Case Walmart

pdf

School

Concordia University *

*We aren’t endorsed by this school

Course

462

Subject

Management

Date

Feb 20, 2024

Type

pdf

Pages

Uploaded by ChancellorTree13428

Dylan Barichard 40185283 Walmart case – Mark 462 1. Identify four reasons why Walmart failed in Germany: a. Walmart's leadership demonstrated a lack of understanding and appreciation for the German culture, including language barriers and ignoring shopping behavior nuances. b. The choice of leadership with no knowledge of the German retail market and culture, along with the continuous change in leadership, led to inconsistency and difficulties in adapting to the local environment. c. Walmart failed to recognize and adapt to the strong influence of German unions, resulting in conflicts, strikes, and negative perceptions of the company. d. German consumers perceived Walmart's products as low-value and even labeled them as "American junk," which did not align with the cultural emphasis on quality over low prices. 2. Perform a Hofstede country analysis between the United States and Germany: Hofstede's framework analyzes cultural dimensions. Based on the limited information available about the case, a brief analysis might look like this: Cultural Dimension U.S. Germany Individualism High Moderate Power Distance Low High Masculinity/Femininity Moderate Moderate Uncertainty Avoidance Low High Long-Term Orientation Moderate High 3. Identify where the Americans and the Germans differ. Could these areas contribute to Walmart’s failure in Germany? Explain: a. The imposition of English as the official language at the management level by Walmart in Germany demonstrated a lack of sensitivity to language differences, hindering effective communication and understanding. b. Walmart's approach to management, including low base pay, frequent transfers, and frugal regulations, conflicted with the more stable and employee-friendly norms in Germany, contributing to dissatisfaction among German managers. c. Walmart's refusal to acknowledge and work with.

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