Assessment 3_ Attempt review

Question 1 Not answered Marked out of 1.00 Question 2 Not answered Marked out of 1.00 Question 3 Not answered Marked out of 1.00 Started on Thursday, 25 May 2023, 12:42 PM State Finished Completed on Thursday, 25 May 2023, 1:42 PM Time taken 1 hour Grade 0.00 out of 10.00 ( 0 %) Covid-19 has negatively affected Mahlangu Breweries financial situation as well as its image. Mahlangu Breweries is now embarking on an aggressive campaign to create a positive image of their popular beer brand in the minds of the consumers. This process is known as … a. product prioritization b. product positioning. c. market segmentation. d. target marketing. The correct answer is: product positioning. It is very important to Simphiwe to be recognised and accepted by his friends; therefore, he only wears Guess and Diesel brands. This is an example of … needs. a. esteem b. actualisation c. social d. physiological The correct answer is: esteem When Joseph Trading maintains its current positioning and presents an unchanged face to the market over a long period of time, this is known as … positioning. a. innovative b. radical c. zero d. gradual The correct answer is: zero  Dashboard / Courses / UNISA / 2023 / Semester 1 / MNM2605-23-S1 / Welcome Message / Assessment 3  Dashboard Calendar

Question 4 Not answered Marked out of 1.00 Question 5 Not answered Marked out of 1.00 Question 6 Not answered Marked out of 1.00 Question 7 Not answered Marked out of 1.00 While Winnie is waiting in the queue at the till, she decides to buy a chocolate bar that is displayed at the till. This is called … decision-making. a. personal b. impulsive c. habitual d. real The correct answer is: impulsive Melissa and Callan attended the finals of The Voice South Africa. According to Callan, the contestant Jason sang beautifully, but according to Melissa, Jason did not sing that well. This refers to a difference in opinion which results in a difference in ... a. perceptions. b. sensation. c. demographics. d. psychographics. The correct answer is: perceptions. Thutu sees a leather jacket advertisement that claims that the buyer’s social status will improve if he buys the advertised brand jacket. Thutu is easily influenced by this advertisement and decided to buy the advertised jacket. What type of a consumer is Thutu? a. Cognitive consumer b. Economic consumer c. Emotional consumer d. Passive consumer The correct answer is: Passive consumer Brian is a marketing manager of a retail store in Midrand. He always gives his customers more details and information about his company’s products when he advertises the product. He is trying to ensure that the customer can consider this information when he/she wants to buy a product. This process best describes … a. retention. b. reinforcement. c. interpretation. d. recall. The correct answer is: recall.  Dashboard / Courses / UNISA / 2023 / Semester 1 / MNM2605-23-S1 / Welcome Message / Assessment 3 Dashboard Calendar