MGT425-Assignment-1 (7)

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Kingdom of Saudi Arabia Ministry of Education Saudi Electronic University ةيدوعسلا ةيبرعلا ةكلمملا ميلعتلا ةرازو ةينورتكللا ةيدوعسلا ةعماجلا College of Administrative and Financial Sciences Assignment-1 MGT425-Spreadsheet Decision Modeling Due Date: 14/10/2023 (End of Week-7) @ 23:59 Course Name: Spreadsheet Decision Modeling Student’s Name: Course Code: MGT425 Student’s ID Number: Semester: First CRN: Academic Year: 2023-2024 (1445 H) For Instructor’s Use only Instructor’s Name: Students’ Grade: Marks Obtained / Out of 10 Level of Marks: High/Middle/Low General Instructions – PLEASE READ THEM CAREFULLY  The Assignment must be submitted on Blackboard ( WORD format only ) via allocated folder.  Assignments submitted through email will not be accepted.  Students are advised to make their work clear and well presented; marks may be reduced for poor presentation. This includes filling your information on the cover page.  Students must mention question number clearly in their answer.  Late submission will NOT be accepted.  Avoid plagiarism, the work should be in your own words, copying from students or other resources without proper referencing will result in ZERO marks. No exceptions.  All answered must be typed using Times New Roman (size 12, double-spaced) font. No pictures containing text will be accepted and will be considered plagiarism).  Submissions without this cover page will NOT be accepted.

Course Learning Outcomes-Covered Aligned PLOs Course Learning Outcomes (CLOs) Question MGT.K.1 (1.1) Find some structured ways of dealing with complex managerial decision problems. Question- 1 MGT.K.3 (1.2) Explain simple decision models and management science ideas that provide powerful and (often surprising) qualitative insight about large spectrum of managerial problems. Question- 2, 3 MGT.S.1 (2.1) Demonstrate the tools for deciding when and which decision models to use for specific problems. Question- 4 Assignment Instructions:  Log in to Saudi Digital Library (SDL) via University’s website  On first page of SDL, choose “English Databases”  From the list find and click on EBSCO database.  In the Search Bar of EBSCO find the following article: Title : The Effects of Using Business Intelligence Systems on an Excellence Management and Decision-Making Process by Start-Up Companies: A Case Study Author : Otmane Azeroual, Horst Theel (March 2018) Assignment Questions : (Marks 10) Read the above Case Study and answer the following Questions: 1. What do you understand about the Business Intelligence Solutions? (250-300 words) (2.5-Marks) 2. Explain the benefits of using Business intelligence in start-up companies (250-300 words) (2.5-Marks) 3. Discuss the Business Intelligence Providers for start-up companies? (250- 300 words) (2.5-Marks) 4. What is your opinion about this study and how it is related to the course and beneficial for you? (250-300 words) (2.5-Marks)

Answers: 1 Due to that the increasing of globalization and intensive level of competition, and continuous changes and fluctuations in the global market, new technologies have appeared, one of these technologies in Business intelligence (BI). As being one of the innovative technologies, Business intelligence (BI) that is developed by Gartner Group analyst in mid of 1990s is referring to data analysis, reporting and query tools that can support the business users wade through sea of data to be willing to synthesize valuable information from it. This technology has found a great spread in the business practice and science around the world. The structure of BI is consisting of multiple processes like: 1. Data Collection: which is representing in the use of operational systems that offer the necessary data for BI system. In this process, it is necessary to distinct between the internal and external systems as sources of data. 2. Data Integration: which is represented in transferring from the pre-systems to the processed and condensed ( ETL) process. It aims to ensure that processed data is able to be stored in data storage and maintenance. 3. Data Storage: this stage refers to storing data in secured location like data warehouse or data marts. 4. Data Processing: Which involve assigning all concepts and tools that are related to processing and analysis. For example: using the analytical applications that help to measure the stored data in data storage process based on pre-determined criteria. This stage also involves items that make the online analytics (OLAP) and data mining become possible.

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5. Data Presentation: Which refers to the process of visualizing data in clarified reports that can be easily understood from managers like dashboards that include tables, graphs, etc. hence, as it is clear the BI system is based on systematic processes starting from collecting data till presenting it in clear, concise, and accurate manner that can serve the decision makers. Q2 The benefits that can be received by start-ups from using BI system are wide, we can present some of them as follows: 1-Increasing use in fields that depend on great volumes of data such as ( data integration, data storage, data preparation for analysis, and data presentation, etc. 2-Great benefits in the decision making process: as being one of the vital processes, the use of BI system has become an essential factor in this sensitive process due to its ability to deal with the complicated problems. 3-Offering start-ups with a unique competitive advantage, as it enable them in the reporting processes and avoid depeneding on the manual processes that require huge efforts and much time, when dealing with huge volume of data. 4-avoding more errors: rather than the manual methods, BI system is characterized with accurate results which increase the reliability of its reports and also can achieve a great savings in terms of human resources and time as result for its ability to shorten the time of the processes in a noticeable manner. 5-High level of flexibility: BI system is characterized with quick response for demand which is considered a great advantage for start-up who are in need to own competitive edge to attract new customers to its business.

6- widely used in data analytics: Many start-ups are depending on BI system in the field of data analytics which is represented in preparing reports, budgets, etc that can help managers to take the rational decisions. All these benefits interrupts the great spread in the use of BI in all start-ups around the world to be willing to receive these advantages that can enhance their position in the market. 3 However, a lot of specialists are looking to BI as investments in the big companies, there are wide range of BI providers for start-up companies, here are some of them: SAP: this provider is offering a comprehensive and powerful business intelligence and solutions for all start-ups. It includes some special features like flexibility and dashboards and data integration, etc. -IBM: IBM Cognos products offer BI solutions for start-ups. Examples of these tools involve ( functions, reporting, analysis, planning, and Dashboards that help the managers to be insight while taking their decisions. -SAS: As a provider has lunched a bespoke BI that can be used from start-ups. This solution is characterized with having a modular structure that can be flexible to expand to be aligned with the growth in the requirements. Also, edition M involve data integration item, and add-in for integration with Microsoft office products, etc. -Microsoft: Through this provider, Microsoft is offering BI solution for start-ups, it provides data presentation and reporting, and overall analysis functions, and quick access to enormous volumes of data, and highly intensive functionality. Oracle: this provider is meeting wide range of needs of start-ups. It is considered a complete solution that is developed for 5-50 users. It includes comprehensive features like interactive dashboards, ad-hoc analytics, clear insights, etc.

All those providers and more are examples of solutions that are offered from large companies to support the start-ups, that indicate that the BI system is fruitful and is promising with wide range of advantages that will benefit the start-ups. Q4- In my point of view, I think this article is highly beneficial as it highlights on one of the modern technologies and its impacts on the start-ups, and to what extent this technology can add value to them. Actually, it is clear that this technology is full of advantages that can foster the performance of the start-ups in the market, as it can be supportive in the daily work of executive and can play a vital role in the decision-making process. Furthermore, authors have referred in the article to the necessary requirements for start-ups to emerge this system in its business, which mean that this article can be considered a great reference for any unit of them to apply this system. Relevance of the article This article is highly relevant to the spreadsheet decision modeling as it presents one of the modern technologies that can contribute positively, especially that BI system is willing to summarize the enormous data in businesses in the picture of concise reports in meaningful manner like dashboards, which will leave positive impacts on the decision-making process. Personal benefit: for the personal benefit from this article, I think I can depend on it to have a great background about the nature of BI system, and as a dream to open a start-up after graduation, it will benefit me to be fully aware about the necessary requirements to depend on this system ( BI) and the potential pros and cons on my future business. Key references:

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-Ovivi, A. J., & Ayuba, B. (2022). BUSINESS INTELLIGENCE SYSTEM AND OPERATIONAL PERFORMANCE OF SELECTED TELECOMMUNICATION COMPANIES IN THE FEDERAL CAPITAL TERRITORY. Gusau Journal of Business Administration , 1 (1), 19-19.

MGT425-Assignment-1 (7)

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