Case study 1 by haroon

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Alabama A&M University *

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SYE-530

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Management

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Feb 20, 2024

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Case study 1 Assignment # 1 A00574499 The Ogilvy & Mather Worldwide project is currently facing a critical situation, encountering challenges in creative product development, financial management, and brand establishment. These issues have been identified through discussions among senior management, recognizing the necessity for internal transformation and a renewed commitment to superior advertising in the best public interest. The primary cause of these challenges lies in a lack of emphasis on the creative product and an undue focus on financial aspects. If not addressed promptly, these problems may lead to a decline in competitiveness and client satisfaction. The authority to make and implement decisions rests with Charlotte Beers, the CEO of the company. Key Points: The project is confronting challenges in creative product development, financial management, and brand establishment. Senior management discussions identified these issues. The root cause is a lack of focus on the creative product and an overemphasis on finances. If unaddressed, these challenges could result in decreased competitiveness and client satisfaction. Charlotte Beers, the CEO, is responsible for decision-making and implementation. Potential Corrective Actions and Expected Outcomes: Enhance the creative product by reviewing the creative idea development process, leading to more imaginative advertising and differentiation from competitors. Implement financial discipline and streamline operations for better resource management. Commit to brand building through a broader range of communication services, moving beyond reliance on media advertising. Address geographical fragmentation through major structural changes to enhance efficiency and collaboration. Articulate a clear vision and values guiding the internal transformation of the company. Selection of Corrective Action: The chosen corrective action involves improving the creative product, implementing financial discipline, and committing to brand building. This decision is based on the recognition that these areas are critical for the company's success and aligns with the priorities identified by the senior management team, promoting the best public interest.

Recommendation Chosen and Expectations: The recommendation is to focus on client security, better work quality, and financial discipline. These strategies are expected to work by addressing key concerns within the company and aligning with the emerging vision of brand stewardship. Prioritizing existing clients, enhancing work quality, and implementing financial discipline aim to drive growth and enhance the company's reputation as a brand-focused agency, aligning with the best public interest. Expected Impact and Second Order Impacts: Implementing these corrective actions is expected to have a positive impact, leading to improved creative output, better financial management, and a stronger brand presence. Second-order impacts may include increased employee morale, improved collaboration, and a more cohesive organizational culture. Implementation Plan: Decisions to be made: Finalize specific strategies and action plans for improving the creative product, implementing financial discipline, and committing to brand building. Resources required: Allocate resources for training and development, process improvement, and brand-building initiatives. Actions: Conduct training programs for employees, establish financial control measures, and develop a comprehensive brand-building strategy. Implementation schedule: Develop a timeline for each action, considering urgency and feasibility. Metrics for measuring benefits/improvement: Define key performance indicators (KPIs) to track the impact of corrective actions, such as client satisfaction ratings, revenue growth, and employee engagement, in the best public interest.

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