D5111201

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Kibabii University College *

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1110

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Management

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Nov 24, 2024

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1 Moral issues of h&m Student’s Name Institutional Affiliation Course Title Professor Date

2 Introduction This project aims to critically analyze the ethical dilemmas surrounding the multinational fashion shop H&M, with an emphasis on the racial insensitivity the business encountered in one of its advertising episodes. Fashion and business ethics are two areas in which H&M is a well- known global brand whose principles and actions are taken seriously. This examination will cover the company's activities and corporate social responsibility (CSR) strategies in addition to its historical and present ethical dilemmas. H&M has garnered attention due to its impact on the fashion industry as well as the ethical conundrums it has faced. One such issue that arose in recent years concerned a contentious advertising that provoked anger because it was racially insensitive. In the advertisement, a little black youngster was shown sporting a hoodie that read, "The coolest monkey in the jungle." This occurrence sparked serious concerns since it might be seen as supporting racial discrimination and stereotypes (Langlois, 2019). In order to tackle these concerns and effectively negotiate the intricate terrain of corporate ethics, H&M has instituted a range of strategies and programs. These include creating mission statements, a code of ethics, and corporate social responsibility (CSR) plans to encourage ethical and sustainable business operations. But even with these initiatives, H&M still faces moral dilemmas, especially when it comes to diversity and cultural sensitivity. One major difficulty facing the business is its lack of diversity, which can make it more difficult for it to recognize and stop possible difficulties, particularly ones involving delicate subjects like racial discrimination (Ely & Thomas, 2020). It's possible that H&M overlooked the offensive nature of the aforementioned advertising campaign due to a lack of varied viewpoints. Diversity is essential for businesses like H&M to comprehend and value the cultural, ethnic, and background diversity of their customers in a world that is becoming more and more interconnected.

3 Conclusion In conclusion, the H&M case serves as an example of the complex ethical issues that large firms in the modern world must deal with. A well-known brand in the fashion business, H&M, came under fire for an incident involving racist advertising that revealed a lack of cultural sensitivity and awareness. Despite H&M's efforts to address these ethical issues—including the creation of mission statements, codes of ethics, and corporate social responsibility programs— the incident highlights the continued challenges that multinational corporations face with regard to diversity and cultural sensitivity. Companies like H&M must embrace diversity and give people from different backgrounds important leadership positions in order to promote a more responsible and inclusive approach. In our increasingly globalized world, this guarantees a better comprehension and appreciation of the cultural, ethnic, and historical diversity of their customer base. The fashion industry is changing, and morality is becoming more important. Businesses need to actively address the moral and social issues that their actions and rhetoric may raise in order to adjust to this changing environment. The H&M case serves as a reminder that upholding ethical standards should be a continuous effort to foster an environment that is welcoming and courteous to everybody. Companies must address ethical challenges head-on in a world where consumers are becoming more aware of and vigilant about these matters. The H&M scandal highlights the need for ongoing ethical evaluations to make sure that a business's activities and messaging are in line with a multicultural and diverse global community. In the end, the H&M event emphasizes how important it is for companies to manage the complex interactions between diversity, ethics, and cultural sensitivity in the dynamic global economy. It emphasizes how crucial it is to be watchful and flexible in order to satisfy the demands of a changing and socially conscious customer base.

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4 References Langlois, E. A. (2019). More than meets the eye: A look into representational issues in advertising. Ely, R. J., & Thomas, D. A. (2020). Getting serious about diversity. Harvard Business Review , 98 (6), 114-122.

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