than what is shown, below. You may add sub-points in any part of this outline should you need further explanation. Do not include every word you are going to say during your presentation in this outline. The statements on this outline should require additional verbiage to become a comprehensive presentation. You must provide APA style in-text, parenthetical citations after every sentence that was influenced by an outside source. Overall, you must provide at least one in-text parenthetical citation corresponding with each reference you provide in the References section. If there are four references in the References section, there must also be at least four in-text parenthetical citations throughout the outline body. Please refer to the assignment for source requirements.

Title of Presentation (Fill in the Blank): Southwest Airlines Co. Introduction I. Get the attention of the audience – a joke, famous quote, personal anecdote or engaging story, or numerical statistic (Write 1 sentence here): II. Thesis (Write 1 sentence here): Southwest Airlines' evolution from a disruptor in 1966 to grappling with Boeing in recent years showcases its industry impact, strategic prowess, and response to dynamic aviation challenges. III. Importance of the topic (Write 1 sentence here): Understanding Southwest Airlines' strategies and setbacks offers valuable insights into the complexities of modern airline operations. IV. Relevance of the topic (Write 1 sentence here): In an age where air travel impacts global connectedness, Southwest's experiences are relevant to wider issues about industry resilience and flexibility. V. Preview of main points (Write 1 sentence here): We will discuss Southwest's innovative past, organizational design, current issues with Boeing, and the effects on the company's operations and financial outlooks. Body I. Main Point 1 (Write a single sentence here): This section will address the innovation history and organizational structure of Southwest Airlines A. First point that supports Main Point 1 (Write a single sentence here): Southwest's unusual start transformed the airline sector by adopting an economical, no-frills strategy that put accessibility and efficiency first. a. Write a single, relevant supporting sentence: With its quirky in-flight experiences and gradual expansion, Southwest carved a niche in the market, setting new standards for budget-friendly travel. b. Write a single, relevant supporting sentence: The airline's dedication to cost-cutting initiatives and its distinctive branding tactics cemented its standing as an industry innovator. B. Second Point that supports Main Point 1 (Write a single sentence here): Southwest's organizational structure reflects centralized control and strategic decision-making processes, essential for maintaining operational efficiency and competitiveness. a. Write a single, relevant supporting sentence: The U-form structure fosters centralized control, ensuring effective management of operations and resources. b. Write a single, relevant supporting sentence: Despite limitations in flexibility, this structure enables Southwest to optimize its functions and maintain a lean operational model. c. Write a transition sentence that moves fluidly to the next main point: II. Main Point 2 (Write a single sentence here): This section will address Southwest’s relationship with Boeing A. First point that supports Main Point 2 (Write a single sentence here): Recent challenges with Boeing have tested Southwest's resilience and strategic planning. c. Write a single, relevant supporting sentence: Southwest's heavy reliance on Boeing for its fleet exposes the airline to risks associated with production delays and safety concerns. d. Write a single, relevant supporting sentence: The reduction in Boeing 737 Max deliveries and operational disruptions highlight the impact of external factors on Southwest's operations. B. Second point that supports Main Point 2 (Write a single sentence here): Boeing's production issues have forced Southwest to reassess its fleet management and financial forecasts.

a. Write a single, relevant supporting sentence: Southwest's decision to remove the MAX 7 model from its plans reflects the airline's adaptive response to ongoing uncertainties. b. Write a single, relevant supporting sentence: Despite challenges, Southwest remains committed to its long-standing partnership with Boeing while exploring alternative strategies to mitigate risks. c. Write a transition sentence that moves fluidly to the next main point: III. Main Point 3 (Write a single sentence here): This section will address financial implications and operational challenges. A. First point that supports Main Point 3 (Write a single sentence here): Southwest's financial outlook has been affected by Boeing's production slowdown and operational disruptions. a. Write a single, relevant supporting sentence: The decrease in aircraft deliveries and capacity adjustments have prompted Southwest to revise its financial forecasts and optimize its schedules. b. Write a single, relevant supporting sentence: Southwest's proactive measures, including workforce adjustments and strategic planning, aim to minimize the impact on its bottom line. B. Second point that supports Main Point 3 (Write a single sentence here): Operational challenges stemming from Boeing's issues underscore the interconnectedness of the aviation industry and the importance of contingency planning. a. Write a single, relevant supporting sentence: The ripple effects of Boeing's production delays extend beyond Southwest, affecting industry-wide operations and financial performance. b. Write a single, relevant supporting sentence: Southwest's resilience in navigating these challenges reflects its strategic agility and commitment to customer service. c. Write a transition sentence that moves fluidly to the next main point: IV. Main Point 4 (Write a single sentence here): This section will address load factor and financial performance.. A. First point that supports Main Point 4 (Write a single sentence here): Southwest's load factor, a key metric of operational efficiency, has implications for its financial performance and competitive positioning. a. Write a single, relevant supporting sentence: A decrease in load factor between 2022 and 2023 signals potential challenges in revenue generation and fare management for Southwest. b. Write a single, relevant supporting sentence: Understanding the dynamics of available seat miles and revenue passenger miles provides insights into Southwest's capacity utilization and revenue strategies. B. Second point that supports Main Point 4 (Write a single sentence here): Southwest's response to shifting load factors and market dynamics underscores the importance of agile decision-making and strategic planning in the airline industry. a. Write a single, relevant supporting sentence: By adapting its operations and pricing strategies, Southwest aims to maintain its competitive edge and financial stability amidst evolving market conditions. b. Write a single, relevant supporting sentence: The correlation between load factor, fares, and revenue highlights the complex interplay of factors shaping Southwest's financial performance and operational resilience.

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c. Write a transition sentence that moves fluidly to the next main point: Conclusion I. Signal the end of your presentation (Write 1 sentence here): II. Review main points (Write 1 sentence here): From its legacy of innovation to its recent challenges with Boeing and implications for financial performance, Southwest's story offers valuable lessons for the aviation industry and beyond. III. Memorable end – close with a memorable statement – a joke, famous quote, personal anecdote, engaging story, or numerical statistic (Write 1 sentence here): So, as we bid farewell, let's remember that even in the face of headwinds, Southwest Airlines continues to soar, guided by its unwavering commitment to excellence and customer satisfaction. References In the space below, provide full APA style references for all sources you used: World: Southwest Airlines rethinks 2024 financial forecast due to Boeing woes. (2024, Mar 15). Asia News Monitor http://lynn-lang.student.lynn.edu:2048/login?url=https://www.proquest.com/newspapers/world- southwest-airlines-rethinks-2024-financial/docview/2956826348/se-2 Swint, B., Levisohn, B., & Root, A. (2024, Jan 25). Southwest Cuts Boeing 737 MAX 7 Planes From Its 2024 Fleet Plan. Barron's (Online) http://lynn- lang.student.lynn.edu:2048/login?url=https://www.proquest.com/newspapers/southwest-cuts-boeing-737-max- 7-planes-2024-fleet/docview/2918189848/se-2 Sider, A., & Terlep, S. (2024, Mar 12). Airlines Are Cutting Flight Schedules as Boeing Delivers Fewer Jets; Southwest and Alaska Air say flying plans are at risk; United and Southwest will slow hiring of pilots. Wall Street Journal (Online) http://lynn- lang.student.lynn.edu:2048/login?url=https://www.proquest.com/newspapers/airlines-are-cutting-flight- schedules-as-boeing/docview/2955237712/se-2 Southwest Airlines reports fourth quarter and full year 2023 results. (2024, January 25). Southwest Airlines Newsroom. https://swamedia.com/releases/release-0c3622ff1964cc8c017467eee0d85c82-southwest-airlines- reports-fourth-quarter-and-full-year-2023-results Beers, B. (2022, July 28). How does load factor impact airline profitability? Investopedia. https://www.investopedia.com/ask/answers/041515/how-can-i-use-load-factor-indicator-profitability-airline- industry.asp#:~:text=If%20only%20half%20of%20the,expenses%20and%20generates%20a%20profit . Available seat miles (ASMs) of Southwest Airlines 2022 | Statista. (2023, August 31). Statista. https://www.statista.com/statistics/419351/southwest-airlines-available-seat-miles/

Kagan, J. (2020, June 14). Available Seat Miles (ASM): Overview of airline capacity metric. Investopedia. https://www.investopedia.com/terms/a/availableseatmiles.asp#:~:text=Available%20seat%20miles%20refers%2 0to,available%20for%20a%20given%20flight . Kenton, W. (2022, August 19). Revenue Passenger Mile (RPM): defining a transportation metric. Investopedia. https://www.investopedia.com/terms/r/revenue-passenger-mile-rpm.asp Statista. (2023, August 31). Revenue passenger miles (RPMs) of Southwest Airlines 2010-2022. https://www.statista.com/statistics/419348/revenue-passenger-miles-of-southwest-airlines/

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