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3. Niche product dependence - Focus exclusively on fantasy games is a risk. Need to expand into related hobby and game products. 4. Low order fill rates - Order fill rates have dropped to as low as 85% which impacts customer service and satisfaction. Inventory management needs optimization. 5. Geographic imbalance - Majority of sales concentrated in Midwest region with little presence on East and West coasts. Need to expand footprint to gain share in coastal regions. Financial Model: 6. Low gross margins - ACD's gross margins significantly below industry benchmarks. Need to negotiate better pricing agreements and find efficiency gains. 7. Limited control over working capital - High inventory levels relative to sales growth tie up excess manmibal that caiidd lha Allacatad mmAava Andnaall,